Intro to Marketing Unlearned with Epsilon

Epsilon's Leila Sheridan, Enterprise Sales Director, and Ben Foulkes, VP Digital, join Ian Jindal to launch a new podcast series Marketing Unlearned.

The hosts aim to challenge existing notions in digital marketing and retail media, exploring how rapid changes in technology and process are impacting the sector. They discuss topics such as metrics like ROAS, whether retail media applies to B2B, pricing strategies, the future of TV advertising, and the effectiveness of retail media for brands, inviting guest experts to provide insights and "unpick" these complex areas.

What is Marketing UnLearned?

Marketing UnLearned explores the challenges the leading-edge digital marketing poses to established and received wisdom.

All new initiatives, until proven, are subject to scrutiny and challenge: the ‘waddabouts’, the statements of inertia, the “why bother?”, the deprioritising questions. Within these challenges there is often a grain of truth, but in this series we’ll take the challenges head on and learn how the exemplars deliver persuasively - perhaps changing our thinking along the way.

In partnership with Epsilon our first series will focus on innovation in the areas of retail media, digital advertising, CRM, and personalisation. We’ll speak with 10 expert practitioners who have moved beyond the optimised and well-know digital marketing processes. More than a simple ‘always sunny at 30,000ft’ case study, we’ll put the challenges to our guests and hear how they were overcome, how their thinking developed and learn about the ‘new state of the art’. While we may UnLearn some pieces of accepted wisdom, we’ll replace them with new, effective learning. Everyone wins with Marketing UnLearned.