Creating a Category with Mark Frohnmayer

We talk to the founder of Arcimoto, Mark Frohnmayer. He's pioneering the FUV - the Fun Utility Vehicle, and creating a new category. We talk about the business lessons and culture behind being bold.

What is Culture Hackers?

A show all about culture hacking - at companies, in business and the world. The first episodes are the free audio book of Robert Richman's "Culture Blueprint."