Zero to Unicorn

Leadership is tested when obstacles arise. Some may see them coming, but for Norhart, crisis fell into their lap. 

In this episode, Norhart Facilities Director Keith tells the tale of how a harrowing incident at a construction site prompted Norhart to evolve their hiring practices and become a business empowered by a set of core values. 

Furthermore, we uncover the fascinating stories of Dan's children, who earned their positions through meritocracy rather than nepotism. Shaped by their upbringing, they possess exceptional problem-solving skills and a sense of independence that contributes to the company's success.

Through these stories, you’ll witness how the organization’s mindset shifts from the what to the who.

Tune in to this episode of Zero to Unicorn to see how Norhart fights through crisis to become a values-based business. 


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What is Zero to Unicorn?

A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone.

On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industry with a mission to positively impact the way people live.

But this isn’t a story of how to grow a business to a billion-dollar valuation. This tale is centered around a special group of people who are coming together to create something bigger than themselves. Despite several trials, the people of Norhart seek to make a positive impact on the world—and, ultimately, to do what every unicorn is born to do: make the impossible possible.

Join us weekly for this limited series chronicling the Kaeding family’s journey, from starting a family-owned business to becoming a unicorn with a business determined to do good.