CROSSNET's Today Show Success Story: How To Have A $65k Day (With Chris Meade)

When Chris Meade had someone reach out through the chat box on their site claiming to be from The Today Show, he was convinced it wasn’t the real deal. But they shipped out a CROSSNET anyway. And ended up on The Today Show for a 5-minute feature. That 5 minutes turned into a $65,000 day. Chris shares how they prepped for their appearance and what they're changing with their upcoming site launch.

Show Notes

Even though CROSSNET is a multi-million dollar brand now, they’re still figuring out how to improve. They’re still working on things like their website and education and email flows. And there’s a ton they’ve learned along the way that you can apply to your business. Chris shares:

• Why you should lead with your story.
• Sending ad traffic to your homepage vs. a product page.
• How to get a ton of reviews.
• The ad that made them millions (and only cost $60 to make).

Show Notes & Links

• [1:04] The Today Show story.
• [2:14] How they prepped for their appearance on the show.
• [4:54] Changes they’re making on their new site.
• [10:01] Their ad strategy.
• [11:20] What he’s religious about tracking.
• [16:38] CROSSNET’s best campaign ever.
• CROSSNET
• Okendo
• Bazaarvoice
• The Ecommerce Marketing Show Home

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.