Two PreSales in a Pod

In this episode we discuss commercial acumen, or is that business acumen? either way, and whatever term you prefer, the modern IT professional needs to understand the customer, their needs, and how to translate features into legitimate value for the customer in the pursuit of their goals and objectives.
In this episode we discuss what commercial acumen is, why it's important, how you should appraise yourself, and how you go about improving your skills in this area.
We also reference the fantastic article from Daryn Mason, The Solution Engineer's Guide to MEDDIC, here: https://www.linkedin.com/pulse/solution-engineers-guide-meddic-daryn-mason/?trackingId=FSIjpUWmSG91ipo%2B7xJ%2B8w%3D%3D

Show Notes

In this episode we discuss commercial acumen, or is that business acumen? either way, and whatever term you prefer, the modern IT professional needs to understand the customer, their needs, and how to translate features into legitimate value for the customer in the pursuit of their goals and objectives.

In this episode we discuss what commercial acumen is, why it's important, how you should appraise yourself, and how you go about improving your skills in this area.

We also reference the fantastic article from Daryn Mason, The Solution Engineer's Guide to MEDDIC, here: https://www.linkedin.com/pulse/solution-engineers-guide-meddic-daryn-mason/?trackingId=FSIjpUWmSG91ipo%2B7xJ%2B8w%3D%3D

What is Two PreSales in a Pod?

PreSales podcast hosted by Adam Freeman and Todd Janzen. We discuss the burning issues facing the PreSales world in a relaxed and conversational style.

The world can get pretty serious, so join us with for a casual chat on all things PreSales.

Listen to the podcast on your preferred platform with episodes posted regularly.