1 00:00:00,030 --> 00:00:03,270 Tiffany: GM and welcome to episode seven of probably nothing. 2 00:00:03,510 --> 00:00:05,460 I'm TZ CEO of islands. 3 00:00:05,460 --> 00:00:15,630 And with my cohost Alexis Ohanian, we'll be uncovering how NFTs and web three are changing community commerce and content online by talking directly with the people building in the space. 4 00:00:15,720 --> 00:00:27,299 Our guest today is Betty, the co-founder of the Deadfellaz, NFT project, Deadfellaz minting and launch date was on Friday, August 13th, 2021, and sold out on the same day. 5 00:00:27,490 --> 00:00:48,600 As of recording Deadfellaz sits at a floor price of 1.74 ETH with over 13,800 ETH in total volume traded before jumping into the NFT world, Betty and her husband's Psych worked in the corporate creative production industry since launching Deadfellaz Betty has become a leader in breaking down the barriers for women and a diverse set of people interested in Web3. 6 00:00:48,780 --> 00:01:00,375 We wanted to bring Betty onto the show to discuss more about how Deadfellaz became a success, what it's like to build and work with an anonymous team and what advice Betty has for other creatives looking to launch NFT projects. 7 00:01:00,555 --> 00:01:04,785 And if you've ever wondered what it's like to paint anonymous team, make sure you stay till the end. 8 00:01:04,935 --> 00:01:12,105 Don't forget to give us a five-star rating on Apple or Spotify, subscribe and share this on social media to help others learn more about web three. 9 00:01:12,255 --> 00:01:16,305 Feel free to tag me @Tzhongg and @AlexisOhanian. 10 00:01:16,450 --> 00:01:19,120 Our first anonymous guest. 11 00:01:19,510 --> 00:01:20,170 Betty: Oh, really? 12 00:01:20,980 --> 00:01:22,000 Tiffany: Very exciting. 13 00:01:22,090 --> 00:01:22,390 Yes. 14 00:01:23,560 --> 00:01:24,580 Betty: That's surprising. 15 00:01:24,580 --> 00:01:25,360 Goodness me. 16 00:01:25,600 --> 00:01:38,900 Um, so I'm, I'm kind of, I would say semi-anonymous because like who, you know, online is exactly who I am and to be quite honest, it makes sense for something that we're rolling out later. 17 00:01:40,810 --> 00:01:44,830 But yeah, so it's not a forever thing. 18 00:01:46,005 --> 00:01:46,785 Alexis: Is there a scoop? 19 00:01:49,935 --> 00:01:51,255 Betty: There's no scoop just yet. 20 00:01:51,414 --> 00:01:54,235 I'll tell you when there's a scoop. 21 00:01:56,324 --> 00:02:01,375 Tiffany: The scope is next Friday, the 13th on May 13, 2022. 22 00:02:02,324 --> 00:02:02,715 Betty: Yeah. 23 00:02:02,865 --> 00:02:04,245 I, I know that babes. 24 00:02:04,274 --> 00:02:07,125 I got all the Friday, the 13th locked in my brain. 25 00:02:07,745 --> 00:02:10,335 Tiffany: Is that when is that when the next scoop is going to be? 26 00:02:11,340 --> 00:02:14,160 Betty: Uh, that's a long that's like in the next decade. 27 00:02:14,160 --> 00:02:17,130 And then NFT times so no, I'll say there'll be 28 00:02:22,050 --> 00:02:23,550 Alexis: 13 is your lucky number. 29 00:02:23,730 --> 00:02:26,340 So I think we already have enough clues there to get started. 30 00:02:26,970 --> 00:02:27,330 Betty: Yeah. 31 00:02:27,720 --> 00:02:29,790 Yeah, yeah, totally. 32 00:02:30,240 --> 00:02:31,650 Alexis: We'll give us the origin story. 33 00:02:32,070 --> 00:02:34,320 Both you and your husband who got Deadfellaz started. 34 00:02:34,320 --> 00:02:35,880 I want to hear your superhero origins. 35 00:02:36,930 --> 00:02:37,350 Betty: Okay. 36 00:02:37,350 --> 00:02:53,370 My superhero origin story is we, I mean, it comes down to the fact that we were involved in NFTs in the capacity that he was, you know, heavily involved from the start of the year through his art collective Death Corps that he's, he's part of, they were all reaching out. 37 00:02:53,370 --> 00:02:56,430 Like, you know, you should check out these NFTs, blah, blah, blah. 38 00:02:56,910 --> 00:02:58,590 And he didn't need any more convincing. 39 00:02:58,590 --> 00:02:59,730 He threw himself right in. 40 00:03:00,000 --> 00:03:00,990 And he told me about it. 41 00:03:00,990 --> 00:03:04,350 And I was like, immediately, very excited, really like. 42 00:03:05,815 --> 00:03:06,325 Like, wow. 43 00:03:06,325 --> 00:03:13,135 This is like the answer to so many things and it got so hype, but I was scared to engage for a long while. 44 00:03:13,135 --> 00:03:19,770 So I just kind of looked for ages and, you know, absorbed and learned and that sort of thing. 45 00:03:19,770 --> 00:03:23,160 And he kept getting us to do really cool jobs on other people's projects. 46 00:03:23,160 --> 00:03:31,920 And I was like, I mean, we've worked in creative production together on a corporate level for really amazing brands for years. 47 00:03:32,535 --> 00:03:36,225 So the production side of it is something that we do anyway. 48 00:03:36,255 --> 00:03:40,484 And having been involved in the communities and things, I was like, let's just do our own. 49 00:03:41,024 --> 00:03:43,605 The idea for dead fellows just came really organically. 50 00:03:43,905 --> 00:03:48,225 We love horror and we'd been discussing like the. 51 00:03:49,290 --> 00:03:54,840 The fascination with, as on zombies, across pop culture and how it like brings so many people together. 52 00:03:54,840 --> 00:03:58,380 And I think that people love spooky stuff. 53 00:03:58,740 --> 00:04:01,740 You know, they always have this like a it's throughout time. 54 00:04:01,769 --> 00:04:03,750 Everybody loves a bit of spooky. 55 00:04:03,750 --> 00:04:12,570 We've got like the dark fairytales back in the day, and then I'm sure you guys were obsessed with Goosebumps and that sort of thing. 56 00:04:12,570 --> 00:04:17,310 So there's just, yeah, that sort of vibe I want to pick up on. 57 00:04:18,615 --> 00:04:19,155 Yeah. 58 00:04:19,365 --> 00:04:22,335 Alexis: TZ doesn't know what that is because she's a genz. 59 00:04:22,545 --> 00:04:24,055 Tiffany: I don't know what goosebumps is. 60 00:04:24,105 --> 00:04:25,365 Betty: Oh God. 61 00:04:26,085 --> 00:04:31,415 Tiffany: I know what in Ghostbusters is. 62 00:04:31,905 --> 00:04:32,945 Betty: Oh, damn. 63 00:04:34,865 --> 00:04:35,285 Wow. 64 00:04:35,285 --> 00:04:37,185 Alexis: TZ, I'm going to send you some reading material. 65 00:04:37,245 --> 00:04:37,725 It's okay. 66 00:04:37,725 --> 00:04:38,025 Betty. 67 00:04:38,025 --> 00:04:38,445 I'm with you. 68 00:04:38,445 --> 00:04:39,405 I'm with you right here. 69 00:04:40,185 --> 00:04:40,695 It's okay. 70 00:04:43,785 --> 00:04:45,555 I'm sending you a goosebumps book right now. 71 00:04:45,795 --> 00:04:47,775 I'm a geriatric millennial and proud of. 72 00:04:48,570 --> 00:04:49,080 All right. 73 00:04:49,620 --> 00:04:51,299 I'm a boomer compared to TZ. 74 00:04:52,830 --> 00:04:55,530 I liked the elder millennial sounds a lot better than geriatric. 75 00:04:56,200 --> 00:04:58,590 Betty: I'm willing to provide you a goosebumps education. 76 00:04:58,620 --> 00:05:11,429 Um, yeah, nineties, nineties children's but yeah, I really wanted to touch on that vibe and that energy and, uh, also kind of lean into, um, like streetwear and all kinds of different things. 77 00:05:11,429 --> 00:05:11,789 So. 78 00:05:12,930 --> 00:05:14,219 Yeah, we just went for it. 79 00:05:14,250 --> 00:05:16,260 I didn't think about the name. 80 00:05:16,289 --> 00:05:17,580 It came to me straight away. 81 00:05:17,610 --> 00:05:19,200 The concept came straight away. 82 00:05:19,289 --> 00:05:22,860 It was like a bit of a brain zap, you know, when you have those ideas. 83 00:05:22,860 --> 00:05:25,650 And I was just like, oh, we have to do this. 84 00:05:25,650 --> 00:05:39,210 And it was a bit of a risk to be honest, because we were in a position where we were at this convergence of like a housing crisis and obviously an economic crisis over here with COVID and. 85 00:05:40,005 --> 00:05:47,565 All of us, like we'd lost so many jobs over the last few years because all of everyone's like huge events and things were being canceled. 86 00:05:47,565 --> 00:05:55,215 And, um, so we were not in a good spot and it was like, you know, we either throw ourselves into this and it works or it doesn't work. 87 00:05:55,275 --> 00:05:58,365 And so that was like the fire. 88 00:05:59,085 --> 00:06:03,405 Obviously we have three children, it had to work and the more we just sat down, it was. 89 00:06:04,664 --> 00:06:06,135 It is going to be amazing. 90 00:06:06,135 --> 00:06:07,005 This is amazing. 91 00:06:07,005 --> 00:06:13,635 I was so, so excited when we came to the final design of like the, the little core character that you see today. 92 00:06:14,055 --> 00:06:14,955 Just so cool. 93 00:06:15,224 --> 00:06:19,345 I'll share that little guy one day is a cutie.. 94 00:06:19,784 --> 00:06:28,575 Tiffany: How did you assess the risk when given the circumstances of your business and having three young children? 95 00:06:29,550 --> 00:06:38,160 And just diving into NFTs, like, how did you think about risk reward and all of that, or going in, you knew that this was going to work no matter what. 96 00:06:39,000 --> 00:06:40,140 Betty: People ask me that. 97 00:06:40,230 --> 00:06:45,480 And I think that at that time, it sounds like such a long time ago. 98 00:06:45,510 --> 00:06:51,120 It was, I mean, it was when we were in the, the really just getting ready to launch, it was July. 99 00:06:51,600 --> 00:06:54,000 And then we launched August the 13th. 100 00:06:54,030 --> 00:06:58,030 But when we were in that process, to me, it didn't feel. 101 00:06:58,995 --> 00:06:59,594 Risky. 102 00:06:59,594 --> 00:07:06,495 It felt like it was, it just, I knew that we had all of the makings of something very, very special. 103 00:07:06,885 --> 00:07:09,675 And as I said, we were just in this really bad spot. 104 00:07:09,675 --> 00:07:15,615 So it was like, if it doesn't work, are we really much worse off, you know, we're screwed anyway. 105 00:07:15,615 --> 00:07:18,255 So let's just do this and see what happens. 106 00:07:18,315 --> 00:07:21,854 And, um, and it just took off in the most amazing way. 107 00:07:21,885 --> 00:07:26,775 I remember the, uh, I knew it was going to sell out, but I didn't know it was going to sell out so quickly. 108 00:07:28,760 --> 00:07:31,430 It was just, uh, I don't know, humbling. 109 00:07:31,460 --> 00:07:47,930 And I felt like, you know, that scene in Jaws where the cameras pan in, you probably don't know cause you're a baby, but you know where, you know where there is like a terrified and the camera kind of pans in and zooms out at the same time like that. 110 00:07:48,530 --> 00:07:48,920 Yeah. 111 00:07:49,250 --> 00:07:50,090 It was like that. 112 00:07:50,090 --> 00:07:54,410 Watching the supply go down so quickly, watching the men happen, it was just. 113 00:07:55,619 --> 00:07:57,239 It didn't sink in for a long time. 114 00:07:57,270 --> 00:08:05,130 And we worked straight for days and days and days after that, I know anyone that launched the project will know the work begins after you sell out. 115 00:08:07,590 --> 00:08:07,950 But yeah. 116 00:08:07,950 --> 00:08:08,820 In terms of risk- 117 00:08:08,820 --> 00:08:20,160 Tiffany: We discussed that on our last podcast with, with Bobby hundreds, exactly where it's like as your project or collection sells out, that is when your work really starts. 118 00:08:20,220 --> 00:08:22,740 It's not the end of your work. 119 00:08:23,010 --> 00:08:24,900 Betty: People that say it's easy money. 120 00:08:24,930 --> 00:08:26,670 It is the furthest thing. 121 00:08:26,760 --> 00:08:36,145 If you want something that's sustainable and all of the makings of something that will last, you know, the test of time and bring value. 122 00:08:36,145 --> 00:08:39,294 It's like the work is astronomical. 123 00:08:39,444 --> 00:08:41,515 Luckily we love it so much. 124 00:08:41,544 --> 00:08:49,975 So it's like a real joy to be able to do this, but yeah, in terms of risk, I'm, I'm a fairly risky person I'm calculated. 125 00:08:50,194 --> 00:08:54,235 I know what I'm doing, but I do tend to do things that are out of the box anyway. 126 00:08:54,895 --> 00:09:01,980 And Psych kind of just trusts me and comes along for the ride, which is a cool relationship. 127 00:09:02,190 --> 00:09:02,970 Uh, yeah. 128 00:09:03,810 --> 00:09:04,560 It's amazing. 129 00:09:04,800 --> 00:09:05,280 Yeah. 130 00:09:05,280 --> 00:09:08,700 He's the voice in time. 131 00:09:10,780 --> 00:09:12,720 Alexis: How does the anonymity factor into it? 132 00:09:12,840 --> 00:09:19,110 I used to always get on people because they'd be like Reddit as anonymous and I'd say, no, technically it's pseudonymous and they'd be like, the hell is that word? 133 00:09:19,110 --> 00:09:22,560 And it's like, no, it's like, you have a username is just a fake name. 134 00:09:23,070 --> 00:09:24,280 Uh, or at least it can't be. 135 00:09:24,770 --> 00:09:27,660 What have been some of the advantages to being able to operate that way? 136 00:09:27,990 --> 00:09:30,870 Betty: Well, so my name is actually Betty. 137 00:09:31,500 --> 00:09:32,550 That's what I've been called. 138 00:09:33,030 --> 00:09:36,690 It's it's not my legal name, but it's what I've been called since I was tiny. 139 00:09:37,800 --> 00:09:39,120 Uh, by everyone in my life. 140 00:09:39,150 --> 00:09:45,660 So that was natural for me, just to be myself in terms of being anonymous. 141 00:09:45,689 --> 00:10:00,990 The decision initially was just the creative freedom because of, uh, corporate jobs, because we didn't know what was going to happen, obviously in clients or clients, anyone that works with corporate clients knows that it can be a bit difficult and confusing for them to separate things. 142 00:10:01,600 --> 00:10:09,280 In terms of what you're doing is the reason why Psych has an artist's name because people kept finding his artwork and being like, what is this? 143 00:10:09,340 --> 00:10:10,960 And, you know, getting very confused. 144 00:10:10,960 --> 00:10:12,490 So that was that. 145 00:10:12,490 --> 00:10:13,690 There's also safety. 146 00:10:14,680 --> 00:10:25,230 I have three young children and we were entering a space that, you know, was there's a lot of money in there and there's a lot of people and, you know, that sort of thing. 147 00:10:25,230 --> 00:10:26,790 So there was that. 148 00:10:26,849 --> 00:10:35,910 I am 100% myself, you know, everyone in my Discord and people that know me through my community, know a lot about me down to the car that I drive. 149 00:10:37,140 --> 00:10:42,510 And it, at this point, the anonymity is only maintained, as I said before, just to. 150 00:10:43,030 --> 00:10:49,150 Benefit rollout of things that we've got going on because I'm using my PFP, which is based on me. 151 00:10:49,150 --> 00:10:59,620 So there's also that, but I'm using my PFP as a use case to show people how you can build a personal brand around your PFP, which I think I've done very successfully. 152 00:11:00,070 --> 00:11:04,360 So I'm using that to show people how to do it in a way that makes sense. 153 00:11:04,360 --> 00:11:13,050 And yeah, the things that we're rolling out will kind of break the anonymity down and obviously I'm going to be at events and on stages. 154 00:11:13,050 --> 00:11:17,280 It's really just the fact that we haven't been able to travel that I haven't so far. 155 00:11:17,280 --> 00:11:18,780 So, yeah. 156 00:11:19,830 --> 00:11:20,940 I love anonymity though. 157 00:11:20,940 --> 00:11:23,320 And I think that it maintains safety for people too. 158 00:11:24,560 --> 00:11:47,819 Tiffany: Yes, I think it's the future people having pseudonyms because it's I, and I'm also seeing a lot of very talented friends who let run service based companies and they have clients, or they're working at an, at a company and they have to be like pseudonyms on Twitter because it's like the second identity, this alter ego. 159 00:11:48,645 --> 00:11:58,094 They can't have their colleagues or clients knowing about, and I'm seeing this happen more and more as people want to spend more time in web three. 160 00:11:58,105 --> 00:12:03,824 And they're trying to go from web two to web three without like having done the full jump. 161 00:12:04,155 --> 00:12:04,334 Yeah. 162 00:12:04,365 --> 00:12:06,405 It's like a gradual shift. 163 00:12:06,615 --> 00:12:08,615 So that's what I've been seeing. 164 00:12:09,870 --> 00:12:10,920 Betty: Yeah, totally. 165 00:12:10,949 --> 00:12:16,170 And then, you know, you have the people that don't have the same experiences using that IRL identity. 166 00:12:16,170 --> 00:12:26,100 So they change their way through identity in order to kind of shed those disadvantages and comment things because of the unfairness of the playing field. 167 00:12:26,604 --> 00:12:27,625 They then come at it. 168 00:12:27,655 --> 00:12:34,515 They can be anyone they want and their work can be received for their work rather than for perceptions that come with their identities. 169 00:12:34,515 --> 00:12:36,925 So I think that that is a major thing. 170 00:12:37,435 --> 00:12:47,720 And I got really annoyed, you know, when there were, when there was the scandal with the fame lady squad and the Russian guys and people calling out for founders to be, um, completely doxed. 171 00:12:47,720 --> 00:12:52,880 And I just didn't agree with that because it's marginalized people, mostly that need that safety at the moment. 172 00:12:53,450 --> 00:12:54,880 And it is just completely unfair. 173 00:12:56,290 --> 00:13:20,505 Alexis: I want to double down on that because it is so important for web3to, to reach as many people as possible because so much of the, you know, empowering qualities of it are going to help level the playing field that historically institutions, gatekeepers, whatever you want to call them, have been of a certain ilk. 174 00:13:21,045 --> 00:13:33,165 A lot of folks who look like me, who have made decisions around culture and all industries, what are things that we could be doing to, to further accelerate, how widely web three NFTs, et cetera, it can be done. 175 00:13:34,315 --> 00:13:42,895 Betty: So I think that when I think about my own experience, the initial barrier for me was the culture that I saw happening. 176 00:13:42,895 --> 00:13:59,995 And a lot of the Discords and in a lot of the Twitter threads and the conversations that surround the whole industry, it felt to me like, and it still feels to me a lot, like going back in time a little bit, like, I feel like it's as, as progressive as it is in technology. 177 00:14:01,229 --> 00:14:18,990 And as welcoming as it is in community and that sort of thing, I feel like it is actually quite regressed in terms of equality and feminism and, and that sort of thing, because I think that because of the, the imbalance of the people that are represented in the community, you know, we hear that it's about 75% men. 178 00:14:19,530 --> 00:14:31,995 People are not being represented just because they're naturally not there, but also because no one's challenging anything as much as they do in real life because the, I guess the accountability just isn't there. 179 00:14:32,505 --> 00:14:38,325 So I think when you see things that are not okay, challenge them, don't be afraid to challenge them. 180 00:14:38,325 --> 00:14:41,265 And because we're working together to build something. 181 00:14:41,535 --> 00:14:53,475 And so we all have that responsibility, it shouldn't just be me and, you know, and full of other women and gender diverse people and people of color and indigenous people fighting for themselves. 182 00:14:53,865 --> 00:14:59,355 You know, it needs to be everyone and that's 75% guys. 183 00:14:59,355 --> 00:15:12,120 So I would like that too, to be part of the culture, because I think that it's people that enter kind of, they want to fit in don't they, so they just kind of act how everyone else is acting. 184 00:15:12,120 --> 00:15:14,430 And so we need to say examples. 185 00:15:15,750 --> 00:15:19,650 I know my Twitter threads with tags just by the way by women's work, you know? 186 00:15:21,930 --> 00:15:22,380 Alexis: Fair enough. 187 00:15:22,410 --> 00:15:23,160 That's not enough. 188 00:15:23,580 --> 00:15:32,470 Tiffany: Who are your favorite women, artists or women based projects that we want to get listeners to buy or invest in participant in? 189 00:15:33,030 --> 00:15:37,125 Betty: There are so many that I love Lorraina is one of my favorite people. 190 00:15:38,084 --> 00:15:40,064 Tiffany: I was just looking at boys yesterday. 191 00:15:40,064 --> 00:15:41,295 I really want one. 192 00:15:41,475 --> 00:15:42,735 I want a, one of one. 193 00:15:43,214 --> 00:15:44,714 I want the one Dom Hoffman had. 194 00:15:45,824 --> 00:15:46,995 Betty: I've got this so magical. 195 00:15:46,995 --> 00:15:47,805 I love them too. 196 00:15:47,805 --> 00:15:51,704 So Lorraina is one of my favorite people and what she does is amazing. 197 00:15:52,064 --> 00:15:53,115 There's lots of projects. 198 00:15:53,115 --> 00:16:00,515 I think that, um, in terms of the projects that people categorize as women's projects, you know, Typically fem avatars. 199 00:16:00,905 --> 00:16:02,015 I love them all. 200 00:16:02,015 --> 00:16:03,815 I think they're all doing a really amazing job. 201 00:16:03,815 --> 00:16:05,495 I think Boss Beauties is great. 202 00:16:05,645 --> 00:16:08,735 It's headed by people that know what they're doing and they are. 203 00:16:10,214 --> 00:16:17,834 Using the project to kind of drive an initiative that was already alive in the world and empowering women and girls. 204 00:16:17,834 --> 00:16:20,895 So I think that's great, but honestly, they're all great. 205 00:16:20,954 --> 00:16:25,694 You know, there's crypto Stacey's honeys and there's photographers. 206 00:16:25,694 --> 00:16:36,944 There's like Priyanka and Amy Woodward and I just, and then there's gender diverse, um, folks like what fat babies doing is always really innovative and cool. 207 00:16:40,334 --> 00:16:45,449 Theres just so many things to, um, discover. 208 00:16:45,780 --> 00:16:48,420 So I would encourage people to do their research. 209 00:16:48,449 --> 00:16:49,800 Cause it's, that's fun in itself. 210 00:16:49,829 --> 00:16:50,250 Isn't it. 211 00:16:50,750 --> 00:16:51,520 Tiffany: 100%. 212 00:16:52,050 --> 00:16:56,219 Were there any early NFTs that you bought that helped you learn more about the space? 213 00:16:57,745 --> 00:16:59,764 Betty: Oh, God, no, I had no ETH. 214 00:16:59,785 --> 00:17:00,834 I'm going to be quite honest with you. 215 00:17:00,834 --> 00:17:12,835 I had no money and no ETH, so I didn't buy anything until after we sold out, um, Psych did buy a few cause he was obviously selling his art prior to this and he was like putting it back in. 216 00:17:12,835 --> 00:17:16,825 So he had things like, oh, what did he have? 217 00:17:17,845 --> 00:17:19,035 Like the aliens, the. 218 00:17:20,220 --> 00:17:24,240 Is it the galactic agency or the galactic society that they were, they were a long time. 219 00:17:24,240 --> 00:17:25,440 They were like early this year. 220 00:17:25,980 --> 00:17:27,290 Barring Bananas was a- 221 00:17:27,670 --> 00:17:28,420 Tiffany: A long time. 222 00:17:28,440 --> 00:17:29,460 Then earlier this year, 223 00:17:35,490 --> 00:17:47,175 Betty: Way back when, um, Barring Bananas, the project was all around, um, like connecting people and we did actually find a developer, one of our developers in they're Discord. 224 00:17:47,265 --> 00:17:48,015 He was in there. 225 00:17:48,015 --> 00:17:49,005 So that was really cool. 226 00:17:49,845 --> 00:17:58,185 Uh, but my first NFT was actually a ghosts, which I love, it was a Taurus, uh, Zodiac, and I love it. 227 00:17:58,185 --> 00:18:00,315 And it was really special. 228 00:18:02,155 --> 00:18:03,265 I love ghosts. 229 00:18:04,285 --> 00:18:08,575 Tiffany: It checks out, it checks out with Deadfellaz. 230 00:18:10,495 --> 00:18:10,915 Betty: Yeah. 231 00:18:11,575 --> 00:18:12,055 Yeah. 232 00:18:12,115 --> 00:18:14,035 Um, I'm addicted to NFTs though. 233 00:18:14,035 --> 00:18:15,405 I have to control myself. 234 00:18:17,055 --> 00:18:21,325 Alexis: Yeah, my wife catches me on my phone and she's like, are you, are you shopping for NFTs right now? 235 00:18:22,185 --> 00:18:28,284 Tiffany: You just bought like so many NFTs yesterday, Alexis, you got like so many Crypto Covens 236 00:18:28,284 --> 00:18:36,524 Alexis: That's on my public address, but yes, I have private ones too. 237 00:18:38,354 --> 00:18:46,080 I've got multiple wallets cause I, you know, I docs myself once with a bunch of punks and apes and stuff. 238 00:18:46,080 --> 00:18:47,850 And then it's like, okay, well, I don't want to. 239 00:18:48,150 --> 00:18:48,300 Yeah. 240 00:18:48,330 --> 00:18:59,520 I think I also really believe, you know, I, I love the way that you described the projects you're obsessed with because you're starting with the creators and the founders and the vibes and the intention. 241 00:18:59,520 --> 00:19:01,530 And it actually, it's wild. 242 00:19:01,530 --> 00:19:09,660 I have a bigger tweet storm that I'm not going to monologue y'all to death with, but everyone in a way is becoming an early stage VC. 243 00:19:10,755 --> 00:19:17,565 And, and so much of what I've done the last 10 years has been based on, you know, when there's no product when the market maybe doesn't even exist. 244 00:19:18,045 --> 00:19:27,075 The only way, the only way I seed Coinbase in 2012 is because of the vibes and the potential of Brian Armstrong and this nascent Bitcoin community on Reddit. 245 00:19:27,135 --> 00:19:27,765 Like that was it. 246 00:19:28,305 --> 00:19:31,725 And I look at these projects and it's the vibes of the creators. 247 00:19:31,725 --> 00:19:36,555 It's their intention, their thoughtfulness, certainly the art and the thoughtfulness of the product. 248 00:19:37,335 --> 00:19:38,655 But then it's and then it's the community. 249 00:19:38,655 --> 00:19:48,525 And it's in who here has the sort of minimum viable community to do something that I think will be special in 10 years, not in two months or 10 hours, but a decade. 250 00:19:49,155 --> 00:19:57,255 And I think this is it's wild because many, many more people are going to be coming into this with every passing month. 251 00:19:57,345 --> 00:20:03,915 And I'm excited by the prospect of this, because there are a lot of amazing people who are going to get to do this for a living. 252 00:20:04,740 --> 00:20:06,120 Who never could. 253 00:20:06,120 --> 00:20:07,860 I mean, there was just no pathway to turn. 254 00:20:08,010 --> 00:20:10,740 How could Deadfellaz have existed in a pre-web three world. 255 00:20:11,580 --> 00:20:11,760 Right. 256 00:20:12,000 --> 00:20:14,010 And that is absolutely it. 257 00:20:14,310 --> 00:20:15,360 Betty: No, it could not. 258 00:20:15,419 --> 00:20:29,490 It's truly amazing that the power has been shifted so much, um, that we no longer have to ask for permission to explore our ideas and to innovate. 259 00:20:29,490 --> 00:20:40,100 And to really, I think that convergence of technology and, you know, community driven projects that are backed by thousands of people. 260 00:20:40,100 --> 00:20:46,280 And then you've got artists and creative thinkers, all working together to make what everyone wants. 261 00:20:46,280 --> 00:20:51,740 It's like the perfect, perfect melting pot for magic to happen. 262 00:20:51,740 --> 00:20:54,080 So I love it so much. 263 00:20:54,290 --> 00:20:58,520 I think it's interesting watching the community kind of mature. 264 00:20:59,955 --> 00:21:08,774 The year, because obviously we haven't grown as a whole and at the, you know, NFTs in general, just over the last few months, it hasn't fully exploded. 265 00:21:08,774 --> 00:21:09,135 Has it? 266 00:21:09,135 --> 00:21:11,115 It's quite, it's quite insular still. 267 00:21:11,534 --> 00:21:13,605 And I think that those people in maturing. 268 00:21:14,385 --> 00:21:16,395 And learning and buying differently. 269 00:21:16,395 --> 00:21:19,245 It's interesting to watch those buying patterns shift. 270 00:21:19,245 --> 00:21:29,205 So I am, I'm excited to see what happens then when you know, adoption comes and more people enter, which is what's going to happen real soon with the big players entering now. 271 00:21:29,505 --> 00:21:40,195 Tiffany: So, interesting thing is with everyone now becoming a collector or curator, being a good curator is now going to be one of the most valuable skills. 272 00:21:40,915 --> 00:21:43,090 Good moving forward for this next decade. 273 00:21:43,570 --> 00:21:59,199 And so it's going to be really interesting to see based on what Alexis was saying on how we are all investors now and curators and early stage VCs is now becoming more democratizing in web three, where we're all investing in the projects we care about. 274 00:21:59,830 --> 00:22:05,739 And it's really a matter of like, not just the art, not just the community, but really the creators as well. 275 00:22:05,830 --> 00:22:07,300 And seeing if they're in it for the long. 276 00:22:08,310 --> 00:22:22,500 That's an important thing that I think is increasingly difficult to suss out in maybe a more pseudonymous world, because you can't really like do research on the person as much. 277 00:22:22,770 --> 00:22:26,820 You have to go off of what they're saying on Twitter, but it is interesting. 278 00:22:26,820 --> 00:22:28,280 Like if you're able to crack that. 279 00:22:28,760 --> 00:22:37,395 And you're able to read people through their tweets, through their Twitter spaces, their interviews, and understand if they're a short term thinker or a long-term thinker. 280 00:22:37,725 --> 00:22:39,285 That's powerful skill to have. 281 00:22:40,350 --> 00:22:40,890 Betty: It is. 282 00:22:40,890 --> 00:22:52,350 And it's a difficult thing, as you said to crack because you know, success and accolade in the real world and in web two does not translate automatically to success and accolade in web three. 283 00:22:52,350 --> 00:22:58,440 Like it's, you know, just cause you've made it in one area, it doesn't mean that you will in another. 284 00:22:58,440 --> 00:23:05,220 And I think that's where a lot of people come in thinking that there's going to be this automatic success. 285 00:23:05,220 --> 00:23:06,750 And it's just not like that. 286 00:23:07,140 --> 00:23:08,700 So it is its own beast. 287 00:23:08,730 --> 00:23:11,760 And, um, it's very interesting. 288 00:23:11,760 --> 00:23:18,930 It's it's going to be hit and miss, obviously trying to work out with the anonymous and the pseudonymous thing, but I don't know. 289 00:23:18,990 --> 00:23:19,680 I enjoy it. 290 00:23:19,680 --> 00:23:20,550 I enjoy the ride. 291 00:23:21,270 --> 00:23:26,805 Tiffany: Do you have lots of friends who are like under pseudonyms or anonymous people on the internet? 292 00:23:26,925 --> 00:23:32,115 Betty: So many, all the people in our discourse, a lot of people are doxed, but have been doxed like over time. 293 00:23:32,115 --> 00:23:35,115 Cause they're now very good friends that talk every day. 294 00:23:35,415 --> 00:23:41,775 But yeah, I know people by their Discard usernames and their Twitter handles and that's how it will stay. 295 00:23:41,775 --> 00:23:53,810 I can not call people like, you know, Jenny and Mark after this, like I'm going to be calling them like the hilarious usernames that you see. 296 00:23:53,810 --> 00:23:57,229 Cause that's how I know them, but I do love that. 297 00:23:57,350 --> 00:23:57,830 I love that. 298 00:23:57,830 --> 00:24:06,290 Cause you getting to know the person, aren't you like when you talk to people like on that level, these are real friendships and real connections that are people that people are making. 299 00:24:06,290 --> 00:24:07,699 That's a utility in itself. 300 00:24:07,729 --> 00:24:13,520 Even if you don't own NFTs, you can gain from that in Discords and on Twitter. 301 00:24:13,520 --> 00:24:15,229 So I think that's really cool too. 302 00:24:16,189 --> 00:24:16,520 Tiffany: Yeah. 303 00:24:16,550 --> 00:24:19,489 I now remember people buy their. 304 00:24:20,324 --> 00:24:31,574 Twitter PFPs and their Twitter usernames and like, not even their names, but it's like, those are the only two things I need to know because it's when you're DM-ing someone or you're tagging someone in a tweet it's just their handle. 305 00:24:31,635 --> 00:24:33,794 And so that's the new identity. 306 00:24:33,794 --> 00:24:36,764 It's like usernames, whatever you want your identity to be. 307 00:24:37,304 --> 00:24:39,524 And you're just crafting it as you go. 308 00:24:40,004 --> 00:24:42,165 Betty: It's a really valuable thing to see that. 309 00:24:43,080 --> 00:24:50,310 Digital identity and the shift in how we perceive others professionally and personally is a huge shift with this, this whole industry. 310 00:24:50,310 --> 00:24:51,629 And I think it's so cool. 311 00:24:51,840 --> 00:25:00,060 And that's why I'm utilizing my PFP as, as I am doing, because I, I want to be like a use case for that for people moving forward. 312 00:25:00,780 --> 00:25:01,470 Tiffany: It makes sense. 313 00:25:02,190 --> 00:25:08,460 So I'm also just very curious on how you spend your days and weeks. 314 00:25:09,285 --> 00:25:14,504 And how you manage your time across all of these different, many different things that you have to manage. 315 00:25:14,745 --> 00:25:21,075 Betty: Yeah, it's, it's a lot, but it's also not a lot, like we've changed our lives quite a fair bit to fit things that we need in. 316 00:25:21,075 --> 00:25:24,135 And I prioritize my time fairly well. 317 00:25:24,165 --> 00:25:26,504 We always have had to anyway with children's. 318 00:25:27,465 --> 00:25:29,355 Cause we've worked from home forever. 319 00:25:29,355 --> 00:25:35,145 So it's like, you have to have some sort of semblance of a schedule, otherwise you can't live your life normally. 320 00:25:35,145 --> 00:25:38,625 So my kids are my priority and the same with Psych. 321 00:25:38,625 --> 00:25:42,675 So we, we made sure that they're taken care of and work just fits around that. 322 00:25:42,675 --> 00:25:47,925 So any parents in NFT will tell you that a lot of work gets done on a night. 323 00:25:47,985 --> 00:25:48,945 That's just how it is. 324 00:25:48,945 --> 00:25:51,034 So I retired my mom. 325 00:25:51,615 --> 00:25:54,735 She was working a really terrible job and well, not a terrible job. 326 00:25:54,765 --> 00:25:59,925 She had a good job, but you know, very high stress and I was pleased to get her out of there. 327 00:25:59,925 --> 00:26:01,435 So she helps with- 328 00:26:01,435 --> 00:26:03,595 Alexis: I love that phrase, "You retired her." 329 00:26:04,135 --> 00:26:04,895 Betty: I did. 330 00:26:05,205 --> 00:26:05,585 Yeah. 331 00:26:05,715 --> 00:26:12,165 I mean, that's, that's what happened, you know, like she was not going to be able to retire otherwise for a long, long time. 332 00:26:12,855 --> 00:26:14,775 So it was one of the first things that we did. 333 00:26:14,775 --> 00:26:18,735 And so she now gets to hang out with. 334 00:26:19,514 --> 00:26:23,865 My kids now and again, so I can get a lot of meetings and work done. 335 00:26:23,865 --> 00:26:26,865 And, um, yeah, we just work on a night mostly. 336 00:26:27,405 --> 00:26:29,145 And it's, it is what it is. 337 00:26:29,145 --> 00:26:32,685 We have to have things have slowed down in terms of light. 338 00:26:32,715 --> 00:26:33,825 We're able to sleep more. 339 00:26:33,825 --> 00:26:36,794 I wasn't sleeping very well in the beginning and there's a lot of. 340 00:26:38,070 --> 00:26:49,840 And I think a lot of founders struggle with that because I've accidentally found myself in a bit of a role with everyone where people will, you know, project founders will message me kind of having a bit of a vent. 341 00:26:49,840 --> 00:26:52,230 Cause I think that's a little bit of an unspoken thing. 342 00:26:52,230 --> 00:26:57,030 Like a lot of people struggle with that because for every person that's. 343 00:26:57,870 --> 00:27:03,360 You know, when this, or when that, or, you know, whatever, there's thousands of other people and just one person to receive it all. 344 00:27:03,360 --> 00:27:13,620 So it's, that can be a bit intense, but I manage that fairly well I would say, and I have a very thick skin, so I'm fairly okay with that. 345 00:27:14,190 --> 00:27:18,480 Tiffany: I think you have to have a thick skin to survive the early innings of web three. 346 00:27:18,510 --> 00:27:22,050 Betty: You really have to, you really have to, a lot of people can be scared. 347 00:27:22,905 --> 00:27:27,825 It is, Twitter can be scary and, and Discord can be terrifying as well. 348 00:27:27,825 --> 00:27:38,415 And you know, when slow modes and acted and, and you're answering to so many people and yeah, I think a lot of people don't anticipate that sort of thing. 349 00:27:38,415 --> 00:27:49,005 Cause it's, it seems like a bit of an ideal thing to launch a project, but you don't realize that all of a sudden then you're thrown into being responsible for just so many people because they have invested in what you're doing. 350 00:27:49,830 --> 00:27:51,360 That can feel huge. 351 00:27:51,630 --> 00:27:54,540 And I don't think that everyone is cut out to run that sort of thing. 352 00:27:55,230 --> 00:28:05,700 So, yeah, that's something that I don't think a lot of people consider and it comes as a bit of a shock, but for us, it's something that we're used to managing anyway with, uh, our history. 353 00:28:05,700 --> 00:28:08,670 So yeah, we're doing fine. 354 00:28:08,760 --> 00:28:09,510 We have fun. 355 00:28:10,470 --> 00:28:11,340 We laugh a lot. 356 00:28:12,060 --> 00:28:12,720 It's great. 357 00:28:13,740 --> 00:28:14,460 Alexis: I love it. 358 00:28:14,610 --> 00:28:18,630 Tiffany: What other advice would you give to people who are interested in launching their own. 359 00:28:19,365 --> 00:28:20,355 And a few projects. 360 00:28:21,000 --> 00:28:22,890 Betty: Uh, just identify early on what you want. 361 00:28:23,850 --> 00:28:24,330 Yeah. 362 00:28:24,360 --> 00:28:25,920 Just identify what you want. 363 00:28:25,950 --> 00:28:41,010 I think that, for me, part of the success of Deadfellaz, was because we created something, not with what other people wanted in mind, but because I wanted it, like I wanted gender diversity and I wanted to see, you know, traits with everyone represented. 364 00:28:41,130 --> 00:28:46,830 I wanted like a horror themed, but accessible horror, you know, not to glory collection. 365 00:28:46,830 --> 00:28:47,940 I wanted to see that. 366 00:28:48,000 --> 00:28:49,320 So we made that. 367 00:28:50,595 --> 00:28:56,685 When you make something that you yourself want to be an existence, as more chance of it being successful. 368 00:28:56,685 --> 00:28:58,815 In my opinion, there's more of you invested in it. 369 00:28:58,815 --> 00:28:59,775 It's more authentic. 370 00:28:59,805 --> 00:29:01,035 People can relate more. 371 00:29:02,175 --> 00:29:04,395 And then there's what, what you actually want. 372 00:29:04,395 --> 00:29:09,045 Like, do you want to do just an art project, which is fine. 373 00:29:09,045 --> 00:29:12,855 It's so fine to just do that, just have those expectations right away. 374 00:29:12,855 --> 00:29:16,035 And then you don't end up in a situation where all of a sudden people. 375 00:29:16,889 --> 00:29:22,740 I'm asking when and more and this and, and that, um, there's different avenues to go down. 376 00:29:22,770 --> 00:29:33,360 You don't have to be, you know, you don't have to like promise a video game and this, that, and the other, you could, you could have, you could be like charity driven or you could be mental health focused. 377 00:29:33,360 --> 00:29:34,680 There's lots of different things. 378 00:29:34,680 --> 00:29:35,940 Don't try and be everything. 379 00:29:35,940 --> 00:29:40,649 Try and be what you yourself are passionate about is my advice. 380 00:29:45,420 --> 00:29:45,600 Tiffany: This. 381 00:29:46,544 --> 00:29:47,385 This is the way. 382 00:29:48,254 --> 00:29:48,675 Betty: Yeah. 383 00:29:48,735 --> 00:29:50,504 And I love learning from other people as well. 384 00:29:50,504 --> 00:30:06,735 I would ex I would recommend getting involved in Discords of projects that you admire, even if you can't access them, if you can't afford them and just learn from them and absorb what's going on in the community and how the founders approach things and, and just become involved. 385 00:30:06,735 --> 00:30:08,725 Cause it's, uh, it is, you know, as. 386 00:30:10,270 --> 00:30:21,699 Things that need to be changed and the barriers and a lot of issues like that, it is just such a beautiful, encouraging, collaborative place to be in general, the NFT community. 387 00:30:21,699 --> 00:30:24,610 So, you know, driven by hope. 388 00:30:24,879 --> 00:30:25,419 I just love it. 389 00:30:26,040 --> 00:30:28,979 Tiffany: Is there anything that you wish you would've done differently? 390 00:30:29,040 --> 00:30:35,669 Looking back in how you guys launched your project, how you manage expectations with the community? 391 00:30:37,325 --> 00:30:40,145 Um, figuring out the roadmap, any of that? 392 00:30:41,015 --> 00:30:47,705 Betty: No, honestly, I'm really, I'm a firm believer of mistakes have to be made in order to learn and to grow. 393 00:30:48,215 --> 00:30:50,285 I don't think that anything can be done perfectly. 394 00:30:50,285 --> 00:30:55,415 And if it is, something's going to go wrong down the line, you know, like that's just the nature of life. 395 00:30:55,415 --> 00:30:57,665 So, but I believe we've made. 396 00:30:58,395 --> 00:31:01,125 The right decisions for what we've done. 397 00:31:01,545 --> 00:31:02,985 And I don't regret anything. 398 00:31:03,255 --> 00:31:09,525 The only thing is the presale that we did cause we, we wanted our collection to be very accessible. 399 00:31:09,525 --> 00:31:14,685 So we had a 0.025 to launch and we did, I believe one of the first pre-sale. 400 00:31:15,825 --> 00:31:28,455 In the sphere where we had people sign up to this presale list and they got to mint between one and five Deadfellaz and we paid for the gas and everything. 401 00:31:28,455 --> 00:31:30,465 They just had to cover the cost of their NFT. 402 00:31:31,065 --> 00:31:32,805 And, but we did it all manually. 403 00:31:32,805 --> 00:31:33,735 We did it by hand. 404 00:31:33,735 --> 00:31:37,365 It was like such a long process. 405 00:31:38,055 --> 00:31:38,595 Yeah. 406 00:31:38,625 --> 00:31:39,885 It was so long. 407 00:31:39,975 --> 00:31:46,920 And, you know, Didn't end up perishing and gas was, which was really cool, but it did take a long time. 408 00:31:46,920 --> 00:31:48,690 So that was I, yeah. 409 00:31:48,720 --> 00:31:52,770 If we had found a way to automate that, I think what is later on, did it really well? 410 00:31:53,100 --> 00:32:01,800 Theyautomated it and did it in a, in a way that made more sense, but, you know, we were trying something new at the time and it works, but it could have been. 411 00:32:02,524 --> 00:32:04,534 Fine tune a bit and we will do that. 412 00:32:04,594 --> 00:32:08,105 And we, we figured the outfit for Dead Friends. 413 00:32:08,135 --> 00:32:09,125 The next thing. 414 00:32:09,155 --> 00:32:11,014 Tiffany: So what's Dead Friends, 415 00:32:11,344 --> 00:32:13,235 Betty: Dead Friends is the comparison collection. 416 00:32:14,465 --> 00:32:14,675 Yeah. 417 00:32:14,705 --> 00:32:17,745 Dead friends is the companion collection to Deadfellaz. 418 00:32:17,794 --> 00:32:21,185 So we have a lot of storytelling around our collection. 419 00:32:21,215 --> 00:32:28,844 So this story is that Betty and Psych, they were on a raid and they found in a, in a lab in dead zone 13. 420 00:32:29,355 --> 00:32:42,075 All of these animals that were under the same situation that they were, where they had survived this infection and because of this antidote, but it turned them into these stead friends and we release them. 421 00:32:42,105 --> 00:32:44,685 And that is the collection that we will see. 422 00:32:44,685 --> 00:32:51,225 We were supposed to be launching in December, but we have just so many amazing core things that need to be tied off. 423 00:32:52,170 --> 00:33:00,240 To kind of make the environment that we launch into as strong as it can be, because I'm so excited about what's coming for us. 424 00:33:00,270 --> 00:33:00,660 And I wish. 425 00:33:01,620 --> 00:33:05,280 Tell you more about that, but I can't, but yeah, Dead Friends is going to be fun. 426 00:33:05,580 --> 00:33:09,310 We're designing it in a way where it allows you to be part of Deadfellaz. 427 00:33:09,360 --> 00:33:10,440 Just as much as anyone else. 428 00:33:10,440 --> 00:33:15,030 It's a they're PFP ready, and there's going to be lots of utility with them. 429 00:33:15,090 --> 00:33:15,980 You're going to be able to get. 430 00:33:17,045 --> 00:33:23,465 It's decentralized and into all of the verified things that we do and yeah, it's going to be fun. 431 00:33:23,495 --> 00:33:25,955 And I also just really love the designs. 432 00:33:25,955 --> 00:33:31,925 It just gets me so, um, to be able to release more Deadfellaz art into the world. 433 00:33:32,795 --> 00:33:35,705 Tiffany: So that type of storytelling and creative ideas. 434 00:33:35,705 --> 00:33:44,615 Is it still you in psych, mostly working on it, or do you have other folks who are helping brainstorm and work with you guys on the, all of the ideas? 435 00:33:45,315 --> 00:33:52,215 Betty: The ideas come from us because it's how we build the collection, but we could, I mean, the nature of how we've grown is we've had to bring on a big team. 436 00:33:52,695 --> 00:33:55,335 So we have lots of people working with us. 437 00:33:55,335 --> 00:34:03,885 Now, primarily on this storytelling, we have our narrative designer, India who has worked on many amazing things in her career. 438 00:34:04,395 --> 00:34:05,565 She's fantastic. 439 00:34:05,565 --> 00:34:10,845 She's working closely with Leanna comic artist and Psych and where. 440 00:34:11,855 --> 00:34:27,545 Throwing ideas around and building this world together to says there's a lot coming that requires that to be completely fleshed out so that, you know, we've always had the general story, but getting into the nitty gritty and character design and, you know, social issues. 441 00:34:27,545 --> 00:34:36,245 And there's so many cool things that you can put into these stories that further, the way that we relate to the TFPs on a more personal level. 442 00:34:36,245 --> 00:34:37,985 I think it's very fun. 443 00:34:38,554 --> 00:34:39,574 Tiffany: How big is the team? 444 00:34:41,095 --> 00:34:44,095 Betty: Oh, gosh, it was 24 last week. 445 00:34:44,095 --> 00:34:45,565 It's 26 this week. 446 00:34:46,135 --> 00:34:46,885 It grows quickly. 447 00:34:47,335 --> 00:34:47,875 Yeah. 448 00:34:48,565 --> 00:34:48,895 Yeah. 449 00:34:48,895 --> 00:34:53,275 We have 3d artists, copywriters, project managers, narrative designers. 450 00:34:53,275 --> 00:34:57,775 We have decentralized developers and yeah, there's a lot of people. 451 00:34:58,285 --> 00:34:59,275 Tiffany: Are they all full-time? 452 00:34:59,935 --> 00:35:07,735 Betty: Um, no, everyone's on their own different path because we have different needs from different people, but it's. 453 00:35:08,715 --> 00:35:11,085 Obviously as well, there's so many people that are anonymous. 454 00:35:11,085 --> 00:35:20,625 That's another thing that you navigate, you know, people buying into projects that with anonymous founders, and then we have all these anonymous people that work for us, but there's such a level of trust there. 455 00:35:20,955 --> 00:35:29,115 You know, I may never see some of our mods, but I've worked closely with them since the start of our project and, and trust them very much. 456 00:35:29,565 --> 00:35:34,905 It's a strange thing to try and explain to people that working in traditional industry, isn't it, but it works. 457 00:35:35,655 --> 00:35:43,245 Tiffany: I mean, even in web three, like it's still pretty near to be hiring and working with anonymous people. 458 00:35:43,275 --> 00:35:51,405 So I'm so curious about this from logistics to like working with them, just the whole nine yards. 459 00:35:51,435 --> 00:35:54,735 Alexis: It's like the boring parts of like work life. 460 00:35:55,125 --> 00:35:58,005 It's just, you just get used to people having zoom with the camera off? 461 00:35:59,145 --> 00:36:00,825 Tiffany: Like, you're just communicating on Discord? 462 00:36:01,245 --> 00:36:05,535 Betty: And yeah, we talk to them without knowing their identity. 463 00:36:06,285 --> 00:36:08,385 Tiffany: It's just a wallet address and you just pay them? 464 00:36:09,345 --> 00:36:10,605 Like, I have a lot of questions. 465 00:36:11,445 --> 00:36:11,715 Betty: Yeah. 466 00:36:11,715 --> 00:36:24,765 Like the trust is there from the work that people have produced and the validation of their association with other people that, so like our, our decentral land team, we've never met them. 467 00:36:24,765 --> 00:36:25,425 We've never seen. 468 00:36:26,160 --> 00:36:31,530 But they work with decentral land and the things that they do are magic. 469 00:36:31,560 --> 00:36:34,530 Like they are just so incredible. 470 00:36:34,530 --> 00:36:37,860 The things that they, we can just ask them, you know, is this possible? 471 00:36:37,860 --> 00:36:40,410 And they say, oh yeah, why not? 472 00:36:40,470 --> 00:36:45,240 And then they go away for a week and come back and they've invented something that has never been done. 473 00:36:45,240 --> 00:36:49,740 So I don't think that identity is really that important in that instance. 474 00:36:49,770 --> 00:36:52,170 It's, I mean, it is for some people, so we have. 475 00:36:53,370 --> 00:36:56,760 Yeah, the mods that we have are all doxed to me. 476 00:36:57,390 --> 00:37:04,260 And we have, you know, there's certain things that we have to have like NDAs for certain levels of production and that sort of thing. 477 00:37:04,260 --> 00:37:13,170 But in terms of other parts, it's just being flexible and moving with the space, which means embracing anonymity to some degree. 478 00:37:13,170 --> 00:37:19,620 I think that's going to be a bit of a barrier for people coming in from web to and from traditional industry, especially the big brands. 479 00:37:20,010 --> 00:37:21,570 It might be something that they need to learn. 480 00:37:22,649 --> 00:37:26,279 Tiffany: How do you pay anonymous people? 481 00:37:26,850 --> 00:37:29,459 Betty: Yeah, just the same way that by an NFT. 482 00:37:29,459 --> 00:37:29,609 Yeah. 483 00:37:29,629 --> 00:37:31,700 You just with a wallet? 484 00:37:32,419 --> 00:37:34,189 Tiffany: No, no doxxing, no doxxing. 485 00:37:34,189 --> 00:37:34,689 Alexis 486 00:37:34,850 --> 00:37:36,769 Alexis: No but you have their info? 487 00:37:37,930 --> 00:37:39,020 Tiffany: No, I don't think she does. 488 00:37:39,680 --> 00:37:40,129 Betty: I do. 489 00:37:40,129 --> 00:37:46,129 I have most people at say about 70% of people and the rest. 490 00:37:46,189 --> 00:37:49,229 Uh, just, yeah, the names and wallets.. 491 00:37:50,340 --> 00:37:51,060 But we talked to them 492 00:37:52,030 --> 00:37:53,250 Tiffany: Usernames and wallet. 493 00:37:56,370 --> 00:37:58,680 Alexis: This is the future you living in the future. 494 00:37:59,780 --> 00:38:00,350 Betty: Yeah. 495 00:38:00,380 --> 00:38:12,440 Yeah, I do think, and I think that leaning into those web three quirks, a part of what's going to bring longevity for our projects because we really trust in the world that we're building in. 496 00:38:12,440 --> 00:38:17,930 We're not, you know, in here building a web to brand and slapping a web three label on it. 497 00:38:17,930 --> 00:38:20,790 Like we intrinsically web three. 498 00:38:21,750 --> 00:38:23,160 And so that's just what we're doing. 499 00:38:23,820 --> 00:38:24,210 Yeah. 500 00:38:25,300 --> 00:38:30,759 Tiffany: Where do you imagine Deadfellaz to be in five years time? 501 00:38:30,759 --> 00:38:35,370 Like, what does success look like for you in five years for Deadfellaz? 502 00:38:36,100 --> 00:38:43,210 Betty: I want the original hold is the own, the original collections to be empowered and to have had their lives changed. 503 00:38:43,270 --> 00:38:46,680 I want dead fellows to be a household name. 504 00:38:47,609 --> 00:39:04,020 I want it to have cemented itself in pop culture and, and that social consciousness, I want it to just be there and it will be, I know it will be, I trust in my own abilities, not in a way that's like, I'm so good. 505 00:39:04,020 --> 00:39:04,620 I'm so good. 506 00:39:04,650 --> 00:39:08,670 But I just, I know that I'm good at my job and I know that Sykes good at his job. 507 00:39:08,700 --> 00:39:14,670 And I know that our team is amazing and I know that our projects is its own thing. 508 00:39:14,730 --> 00:39:18,180 You know, we've cornered a niche in a new world. 509 00:39:20,125 --> 00:39:23,485 Hasn't been cornered apart from us. 510 00:39:23,545 --> 00:39:33,115 And I think that our attitude towards collaboration and bringing the community up with us, I just I've, I've really, really fun. 511 00:39:33,145 --> 00:39:34,555 Visions of what's to come in the future. 512 00:39:35,384 --> 00:39:36,884 Because what's happened already. 513 00:39:36,884 --> 00:39:39,345 And just a few weeks is honestly mind blowing. 514 00:39:39,345 --> 00:39:41,745 Sometimes I wake up and I'm like, how am I dreaming? 515 00:39:42,345 --> 00:39:43,275 What's going on? 516 00:39:43,305 --> 00:39:53,174 You know, I check my Twitter, DMS and emails, and it's just, it's craziness to me, what's going on, but it's real life it's happening. 517 00:39:53,205 --> 00:40:01,174 So yeah, just along for the ride and I'm going to keep pushing as hard as I can cause I think that really special things will happen if we do. 518 00:40:02,115 --> 00:40:02,384 I love 519 00:40:02,400 --> 00:40:03,000 Tiffany: that answer. 520 00:40:03,330 --> 00:40:09,450 And I'm very excited to see the future of dead fellows and all of the amazing things you guys are rolling out. 521 00:40:11,080 --> 00:40:12,240 Betty: Thank you very much. 522 00:40:12,660 --> 00:40:13,860 Tiffany: Last question. 523 00:40:14,040 --> 00:40:19,470 Before we wrap this up, if you're stranded on an island, which NFT would you bring? 524 00:40:19,920 --> 00:40:22,500 It can be your collection or any NFT in the world. 525 00:40:22,890 --> 00:40:23,550 I have a feeling. 526 00:40:23,550 --> 00:40:27,090 I know what the answer is going to be, but let's hear it. 527 00:40:28,259 --> 00:40:30,900 Betty: Do you really, I love to know what you think. 528 00:40:30,930 --> 00:40:32,279 Let me have a little think. 529 00:40:34,620 --> 00:40:36,540 I'm so interested as well. 530 00:40:37,845 --> 00:40:38,415 Just let me- 531 00:40:38,415 --> 00:40:44,145 Tiffany: Just like, I presume with her love of her off her PFP, that it would be her current PFP. 532 00:40:44,205 --> 00:40:44,355 Betty: Yeah. 533 00:40:44,365 --> 00:40:45,404 But that's me though. 534 00:40:45,674 --> 00:40:47,894 That's the thing, that's the thing. 535 00:40:49,024 --> 00:40:51,674 Tiffany: You want to bring you to your island? 536 00:40:52,125 --> 00:40:53,595 Betty: Well, babes I am me. 537 00:40:55,185 --> 00:40:56,745 So it would be like, I'd have to create. 538 00:40:57,855 --> 00:41:00,464 Yeah, I'd have to create like a, um, so I'm already there. 539 00:41:00,464 --> 00:41:01,734 That's a given Betty's there. 540 00:41:02,305 --> 00:41:06,225 I would have to create like a team then with someone else. 541 00:41:07,215 --> 00:41:09,245 I think, I think I would bring Psych. 542 00:41:14,295 --> 00:41:17,775 Alexis: Not everyone would say that about their partners, 543 00:41:17,775 --> 00:41:23,835 Betty: So, yeah, but I just think, no, we make a good team. 544 00:41:23,865 --> 00:41:25,035 We make a good team. 545 00:41:25,095 --> 00:41:28,365 It would be cool to be stranded on an island with, with him. 546 00:41:29,549 --> 00:41:30,569 And his BFB. 547 00:41:30,839 --> 00:41:35,290 Although I did consider for a while that my Cool Cat, just because she's cute. 548 00:41:37,750 --> 00:41:42,180 I love my coat too. 549 00:41:43,319 --> 00:41:45,250 I was actually just looking at Cool Cats before. 550 00:41:47,370 --> 00:41:48,000 Tiffany: Me too. 551 00:41:49,759 --> 00:41:50,984 Need more cool cats. 552 00:41:51,044 --> 00:41:52,575 Alexis: Always a good time to get a Cool Cat. 553 00:41:52,935 --> 00:41:53,384 Betty: It is. 554 00:41:53,745 --> 00:41:54,884 Is it is. 555 00:41:54,915 --> 00:41:57,375 I was like, what can I sell to buy more Cool Cats? 556 00:41:57,375 --> 00:41:58,125 But it's hard. 557 00:41:58,154 --> 00:41:59,055 I can't let go. 558 00:41:59,115 --> 00:41:59,955 I'm terrible. 559 00:42:00,194 --> 00:42:02,325 People are like, can you give me tips on trading? 560 00:42:02,325 --> 00:42:04,455 I'm like, no, I never sell anything. 561 00:42:04,455 --> 00:42:10,444 I just, I'm just this like crazy old lady diamond hands. 562 00:42:11,714 --> 00:42:15,000 Sitting on my NFTs. 563 00:42:15,000 --> 00:42:16,830 Like now I'll never sell 564 00:42:20,310 --> 00:42:23,040 Tiffany: Same, same makes the three of us. 565 00:42:23,130 --> 00:42:23,550 Betty: Yeah. 566 00:42:23,610 --> 00:42:24,120 Perfect. 567 00:42:24,120 --> 00:42:24,540 Love it. 568 00:42:24,720 --> 00:42:25,500 We should make a band. 569 00:42:25,890 --> 00:42:28,170 Tiffany: Well, thank you so much for the time today, Betty. 570 00:42:28,170 --> 00:42:30,600 This was a lot of fun and I loved hearing about your story. 571 00:42:31,260 --> 00:42:31,890 Betty: Thank you. 572 00:42:31,920 --> 00:42:32,220 Yeah. 573 00:42:32,250 --> 00:42:32,640 Thank you. 574 00:42:32,640 --> 00:42:33,420 It's been a pleasure. 575 00:42:34,320 --> 00:42:35,280 Thanks for having me.