With the club football season almost over, the sports betting industry turns its attention towards the 2024 European Championships. So, we thought we should give our lead sponsors a call, and welcome two of Optimove's brightest to iGaming Daily for a chat about football's big summer in Germany.
Insider Sport Editor Ted Orme-Claye takes the reins, as he welcomes Jonathan Inbar (Director of Strategic Services) and Jon Collins (Strategic Services Team Leader) to discuss what operators can do to reactivate and retain customers during the tournament.
Jon & Jonathan talk about enhanced customer targeting, how operators can encourage behaviour to raise the value of their players, tailoring offers to past behaviour, why players are more likely to bet on their own country, reactivating players from previous tournaments, and what operators can learn from the 2022 World Cup.
Host: Ted Orme-Claye
Guest: Jon Collins, Jonathan Imbar
Producer: Anaya McDonald
Editor: Anaya McDonald
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