11: Kyle Petersen, VP of Sales at Gusto – "Be a solution to a problem worth solving"

My guest today is Kyle Petersen, VP of Sales at Gusto, an all-in-one, cloud-based solution that helps over 100,000 small businesses (including Subscription Coach), onboard, pay, and insure their teams. Kyle is a husband, father, a veteran of the United States Navy, and a sales leader who is passionate about creating a culture that allows individuals to do the best work of their lives through a foundation of trust, integrity, authentic communication, and impeccable commitments.

Connect with Kyle on LinkedIn and on Gusto.

Kyle's recommended resources:

• SalesHacker Podcast
• The Sales Leadership Podcast
• The Brutal Truth About Sales & Selling Podcast
• How I Built This podcast & (Amanda's note) if you have kids, Guy Roz also co-hosts Wow in the World ;)
• The Five Dysfunctions of a Team
• Conscious Business
• Radical Candor
• Blueprints for a SaaS Sales Organization
• Gusto's COVID-19 Small Business Resource Hub

Connect with Amanda Northcutt:
SubscriptionCoach.com
LinkedIn
Twitter
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What is Sales in the Subscription Economy?

We're all feeling the effects of the global pandemic – this is uncharted territory for all of us. Sales in the Subscription Economy is a podcast by revenue leaders for revenue leaders competing in the subscription economy trying to not just survive this crisis, but emerge from it even better.

In each interview in Season 1, I ask revenue leaders across multiple industries the same 12 questions and have uncovered some incredible advice as well as hard truths about building and scaling teams that sell recurring revenue products and services.

If you want in on that, listen up – the experts I'm interviewing share boatloads of sage wisdom that you can start implementing with your teams today.

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I'm Amanda Northcutt and I help SMB founders of SaaS, subscription, and online membership businesses get their recurring revenue machines running at full strength through coaching, consulting, recruiting, and as a fractional executive.