OFFBounds Retail

Kicks is the largest beauty retailer in the Nordics. They achieved this title by investing in community-building and expertise as their competitive advantage and today, Kicks Beauty Talks has 140K members which is more than their Instagram following. In this interview, Carola Lundell, the EVP of Kicks Group sits with Paula Macaggi and talks about loyalty and their membership program Kicks Club as well as live shopping, fostering innovation, and incorporating AI in their business.Visit Kicks WebsiteMake sure you don't miss any episode!Follow us on LinkedIn or InstagramSubscribe on YouTube, Spotify, Apple Podcasts

Show Notes

Kicks is the largest beauty retailer in the Nordics. They achieved this title by investing in community-building and expertise as their competitive advantage and today, Kicks Beauty Talks has 140K members which is more than their Instagram following.

In this interview, Carola Lundell, the EVP of Kicks Group sits with Paula Macaggi and talks about loyalty and their membership program Kicks Club as well as live shopping, fostering innovation, and incorporating AI in their business.

Visit Kicks Website
Make sure you don't miss any episode!

Follow us on LinkedIn or Instagram
Subscribe on YouTube, Spotify, Apple Podcasts

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Sponsored by VTEX

Creators and Guests

Host
Paula Macaggi
Informing Commerce Leaders | Founder of OFFBounds - #1 Podcast for Commerce Leaders | Speaker | Reta Awards Judge | Top Retail Expert 2024

What is OFFBounds Retail?

OFFBounds is a podcast where commerce executives share their perspectives, successes, and lessons learned in their careers to inspire other global leaders in their journey and decision-making.

Every week, the host Paula Macaggi meets industry leaders to discuss business strategies, careers, and leadership in one-on-one conversations challenging the limits of borders and boundaries.

Paula unveils the person behind the leader and brings to her audience of commerce executives experiences to relate, motivate, and reflect on decisions that are shaping commerce.

OFFBounds is the first podcast recorded in person with audio and video featuring executives in commerce from around the world.