OFFBounds Retail

Kicks is the largest beauty retailer in the Nordics. They achieved this title by investing in community-building and expertise as their competitive advantage and today, Kicks Beauty Talks has 140K members which is more than their Instagram following. In this interview, Carola Lundell, the EVP of Kicks Group sits with Paula Macaggi and talks about loyalty and their membership program Kicks Club as well as live shopping, fostering innovation, and incorporating AI in their business.Visit Kicks WebsiteMake sure you don't miss any episode!Follow us on LinkedIn or InstagramSubscribe on YouTube, Spotify, Apple Podcasts

Show Notes

Kicks is the largest beauty retailer in the Nordics. They achieved this title by investing in community-building and expertise as their competitive advantage and today, Kicks Beauty Talks has 140K members which is more than their Instagram following.

In this interview, Carola Lundell, the EVP of Kicks Group sits with Paula Macaggi and talks about loyalty and their membership program Kicks Club as well as live shopping, fostering innovation, and incorporating AI in their business.

Visit Kicks Website
Make sure you don't miss any episode!

Follow us on LinkedIn or Instagram
Subscribe on YouTube, Spotify, Apple Podcasts

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Sponsored by VTEX

Creators and Guests

Host
Paula Macaggi
Informing Commerce Leaders | Founder of OFFBounds - #1 Podcast for Commerce Leaders | Speaker | Reta Awards Judge | Top Retail Expert 2024

What is OFFBounds Retail?

OFFBounds is where the world’s retail and commerce leaders go beyond headlines to talk about the decisions, strategies, and ideas shaping the future of the industry.

Every week, Paula Macaggi sits down in person with executives from leading brands, retailers, and technology companies for candid conversations about leadership, innovation, growth, and the realities behind building modern commerce businesses.

More than a traditional interview show, OFFBounds explores the human side of leadership: the risks taken, the lessons learned, the moments of reinvention, and the perspectives that rarely make it into press releases or conference stages.

Recorded in person with premium audio and video production, OFFBounds brings global commerce executives together in conversations designed to inform, challenge, and inspire the next generation of industry leaders.