In today episode, host Joseph Mireault shares his unconventional journey into the optical retail business during the 2007 recession, despite having no prior experience in retail or optometry. Joseph discusses his 16-year journey in the optical industry and nearly 35 years in various other business ventures that prepared him for owning and operating profitable optical stores. The podcast aims to provide eye care professionals (ECPs) with actionable insights on improving their businesses' revenue, focusing on time, team, money, and strategy. Joseph emphasizes the importance of understanding one's 'why' for business, inspired by Simon Sinek's philosophy, aiming to motivate retail optical owners towards real wealth and more discretionary time. The episode touches on Joseph's background, his decision to buy an optical store, and how his varied experiences contributed to his success in the optical retail. Joseph Mireault outlines the initial challenges he faced, including stiff competition, and highlights the importance of a well-thought-out marketing strategy and customer-centric approach to overcoming these obstacles. Future episodes are teased to cover topics such as organic revenue growth, marketing opportunities, staff autonomy, and overcoming commoditization in the optical industry. The podcast promises to be a source of inspiration and practical advice for optical store owners looking to grow their businesses.
00:00 Welcome to the Optical Owner's Odyssey
02:54 The Journey Begins: From Diverse Ventures to Optical Retail
04:54 Discovering the Optical Business Opportunity
10:10 Facing the Competition: A Newcomer's Strategy
14:46 Looking Ahead: What's Next for Optical Retail Owners
REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS!
The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time.
For More information Please click the link below 👇
https://www.revenuerx-opticalretailwins.com/
What is Revenue RX, Optical Retail Wins?
REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS!
The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time.
Discover how an entrepreneur owned and ran 2 successful optical stores for 16 years and worked only 2 days a week! Understand the difference of working ON the business as opposed to IN the business. Be enlightened knowing that Trust is your biggest expense. Follow me every second week in this 'Revenue RX, Optical Retail Wins' podcast and find new ways to think about your Optical Retail business and take action and be the entrepreneur you always wanted to be.