Marketing Agency Power Hour

Take your agency positioning, operational culture, and client advisory strategies to the next level with game-changing insights on navigating early-stage growth, leveraging AI for custom client insights, and competing with legacy holding companies. It’s time to move past complex agency structures and start offering senior-level, high-touch advisory built around solving your clients' most critical challenges. Who better to guide you through this transition than KRG Advisors Founder & Managing Partner, former Edelman Sustainability practice builder, and former political finance director, Chris Deri?

You will learn why senior counselors are leaving massive holding companies to build agile, high-value firms, how to deliberately design agency culture when going from zero to one, and how KRG Advisors built a proprietary "agentic stack" to generate rapid stakeholder intelligence. Get motivated to refine your firm's value proposition, integrate AI into everyday workflows without over-promising, and align your talent around client success!

Takeaways:

  • The Core Agency Strategy: Agency success always comes down to identifying the client's single biggest problem and playing a meaningful role in solving it.
  • Building Deliberate Culture: Going from zero to one requires intentional effort to establish operational norms, clear expectations, and team alignment rather than assuming culture will happen organically.
  • Agility Over Scale: Smaller, specialized agencies hold a massive competitive advantage over legacy holding companies because they can integrate AI tools and deploy senior counselors without matrixed bureaucracy.
  • Proprietary AI Agentic Stacks: Combining senior partner experience with trained AI agents enables firms to synthesize market data and scenario planning at unprecedented speeds.
  • The Equalizer of Technology: Modern agency tech enables 25-person firms to deliver the same strategic depth and employee experience that previously required a 500-person organization.

Connect with Chris:

Ways to Tune In:

Creators and Guests

Host
Cal Wilder

What is Marketing Agency Power Hour?

This is the Marketing Agency Power Hour! Join host, Cal Wilder, each week, as he powers through discussions on business challenges, success stories, and game-changing strategies. This show is sponsored by SmartBooks, provider of bookkeeping and accounting for marketing agencies.