What does it take to build a successful plastic surgery practice that stands the test of time?
On this episode of The Digital Handshake Podcast, host Scott Jorgensen sits down with La Jolla plastic surgeon Dr. Scott Miller to talk about nearly 30 years in aesthetic surgery, the evolution of his practice, and the lessons he’s learned along the way.
Dr. Miller shares his perspective on staying authentic as a surgeon, navigating new technologies and trends, creating natural-looking results, and building a brand that reflects who you truly are. He also discusses his book, Authentic Beauty, and why patient education, consistency, and long-term trust matter more than chasing short-term attention.
The conversation also dives into how social media has changed plastic surgery marketing, the balance between educating and promoting, and why Dr. Miller believes that while the medium may change, the message shouldn’t.
Website:
https://www.millercosmeticsurgery.com/?utm_source=google&utm_medium=organic&utm_campaign=gbpLinkedIn: Scott R. Miller, MD, FACS