Paris Talks Marketing

Jessie Lizak is the CMO at BDEX, the first-ever Data Exchange Platform (DXP). BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents. It helps them reach the right people at the right time.

Jessie has mastered generating revenue, growing audiences, and connecting people. That's what she has been doing for the last 10+ years. Her secret to it? It's all about data-driven marketing and sales.

Jessie has senior management executive and c-suite experience. She's built a solid track record of providing leadership and direction to drive revenue for technology companies.

Some of her other great projects include co-hosting the Deconstructing Data Podcast. She is also the founder of Click-Cause, which aims to inspire ethical marketing, and of Reveting, a full-service dark social agency.

Listen to the episode with Jessie to find out why first-party data will replace third-party data and how to embrace it.

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Show Notes

Here are some of the key topics that Jessie and Paris discussed in this episode:

• The approach of BDEX for cleaner and more privacy-compliant data
• Transitioning past third-party data to marketing with quality first-party data
• Ethical marketing and why it's profitable to do what's right in business
• Leveraging Dark Social
• Balancing personal branding and company branding

Guest:
LinkedIn
BDEX

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.