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CTRL-ALT-TALK

Nilay talks with Cadillac CMO Melissa Grady about how advertising has been reinvented by technology.

Show Notes

Advertising is a huge part of the economy and something we all experience every day through various mediums. In this episode, Nilay talks with Cadillac CMO Melissa Grady about how advertising has been reinvented by technology — from data-driven insights to new social media platforms to the role of influencers in marketing. They also unpack how modern advertising works and where it's headed in the future.

What is CTRL-ALT-TALK?

CTRL-ALT-TALK; is a new show from ThinkAuthority about big ideas — and other problems. ThinkAuthority editor talks to a diverse cast of innovators and policymakers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night, and what it all means for our shared future.