Legends of Scale

Today we talk with Stefanie Beach, founder of The Marketeer Group.

Show Notes

Today we talk with Stefanie Beach, founder of The Marketeer Group.

Find Stefanie here:
www.themarketeergroup.com
https://open.spotify.com/show/2ciqhrDOYoow1OIKswNVXk
https://www.youtube.com/@TheDigitalMarketeerPodcast

💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/
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0:00 Meet Stefanie Beach
0:30 Laid Off After 12 Years in Paid Media
3:00 The Two "Aha" Stages of Hiring (Help → Systems)
6:00 Why Stefanie Won't Hire Junior People
9:00 The Senior Hire Who Ghosted Her Client
12:00 "If You Don't Trust, You're Siphoning Your Own Growth"
15:00 Building a 7-Fig Agency Through 9 Surgeries
20:00 AI vs Humans — The 2026 Hottest Take
25:00 The Marketeer Group + What's Next
29:00 Find Stefanie + The Marketeer Group

What is Legends of Scale?

In this show 7 - 8 figure founders share the truth of how they scaled their business. The business model. What they tried (and didn't work). And the scaling tricks they use to grow: SOPs? Hiring? AI?

We're joined by digital service business owners: agencies, coaches, and consultancies.