In the spring of 2019, Danny Caine, the owner of the Raven Book Store in Lawrence, Kansas, overheard a customer saying she could buy a new hardcover online for $15. Danny took to Twitter to explain the economics of independent bookstores and the thread went viral, putting the 32-year-old small business in the national spotlight. Danny comes on Rework to talk about why his activism and outspoken stance against Amazon haven't just felt right, but been good for business too.

Show Notes

She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement by Jodi Kantor and Megan Twohey ( - 00:40

Playing at the World: A History of Simulating Wars, People and Fantastic Adventures, from Chess to Role-Playing Games by Jon Peterson ( - 1:14

"Independent Women," our previous podcast's episode about Women & Children First bookstore - 1:31

"Heal the Internet," our episode where David Heinemeier Hansson endorsed IndieBound - 2:00

Danny Caine's website - 2:37

The Raven Book Store's website | Twitter | Instagram - 2:40

The Raven's viral Twitter thread from April 2019 - 6:46

"Amazon will pay $0 in taxes on $11,200,000,000 in profit for 2018" (Yahoo Finance) - 10:10

Books Are Magic - 11:00

Caitlin Doughty - 13:17

"Margaret Atwood's Handmaid's Tale sequel escapes from tight secrecy" (The Guardian) - 14:46

The Raven's Twitter thread about the embargo on The Testaments - 16:36

The huge demand for Michelle Obama's memoir affected printing capacity for Basecamp cofounders Jason Fried and David Heinemeier Hansson's book, which came out in the fall 2018. We covered those issues in this episode - 19:19

Salt, Fat, Acid, Heat by Samin Nosrat - 19:28

The Raven's Twitter thread on bestsellers - 20:23

Quoth the Raven newsletter - 20:30

Paradise Cafe Cookbook by Missy McCoy - 21:24

El Dorado Freddy's, Danny Caine's forthcoming book of poetry - 23:38

The Nickel Boys by Colson Whitehead - 24:38

Ducks, Newburyport by Lucy Ellmann - 25:18

The Instructions by Adam Levin - 26:33

Wailin's husband read William Gass' The Tunnel so you don't have to - 28:22

What is Rework?

A podcast by 37signals about the better way to work and run your business. In Season 2, we're going through Rework (the book) chapter by chapter and talking with authors, Jason Fried and David Heinemeier Hansson, about what's changed in the world of business over the last eleven years since the book was published.