Renowned author, speaker, marketing genius and unforgettable living legend, Drayton Bird, entertains us with his inspiring career story in this can’t-miss, jovial episode. Never stop asking for what you want, never stop pursuing it, and never stop making it!
Show Notes
Drayton Bird is the founder of Drayton Bird Associates, a London-based consultant group that focuses on direct marketing. Despite dropping out of university and having no formal training in marketing and advertising, he is considered by many to be the most influential pioneer of direct marketing in the world.
In this episode of Making It, Drayton takes us on a decades-long journey of determination and motivation that will ignite both laughter and admiration. His story is an inspiring example of the power of perseverance and never being afraid to ask for what you want.
“After I went broke, I went through what was the most painful but also the most valuable experience of my life.”
“You have to have a sense of proportion…understand what matters and what doesn’t matter.”
– Drayton Bird
Drayton Bird is a British marketing expert and public speaker. He has worked with advertising agencies including Y & R, JWT, FCB and Leo Burnett and was a founding member of the Superbrands Council. Starting as a journalist, he became a copywriter, and after becoming creative director of a London advertising agency, he quit to go into business on his own.
With two partners he set up what became Britain’s largest direct marketing agency, which he later sold to Ogilvy and Mather, where he became vice chairman and worldwide creative director of what is now OgilvyOne.
His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has written 4 other marketing books, including How to Write a Sales Letter That Sells, now in its 3rd edition, and well over 1,000 columns for publications around the world. In 2007 he founded the European Academy of Direct and Interactive Marketing.
Drayton is a Fellow of the Royal Society of Arts, was one of the first eight honorary fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India.
He has been given lifetime achievement awards by the Caples Organisation in New York and Early To Rise in Florida.
Guest – Drayton Bird Associate producer – Danny Bermant Producer – Cynthia Lamb Executive producer – Danny Iny Assembled by – Geoff Govertsen Audio Post Supervisor: Evan Miles, Christopher Martin Audio Post Production by Post Office Sound Music soundscape: Chad Michael Snavely
Episode transcript: Never Surrender (Drayton Bird). Coming soon.
~~~~~
Creators & Guests
Producer
Cynthia Lamb
Guest
Drayton Bird
What is Making It: How to Be a Successful Online Entrepreneur?
For most aspiring online entrepreneurs, “making it” means achieving success in your business. But what exactly is business success anyway? And how do outwardly successful online entrepreneurs define "making it"? Here at Mirasee FM, we wanted to find out, so we asked a group of diverse online business owners what success means to them. Their answers and insights surprised, moved, and inspired us. In this podcast, accomplished online entrepreneurs discuss what making it means to them, provide tips for online business success, and share important lessons on business and life that they have learned along the way.