High Voltage Business Builders Podcast

Amazon mixed creator clicks into your Sponsored Products reports, hiding the true cost of your ad spend.

Show Notes

Amazon mixed creator storefront clicks into your standard Sponsored Products reports. You can no longer easily separate creator-driven traffic from standard ad clicks. This change hides the true cost of your Amazon Ads spend and skews your margin analysis. For years, Amazon kept creator placements in a separate bucket under off-Amazon settings. Now, those clicks sit right next to your standard ads. If you are running Amazon Ads for a premium kitchen tool brand with strong images and solid reviews, you need to know which clicks came from a creator and which came from a standard search. This episode covers how to find the Creator Report under Participating creators in your Amazon Ads account. It shows you how to check the deny list page to see which creators earned CPC in your account. It explains why this mix matters for your margin when you cannot easily tell the source of your traffic. You will learn how to identify creator-driven clicks in your Amazon Sponsored Products report. You will find the specific location of the Creator Report in your account settings. You will understand how to adjust your strategy when creator traffic mixes with standard ad data. Listen to The High Voltage Business Builders Podcast to keep your Amazon Ads spend aligned with your actual margin. Open your Amazon Ads account today and find the deny list page. Look for the Creator Report under Participating creators. See which creators earned CPC in your account. That is the first move. The Daily Amazon Seller puts the three tips in your email, plus a free Alexa Gap Audit. Go to voltagedm.com/amazonsellernewsletter. We run more than twenty-five brands of our own. Do something imperfectly and something perfect will happen along the way. Until tomorrow, stay high voltage. Want today's Voltage 3 written out? The Daily Amazon Seller puts the three tips in your email, plus a free Alexa Gap Audit, at voltagedm.com/amazonsellernewsletter: https://voltagedm.com/amazonsellernewsletter?utm_source=rss&utm_medium=show_notes&utm_campaign=ep441

What is High Voltage Business Builders Podcast?

The Top 2.5% Global Show, High Voltage Business Builders Podcast, features weekly interviews with successful entrepreneurs building and scaling e-commerce businesses, Amazon FBA brands, real estate portfolios, and online businesses beyond Wall Street.

Hosted by Neil Twa since 2021, the podcast delivers proven strategies for digital marketing, product launches, brand building, and business automation. Grounded in the 5 F’s, faith, family, friends, freedom, + fun, this podcast equips entrepreneurs with practical blueprints to build wealth and long-term independence on their own terms.