Jon Buret on Paying Strangers to Stop Eating Fast Food, Going Viral, and Building a Personal Brand

Jon Buret (@thewellroundedhuman) walks up to strangers outside McDonald’s in New York City and offers to pay for a healthier meal instead. In about a year, that idea has taken him from personal trainer to one of the city’s fastest-rising wellness creators. Now he’s taking it to schools.

In this episode of the Strong New York Podcast, Kenny sits down with Jon to talk about what it takes to build something real online, and what happens when people try to copy it.

In this episode:

- Why Jon got sick of food reviewing and the idea that changed everything
- Copycats, spoof videos, and protecting your ideas
- Why street approaches in NYC are one of the hardest jobs in content
- What working for yourself really looks like
- Feeding entire schools, expanding to other cities, and his stake in Menufit
- Jon’s Mount Rushmore of books and NYC restaurants, plus a burger debate

Connect with Jon Buret
Instagram: @thewellroundedhuman

Connect with Kenny and Strong New York: 
Instagram: @kennysantucci
Instagram: @strongnewyork

Follow the Strong New York Podcast: 
Instagram: @strongnewyorkpod

Chapters: 
00:00 Trailer
01:00 Jon Buret on Copycats and Content Creation
07:04 From Personal Trainer to Food Creator
07:59 Why He Stopped Reviewing Restaurants
09:21 The Reality of Being a Full-Time Content Creator
14:06 Treating Content Like a Career, Not a Hobby
17:02 The McDonald’s Video That Changed His Direction
18:25 Talking to Strangers and Overcoming Rejection
21:04 Feeding Schools and Growing the Business
25:46 How Family Values Shaped His Career
29:33 The Best Advice Jon Received at 19
31:19 Books for Creativity, Consistency and Personal Growth
34:03 Manifestation and Positive Thinking
35:58 Jon and Kenny’s Favorite NYC Restaurants

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This episode is sponsored by:
🔥 Celsius — the energy drink that fuels every Strong New York workout. Follow @celsiusofficial on Instagram for all the new flavors.
🩸 Marek Health — optimize your hormones, recovery, and performance at marekhealth.com. Use code KENNY for 10% off Diagnostics, Supplements, and Guided Optimization.
🤝 Founders Club — a trusted circle of 2,500+ builders across North America who share resources, open doors, and raise the bar for entrepreneurship. Learn more at FoundersClubOfficial.com.

#thewellroundedhuman #jonburet #strongnewyork

What is The Strong New York Podcast?

Being STRONG is more than just how much weight you can lift.

The Strong New York Podcast is dedicated to inspiring you to become your strongest self- in the gym, in business, in relationships and in life.

Join Kenny as he sits down with his strong as fuck buddies and shoots the shit on what it takes to be strong willed, strong minded and physically strong. Season one features everyone from entrepreneurs and local business owners to doctors and industry leaders in the fitness and wellness space.

With over a decade of experience, Kenny Santucci has made himself known as one of New York City’s top trainers and a thought leader in the health and wellness industry. After transforming his life at 15 years old through fitness, Kenny made it his mission to transform the lives of those around him.

Kenny has trained some of Hollywood’s biggest stars, including Jon Bon Jovi, Liev Schreiber, and Frank Ocean, and has been tapped as a fitness expert sharing his training approach with Men’s Health, Men’s Journal, Runner's World, SHAPE, Well+Good, among other publications.

Kenny is the creator of STRONG New York, NYC's only Health and Fitness Expo. Strong New York is an immersive day of workouts, wellness experiences, panel discussions, and inspiring conversations with the best in-class wellness professionals, industry leaders, and change makers who are sharing their expertise on today's hottest wellness trends and first-hand experiences on how to optimize your overall health and life.

You can find Kenny at The Strength Club, his private training and group strength training facility in the heart of Manhattan located on 28th and 5th Ave in New York City.