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On this episode of the Sales Transformation Podcast with Tara Horstmeyer, the founder at Happy Words, strategic advisor at Dooly, and a very passionate writer.
Tara brings on the energy and passion in this episode as she talks about how writing, taking your product, and thinking of it as your own makes all the difference in the world of sales. Juicy advice is also shared as to what tools you'd need to be better at writing especially for sales. All this and more, what are you waiting for? Listen now!
HIGHLIGHTS
00:36 How it all started for Tara and how she continues her sales journey
06:12 What resources Tara recommends to people who are struggling with writing in sales
08:23 How salespeople are caught up in finding that perfect template and why you shouldn't chase it
16:54 How writing is more than that, it's about communicating and conviction and what it brings to the table in sales
21:55 How to find out more and connect with Tara and her realm
QUOTES
04:33 "If you just dedicate yourself to getting a little better, to getting a little bit wiser, to knowing where to look. It doesn't even need to be inside of you per se, but knowing what tools to use, what hacks, what shortcuts, what secrets out there that you can implement that aren't like 'wow, I woke up to this great idea so now I'm a writer,' ... writing is just much about being savvy and about being smart as sales as being smart."
09:14 "Sales is creativity. So as much as we kind of want to hit on the repeatable process and we should within that, the more margin we give ourselves for creativity and the less we're trying to find that silver bullet. The more we're actually able to find the silver bullet."
14:42 "If you're not confident in what you do or what you sell, or what you're pitching, or whatever. How on Earth is someone else going to be?"
15:32 "If you just bridge that gap even in the meantime while you're learning, while you're doing that with passion, with confidence ... and believing in that goes so far to communicate. Not just what you're communicating, it's so much less about the what than what we tend to realize and it's so much more about the how and the connection point."
17:35 "Just go write the thing, script the thing, do the thing that you were meant to do. Stop looking into everybody else to do what only you can do, to say it only the way you can say it."
Learn more about Tara in the links below:
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Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.
Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.
With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.
So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!