The Scalpel of Truth with Leisa Krauss

Patient acquisition in 2026 isn't broken because patients have disappeared — it's broken because most clinics are still running a 2018 playbook in a market that has moved on. In this episode, Leisa Krauss breaks down exactly what's changed and what to do about it.

She introduces the 2026 Buyer Frame: the three lenses — experience, results, and value — through which today's more informed, more selective patient evaluates a clinic before she ever reaches out. From there, Leisa walks through the three acquisition channels that should be working together in every practice right now: business-to-business partnerships built on borrowed trust, advertising systems designed to convert rather than just attract, and a fully connected marketing ecosystem where operations and outreach function as one.

She also covers Ageless AI, a newly launched consultation and acquisition tool, and how it fits alongside RepeatMD as a retention platform — and why the clinics building these connected systems are pulling ahead.

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What is The Scalpel of Truth with Leisa Krauss?

Tired of the same old nonsense in the aesthetics industry? Craving unfiltered insights to take your practice to the next level? Look no further than The Scalpel of Truth Podcast, hosted by Leisa Krauss, The Bitch'n Beautician.

With three decades of experience, Leisa peels back the surface to reveal the truth behind medical aesthetics. Each episode dives deep into the hottest topics, delivered with precision and punch. From provocative Rant-a-roonies to practice growth strategies, The Scalpel of Truth is the must-listen podcast for the medical aesthetics industry. Leisa's no-nonsense approach and sharp insights will have you hooked from the start.

Fair warning: this podcast isn't for the easily offended! Leisa's truth bombs and reality checks are designed to give you the insights needed to succeed in this competitive industry. If you're ready to steer your practice to the forefront and unlock the secrets of success—and you bring your thick skin—The Scalpel of Truth is for you.

Subscribe now on your favorite podcast platform and never miss a beat in the world of medical aesthetics. With The Scalpel of Truth, you'll cut through the noise and reach new heights of success.

You’re on the sharp edge—welcome to The Scalpel of Truth.