Selling Trust | The Power of the Pattern Interrupt: Why Face-to-Face Connections Drive More Sales

The Power of a Pattern Interrupt in Sales (and Life) | Selling Trust Podcast

From Hawaii, Nathan Mark shares how changing environments helped his children naturally drop old bedtime habits like taking a bottle and moving from a crib to a big boy bed, illustrating the power of a “pattern interrupt.” He explains that disrupting routines creates space for new behaviors because change feels less strange when other things are already different. Nathan applies this concept to business, encouraging sellers to get out from behind email and in front of customers through in-person visits, lunches, games, or simple office drop-ins to build stronger relationships, loyalty, and more work. He suggests using AI to brainstorm creative pattern-interrupt ideas, emphasizes making work enjoyable, and invites viewers to comment with their own pattern interrupts and results.

What is Selling Trust ?

Welcome to Selling Trust, the podcast for sales reps who want to multiply commissions by building real relationships — without cold calls, chasing, or begging for deals.

Hosted by Nathan Mark — a sales leader with over $40M in enterprise sales — each episode reveals how high-performing reps leverage trust, connection, and relationship-driven events to fill their pipeline and close more deals.

Through weekly solo episodes and interviews with top sales pros, you’ll learn how to host powerful events, build a reputation that attracts warm leads, and create systems that scale trust — not pressure.

If you're tired of the grind and ready to sell in a way that feels good and works, this is your show.