Attributed - A podcast by Dreamdata

Let's be honest, there’s a lot of confusion surrounding brand awareness in B2B marketing.

If you're tired of the confusion, this one's for you.

Join Liam Moroney, CEO of Storybook, and our own Steffen Hedebrandt for a straight-talking session to finally set the record straight. They'll cut through the jargon to show you how a strong brand does more than just get your name out there.

This is your chance to stop "reverse-engineering" results and start building a brand that leads your category and wins over buyers long before they're ready to purchase.

You'll walk away knowing:
- The truth about what brand awareness is (and what it isn't).
- How to build a powerful case for a brand's direct impact on sales and growth.
- The danger of ignoring brand health in favor of easy-to-track metrics.
- Practical ways to measure what often feels immeasurable.
- The exact arguments you need to win investment for long-term brand plays.
- How to finally bridge the gap between your brand and performance marketing efforts.


Follow Liam Moroney on LinkedIn: https://www.linkedin.com/in/liammoroney/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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Creators and Guests

Host
Steffen Hedebrandt
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.
Guest
Liam Moroney
Brand Marketer | Storybook Marketing | MarTech contributor

What is Attributed - A podcast by Dreamdata?

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.