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Coming up,

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Jason said something earlier that really

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rings true to our vision. We don't want

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to be the biggest, we want to be the

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best. They look right across the table

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and there's like, what do you mean?

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Well, it not accept a bid. No, it'll

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accept a bid. Well, can you push the

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button and bid on stuff? Like, yeah, we

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just don't know like the way it looks. I

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don't care what it looks like. I want to

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do business with y'all. That's who I

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want to do business. We have a

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relationship with you guys. We wanted if

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it'll accept a bid and you can show a

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video on it, what are you worried about?

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And I'm sitting here and I've I've been

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trying to tell this guy this for the

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last 300 miles. I'm going to stand on

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God and I'm going to sit on God first.

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So So when I when I talk to my team a

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lot and and with Jason and myself and we

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we have a kingdom foundation is it's all

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founded on a godly vision and a

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god-fearing purpose. We had a lot of

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naysayers when we started doing this. We

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had people had a lot of people that said

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we wouldn't be successful. Um and and we

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still have a long ways to go and and for

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those out there, here we come.

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That's right around the corner on the

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live a ranch and livestock marketing we

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live at podcast. But first, a reminder.

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If it's time to sell your cattle,

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consign your cattle with liveag. Our

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summer auction schedule is on your

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screen and available at live-ag.com.

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Consign your cattle now and take

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advantage of Liveag's generations of

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experience in livestock marketing. Now,

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here's your hosts, Tid Cordova and Casey

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Mabberry.

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Welcome back to the We Live It podcast.

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Today, we're excited to have uh Tai

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Cordova once again. Uh and finally,

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we've gotten Jason Barber dragged on to

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here. Uh today, we're excited to talk

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about uh what's been going on with Live

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A. Uh this thing's been going on here

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for a while and we're pretty excited to

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hear what you guys have gotten going on.

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So, uh Jason, can you kind of give us an

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intro on uh on yourself and how the

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business has been going?

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Sure. Just you know about myself, I grew

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up at Channing, Texas on a registered

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Herford ranch that's been in my family

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since 1904. So, uh definitely grew up in

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the industry. Um as far as how the

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business is going, it's it's great. I

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think uh so far this year, we're already

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surpassed 140,000 head of commercial

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cattle marketed. Uh we've done close to

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100 purebred sales since we started the

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uh business and uh we just launched an

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equipment division here within the last

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couple months. But this market makes a

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little bit easier, but it's been great.

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It continues to expand. We continue to

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just get phone call after phone call and

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people that want to know more about Live

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A and want to do business with us.

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Yeah, it's pretty exciting to see the

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growth you guys gone and obviously there

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was uh some demand there and a need

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obviously there. So, how'd you recognize

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that need?

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Well, we didn't want to reinvent the

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wheel on everything. You know, clearly

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video auctions been around for a while.

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It's a great way to market cattle,

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eliminates uh some liability and some

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other issues. And you know, being able

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to sell cattle on contract for immediate

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and future delivery, and then transport

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them direct from the ranch has a lot of

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benefits to it. But when Tai and I were

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approached to come do this, you know, we

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didn't want to do just the exact same as

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everybody else. Wanted to be more

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versatile. That's where you're going to

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see the cell barns come into play with

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us, then the equipment division. But,

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you know, really it's it's an

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opportunity with great leadership and

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great resources to continue to serve

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agriculture. Yeah, it looks like you

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guys are probably doing something a

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little bit different for sure. Uh and

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obviously that's probably that way

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you're not getting back into the same uh

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competitive revolving, you know, I guess

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uh wheelhouse that everybody else is in

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and trying to just steal customer. It's

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actually uh grown quite a bit. Um no,

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it's been pretty exciting to watch you

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guys and it's been I mean it's been

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pretty impressive to watch just the

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growth there. You probably had a little

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bit of anxiety when you first got this

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going. So, uh, kind of go through some

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of those things whenever the stages, you

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know, uh, over the last year or so, how

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those how those emotions have been,

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you know, it's it's been good. I think

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anytime you've been somewhere for a long

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time, trying to step off and do

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something new and provide the leadership

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and the correct leadership, uh, makes

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you definitely second guess, hey, am I

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going to go off? Were you going to be

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successful? Uh, one thing that gave me a

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lot of comfort is good friend Tai came

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with me. Uh, we've been aligned with the

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same vision since the start. We both

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grew up in the industry. We've had a

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long track record of relationships

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within the industry. And people ask me a

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lot, how did y'all get so big so fast

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almost overnight? How are you getting

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these headcount numbers? And to me, it's

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it's pretty simple. Uh we've been in the

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industry for a long time, but we had

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good relationships with people that are

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in the industry. And if you look at our

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staff, we have an incredible set of

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employees. And they're not people that

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just graduated out of out of college. I

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mean, they're people that we've worked

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with alongside in other ventures and

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everything else. They've got real world

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experience in this and to me just the

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team has set us up for success from

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almost day one.

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Yeah. I mean, you know, just to kind of

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like take it personally back, uh, when I

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left Cargill, I'd been there for 12 to

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15 years. It was extremely comfortable.

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Um, and then whenever we started working

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with Blue Reef, it got um there was, you

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know, the same type of deal. You wanted

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to um, you know, you had a little bit of

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anxiety around if it was going to if it

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was going to work and all that stuff.

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But you know, I keep saying you run with

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a little bit of paranoia to make sure

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that you continue to service your

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customers well.

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Um, but I imagine you had that. But you,

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you know what, you got Tai over there

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and I imagine Jason, you're a pretty

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serious guy for the most part. And you

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got a little uh uh Tai over there that

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could probably relax things a little bit

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for you and kind of find some comfort.

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Yeah. Here I am throwing my phone off

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the

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brought that to you. So just give a code

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to this guy that's behind me over here,

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071182.

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And uh so he can do some stuff.

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Is that your is that your ATM pin pin

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number? Yeah.

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So um but no, I was getting something I

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need to comment back to real quick. But

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but yeah, back to the the how the

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dynamic works. It's pretty neat to be

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able to work with a

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Jason's a really intelligent guy. He

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understands the the bigger picture and

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the broader picture. And sometimes I can

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get in the weeds a little bit and get we

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we work total different but we work good

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together. Put it that way. We we we

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found out early on that we would work

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really good together cuz we we both held

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up each other's faults. So I have a I

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have some strong suits and then I have

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some weaknesses. He's the same way.

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Well, they're they balance out really

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good together. Um so that's what makes

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the great team of of up where we're at.

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And then we've hired we hired a crew

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underneath us that second to none that

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that that take their job serious and and

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really want to lead. and it's a young

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and determined and and

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stout team of people that we got

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underneath us that that make us look

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really good. Um, so we're super

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fortunate about that. And I told the

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whole crew yesterday, we had a a roundt

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meeting with everybody that's internal

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and the foundation of the company. And

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that's what I told him. I said, "If if

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y'all don't bring whether it's problems,

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solutions, or ideas back to Jason and

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myself and Mike, and if if y'all don't

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have the

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confidence, I guess it is to say to come

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to us, bring us those visions, bring us

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those ideas, we can't ever get better."

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Yeah.

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That's how we grow as leaders is is if

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our team comes to us and tells us, "I

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don't like you're doing this." Okay.

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Well, tell me why.

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Give me strategy, give me reasons, then

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we can grow.

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Yeah, absolutely.

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So, but that's what we've we've built in

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a team that that aren't Yes. people that

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are people that that can stand on their

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own two feet and and they will be and

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there there's some of them that still

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are kind of hesitant because I guess

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they think I'm going to eat them or

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something.

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Yeah. They want to make sure that

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they're there they want to make sure

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that they don't let you down. You ever

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seen Ty when he gets angry?

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I don't I'm a lot better. But no, we got

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a great we got a great team and

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like the Incredible Hook

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a

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little bit.

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No, it's not that bad. Not that bad.

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Obviously, starting out, you had to get

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people to trust you to switch or do

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something different than what they had

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been doing before because they had

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already been selling cattle before,

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whether they had been doing a private

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treaty, going to a sale barn, or going

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into some other auction, right? So,

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yeah, it's how can you do it better? And

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to me, and this has kind of been Tai's

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mantra since we started, we don't

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necessarily want to be the biggest out

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there. We want to be the best.

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And to kind of give a backstory on on

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what we're talking about, people doing

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business with people, when when we first

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got this thing started, me and Jason

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made a trip up to Kansas and met with

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us, met with a guy, and then on our way

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back through, we stopped in at Express.

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They wanted to meet with us and sit down

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with us. We're sitting down there

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thinking, "Okay, well maybe next year

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we'll have their business, you know, cuz

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at the time we were not ready." We sit

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down at the table with the leadership of

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Express and and we'll get them on one

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day to kind of tell the story too so

267
00:08:40,080 --> 00:08:43,599
they won't mind me telling it. We're

268
00:08:42,240 --> 00:08:45,279
sitting around the round table and we're

269
00:08:43,599 --> 00:08:47,279
talking about the deal and we're like me

270
00:08:45,279 --> 00:08:49,680
and Jason were pushing back like, "Okay,

271
00:08:47,279 --> 00:08:51,600
well maybe we can maybe we can do the

272
00:08:49,680 --> 00:08:54,320
October deal or maybe we can do the when

273
00:08:51,600 --> 00:08:56,560
they had one coming up on September."

274
00:08:54,320 --> 00:08:58,240
The one we did I think was October 7th.

275
00:08:56,560 --> 00:09:00,320
Okay. October. They had one coming up on

276
00:08:58,240 --> 00:09:02,160
October 7th and we're like, "Maybe we

277
00:09:00,320 --> 00:09:04,160
can do the later one or the next one or

278
00:09:02,160 --> 00:09:06,080
whatever." And they looked right across

279
00:09:04,160 --> 00:09:09,360
the table and I was like, "What do you

280
00:09:06,080 --> 00:09:11,200
mean?" Well, it did not accept a bid.

281
00:09:09,360 --> 00:09:13,279
No, it'll accept a bid. Well, can you

282
00:09:11,200 --> 00:09:14,720
push the button and bid on stuff? I'm

283
00:09:13,279 --> 00:09:17,040
like, "Yeah, we just don't know like the

284
00:09:14,720 --> 00:09:18,800
way it looks." I don't care what it

285
00:09:17,040 --> 00:09:20,560
looks like. I want to do business with

286
00:09:18,800 --> 00:09:22,720
y'all. That's who I want to do business.

287
00:09:20,560 --> 00:09:24,880
We have a relationship with you guys. we

288
00:09:22,720 --> 00:09:26,640
wanted if it'll accept a bid and you can

289
00:09:24,880 --> 00:09:28,560
show a video on it. What are you worried

290
00:09:26,640 --> 00:09:30,160
about? And I'm sitting here and I've

291
00:09:28,560 --> 00:09:33,920
I've been trying to tell this guy this

292
00:09:30,160 --> 00:09:36,080
for the last 300 miles and and he's he's

293
00:09:33,920 --> 00:09:37,360
very particular on how and that's great.

294
00:09:36,080 --> 00:09:39,360
That's that's one of his strengths and

295
00:09:37,360 --> 00:09:41,440
my weaknesses. I don't Well, if it'll if

296
00:09:39,360 --> 00:09:43,120
it'll function, what's the matter? Let's

297
00:09:41,440 --> 00:09:44,959
go. We got stuff to do.

298
00:09:43,120 --> 00:09:47,200
Well, he wants it to be pretty and and

299
00:09:44,959 --> 00:09:49,440
that's great. I love it. But and they

300
00:09:47,200 --> 00:09:51,519
look across and boy, I start laughing

301
00:09:49,440 --> 00:09:53,519
and I look across. I said, "I'm so glad

302
00:09:51,519 --> 00:09:55,120
y'all just said that." And at the time,

303
00:09:53,519 --> 00:09:56,880
we weren't ready. I was not expecting

304
00:09:55,120 --> 00:09:59,120
that because I was kind of nervous as

305
00:09:56,880 --> 00:10:01,760
hell to be honest with you about doing

306
00:09:59,120 --> 00:10:03,519
it. But that just kickstarted us. That

307
00:10:01,760 --> 00:10:05,360
made they put a fire under beneath both

308
00:10:03,519 --> 00:10:07,120
of us to make sure something was ready.

309
00:10:05,360 --> 00:10:09,120
And it was all based on a relationship.

310
00:10:07,120 --> 00:10:10,720
It did. And I mean, you and I, we left

311
00:10:09,120 --> 00:10:12,080
that meeting like, man, I hope we can

312
00:10:10,720 --> 00:10:13,360
pull this off. And

313
00:10:12,080 --> 00:10:15,120
you know, we're probably on top of our

314
00:10:13,360 --> 00:10:16,640
developers pretty hard for for a few

315
00:10:15,120 --> 00:10:19,440
weeks. But I'll tell you another funny

316
00:10:16,640 --> 00:10:21,760
story about that. Uh couple weeks later,

317
00:10:19,440 --> 00:10:23,120
Express has their Herford female sale in

318
00:10:21,760 --> 00:10:24,720
the fall. And I was up there buying

319
00:10:23,120 --> 00:10:26,959
cattle for Barber Ranch. I go up there

320
00:10:24,720 --> 00:10:28,399
every October for that. And Mile Shout

321
00:10:26,959 --> 00:10:30,959
comes up to me and sits down. He goes,

322
00:10:28,399 --> 00:10:32,800
"You know what?" He goes, "I'll give it

323
00:10:30,959 --> 00:10:34,480
to you." He goes, "Cuz I was back there

324
00:10:32,800 --> 00:10:36,000
directing bulls in and everything for

325
00:10:34,480 --> 00:10:37,440
the sale." And he goes, "I looked it on

326
00:10:36,000 --> 00:10:39,440
my phone at least 40 times." He goes,

327
00:10:37,440 --> 00:10:41,360
"There ain't never been a company in the

328
00:10:39,440 --> 00:10:42,320
history of online bidding that it worked

329
00:10:41,360 --> 00:10:43,440
the first time out of the gate." He

330
00:10:42,320 --> 00:10:44,560
goes, "I just knew y'all were going to

331
00:10:43,440 --> 00:10:46,000
have issues. I knew it was going to have

332
00:10:44,560 --> 00:10:47,680
problems." and he goes, "It was perfect

333
00:10:46,000 --> 00:10:49,360
the entire entire time." So,

334
00:10:47,680 --> 00:10:50,640
yeah. Couple months after, couple weeks

335
00:10:49,360 --> 00:10:52,160
after that, we kind of had our issues,

336
00:10:50,640 --> 00:10:54,000
but it went perfect the whole time.

337
00:10:52,160 --> 00:10:55,920
That first one, I mean, it went it went

338
00:10:54,000 --> 00:10:57,680
through like it

339
00:10:55,920 --> 00:10:59,760
it was that I mean, at that point in

340
00:10:57,680 --> 00:11:01,120
time, we we were blessed. We had God was

341
00:10:59,760 --> 00:11:03,360
watching over us. That's all we can say

342
00:11:01,120 --> 00:11:05,040
is he it pretty neat how it all worked

343
00:11:03,360 --> 00:11:06,880
out. Well, I think the biggest thing in

344
00:11:05,040 --> 00:11:08,320
any any venture that you roll out to,

345
00:11:06,880 --> 00:11:10,560
whether that's taking a new job or you

346
00:11:08,320 --> 00:11:12,560
go into a new career, you go into a new

347
00:11:10,560 --> 00:11:14,720
field, you go to do a new business

348
00:11:12,560 --> 00:11:16,000
venture, is that's what a lot of people,

349
00:11:14,720 --> 00:11:17,120
they get to this idea where they're

350
00:11:16,000 --> 00:11:20,160
like, "Hey, I can do this and I think

351
00:11:17,120 --> 00:11:22,000
it'll be successful." And then lots of

352
00:11:20,160 --> 00:11:23,760
people talk themselves out of it before

353
00:11:22,000 --> 00:11:25,200
they do it because of the anxiety and

354
00:11:23,760 --> 00:11:25,600
the fear that they're going to fail.

355
00:11:25,200 --> 00:11:27,519
Yeah.

356
00:11:25,600 --> 00:11:28,959
Um, and and I think that what's cool

357
00:11:27,519 --> 00:11:31,839
about you guys, I've known you for a

358
00:11:28,959 --> 00:11:34,000
while, a long time, and what's cool is I

359
00:11:31,839 --> 00:11:36,079
know you're different personality types.

360
00:11:34,000 --> 00:11:38,640
Um, I've got the same dynamics in our

361
00:11:36,079 --> 00:11:40,560
business, but you guys, uh, you're going

362
00:11:38,640 --> 00:11:42,000
to be both probably having a very

363
00:11:40,560 --> 00:11:43,279
similar vision to where you want to push

364
00:11:42,000 --> 00:11:45,600
and you want to succeed and all that

365
00:11:43,279 --> 00:11:47,120
stuff. Um, but I think if y'all were

366
00:11:45,600 --> 00:11:49,360
both the same,

367
00:11:47,120 --> 00:11:51,200
it wouldn't flow, right? So, if y'all

368
00:11:49,360 --> 00:11:53,279
were both the same, the wheels would be

369
00:11:51,200 --> 00:11:55,360
off the bus tire. If it was just you and

370
00:11:53,279 --> 00:11:56,959
somebody like me, right? like you and I

371
00:11:55,360 --> 00:11:58,480
are probably similar in that respect.

372
00:11:56,959 --> 00:11:59,360
Let's go and then hopefully it all gets

373
00:11:58,480 --> 00:12:01,440
together.

374
00:11:59,360 --> 00:12:02,959
Uh Jason's gonna keep things buttoned up

375
00:12:01,440 --> 00:12:04,480
and then he's going to be somebody that

376
00:12:02,959 --> 00:12:06,480
pushes you along the way, right? Let's

377
00:12:04,480 --> 00:12:08,720
try something new. Let's do something

378
00:12:06,480 --> 00:12:09,200
exciting. Absolutely. It is going to be

379
00:12:08,720 --> 00:12:11,200
okay.

380
00:12:09,200 --> 00:12:13,120
I'll tell you what, when when the people

381
00:12:11,200 --> 00:12:14,480
approached me to come do this, I

382
00:12:13,120 --> 00:12:17,120
approached Tai.

383
00:12:14,480 --> 00:12:19,279
Um they're hoping to sell 50,000 head by

384
00:12:17,120 --> 00:12:20,800
year three. And I said, I can't do that.

385
00:12:19,279 --> 00:12:22,079
And I mean, I can recognize that that's

386
00:12:20,800 --> 00:12:24,399
not my strong suit. The commercial

387
00:12:22,079 --> 00:12:26,160
industry is ties. And so that's why went

388
00:12:24,399 --> 00:12:27,680
to Tai and obviously we've been real

389
00:12:26,160 --> 00:12:29,839
close and had a great relationship for a

390
00:12:27,680 --> 00:12:31,200
long time. But I know he's strong in

391
00:12:29,839 --> 00:12:33,279
that and that's an area that that I'm

392
00:12:31,200 --> 00:12:35,760
not as strong. So, you know, to get him

393
00:12:33,279 --> 00:12:37,200
on board has really helped us. And uh

394
00:12:35,760 --> 00:12:38,399
you know, it's just it's the dynamics we

395
00:12:37,200 --> 00:12:39,519
have with each other. We we know where

396
00:12:38,399 --> 00:12:41,519
we're strong. We know where we need

397
00:12:39,519 --> 00:12:43,440
help. And uh for the most part, I think

398
00:12:41,519 --> 00:12:45,440
we make a really good team. And uh so

399
00:12:43,440 --> 00:12:46,320
far the results have definitely been

400
00:12:45,440 --> 00:12:48,880
following.

401
00:12:46,320 --> 00:12:50,959
The the way I look at the mission the

402
00:12:48,880 --> 00:12:52,880
first the mission is to to have a

403
00:12:50,959 --> 00:12:55,200
successful company. But in order to have

404
00:12:52,880 --> 00:13:00,160
the sess successful company, you got to

405
00:12:55,200 --> 00:13:01,920
have a foundation. And and here

406
00:13:00,160 --> 00:13:03,760
four, five, six years ago, I've I've

407
00:13:01,920 --> 00:13:05,440
kind of turned turned my way of thinking

408
00:13:03,760 --> 00:13:07,279
around and the way I do business and the

409
00:13:05,440 --> 00:13:08,720
way I think about things and and I've

410
00:13:07,279 --> 00:13:10,720
and I've formed it on a kingdom

411
00:13:08,720 --> 00:13:13,360
foundation. So me and Jason when we

412
00:13:10,720 --> 00:13:15,120
decided to do it, the the first thing we

413
00:13:13,360 --> 00:13:17,920
did when we decided to transition and

414
00:13:15,120 --> 00:13:19,360
make the or think about making the move,

415
00:13:17,920 --> 00:13:21,120
we both agreed, okay, we're going to

416
00:13:19,360 --> 00:13:23,279
pray about it and and we're going to

417
00:13:21,120 --> 00:13:26,079
really seek and make sure that this is

418
00:13:23,279 --> 00:13:29,600
the right thing for not only us, but for

419
00:13:26,079 --> 00:13:32,160
what God sees for us to do. So, and and

420
00:13:29,600 --> 00:13:34,240
all we do and and and I tell our team

421
00:13:32,160 --> 00:13:36,320
this all the time and and I don't care

422
00:13:34,240 --> 00:13:38,399
if it's the political politically

423
00:13:36,320 --> 00:13:39,920
correct thing to do or the HR, however

424
00:13:38,399 --> 00:13:41,360
all that works and HR and all that

425
00:13:39,920 --> 00:13:42,880
stuff, that don't bother me, none. I

426
00:13:41,360 --> 00:13:44,639
don't care. I'm going to stand on God

427
00:13:42,880 --> 00:13:46,639
and I'm going to sit on God first. So,

428
00:13:44,639 --> 00:13:49,680
so when I when I talk to my team a lot

429
00:13:46,639 --> 00:13:51,839
and and with Jason and myself and we we

430
00:13:49,680 --> 00:13:55,040
have a kingdom foundation and it's it's

431
00:13:51,839 --> 00:13:57,600
all founded on a godly vision and a

432
00:13:55,040 --> 00:13:59,199
God-fearing purpose. So we'll wake up in

433
00:13:57,600 --> 00:14:01,760
the morning and say, "Okay, what can I

434
00:13:59,199 --> 00:14:04,000
do to to better myself in the kingdom

435
00:14:01,760 --> 00:14:06,639
realm and and how can we glorify God in

436
00:14:04,000 --> 00:14:09,440
all we do?" So that's that's a big part

437
00:14:06,639 --> 00:14:13,120
of this. He's given us abilities. He's

438
00:14:09,440 --> 00:14:15,360
given us both talents to do things. So

439
00:14:13,120 --> 00:14:17,360
if if we if we remember that and we

440
00:14:15,360 --> 00:14:20,160
remember that we we have those God-given

441
00:14:17,360 --> 00:14:23,920
talents, he's given us a platform to go

442
00:14:20,160 --> 00:14:26,079
out and to share what we're good at. So,

443
00:14:23,920 --> 00:14:27,920
we will have a successful business, but

444
00:14:26,079 --> 00:14:30,079
as we're doing that, let's share what

445
00:14:27,920 --> 00:14:32,399
he's done for us and and how he's got us

446
00:14:30,079 --> 00:14:34,240
here. So, not only are not only do we

447
00:14:32,399 --> 00:14:36,240
need the sec the business to be

448
00:14:34,240 --> 00:14:37,760
successful, but in order to do that, we

449
00:14:36,240 --> 00:14:39,120
got to share God's word and and tell

450
00:14:37,760 --> 00:14:40,880
people where he's brought us from and

451
00:14:39,120 --> 00:14:43,519
what he's done for us. So, that's kind

452
00:14:40,880 --> 00:14:44,880
of my my vision and my mission. And and

453
00:14:43,519 --> 00:14:45,839
Jason, kind of share a little bit about

454
00:14:44,880 --> 00:14:47,440
yours. And

455
00:14:45,839 --> 00:14:48,959
yeah, well, I think, you know, we always

456
00:14:47,440 --> 00:14:50,800
want to surround ourselves with good

457
00:14:48,959 --> 00:14:52,959
God-fearing people. We know that our

458
00:14:50,800 --> 00:14:54,560
faith is very strong and everything. And

459
00:14:52,959 --> 00:14:56,000
you know, just a testament to everything

460
00:14:54,560 --> 00:14:57,839
that's happened. I mean, there's been so

461
00:14:56,000 --> 00:14:59,360
many doors that have opened for us when

462
00:14:57,839 --> 00:15:02,160
we didn't think they're about to open.

463
00:14:59,360 --> 00:15:03,920
And and we're not

464
00:15:02,160 --> 00:15:05,440
that intelligent.

465
00:15:03,920 --> 00:15:07,199
I mean, I'm just be to be honest with

466
00:15:05,440 --> 00:15:09,120
you, we're we're we're too dumb to do it

467
00:15:07,199 --> 00:15:11,040
on our own really. I mean, truly, when

468
00:15:09,120 --> 00:15:12,240
you really look at what what has

469
00:15:11,040 --> 00:15:14,160
happened,

470
00:15:12,240 --> 00:15:15,440
we're not that smart. I mean, we're good

471
00:15:14,160 --> 00:15:16,959
at what we do, but the only reason we're

472
00:15:15,440 --> 00:15:18,079
good at what we do is God's given us

473
00:15:16,959 --> 00:15:20,079
this

474
00:15:18,079 --> 00:15:22,000
and our faith and and our and our and

475
00:15:20,079 --> 00:15:23,920
our steadfast and our worth at that. But

476
00:15:22,000 --> 00:15:26,639
it's all given to us from somebody and

477
00:15:23,920 --> 00:15:29,920
it it's not us. It's not our flesh. It's

478
00:15:26,639 --> 00:15:31,440
not our nature. It's all spiritual.

479
00:15:29,920 --> 00:15:33,040
Let's get into some details a little bit

480
00:15:31,440 --> 00:15:34,720
on how these sales function. Well, Ty,

481
00:15:33,040 --> 00:15:36,160
we'll talk about the We haven't talked

482
00:15:34,720 --> 00:15:38,720
much about the purebred side on these

483
00:15:36,160 --> 00:15:40,399
deals. So, uh, let's say I'm a cow calf

484
00:15:38,720 --> 00:15:42,160
prod or I'm I'm a purebred guy and I

485
00:15:40,399 --> 00:15:43,360
want to sell some bulls. How's that

486
00:15:42,160 --> 00:15:45,680
work? I mean, how do we get a hold of

487
00:15:43,360 --> 00:15:47,279
you guys? How do like how's how's give

488
00:15:45,680 --> 00:15:48,160
me start to finish how all that stuff

489
00:15:47,279 --> 00:15:51,279
goes through?

490
00:15:48,160 --> 00:15:53,600
So, just go to our website live-ag.com.

491
00:15:51,279 --> 00:15:56,320
get on there. There's the purebred sales

492
00:15:53,600 --> 00:15:58,639
team. Uh Margot Peltz heads that up for

493
00:15:56,320 --> 00:16:00,320
us. Uh Blake Tucker's also very

494
00:15:58,639 --> 00:16:03,120
instrumental in sales, but get our

495
00:16:00,320 --> 00:16:04,639
contact information. Uh we'd love to do

496
00:16:03,120 --> 00:16:07,199
business with with every seaock producer

497
00:16:04,639 --> 00:16:08,560
in America right now. Uh get a rate card

498
00:16:07,199 --> 00:16:11,279
out there. Someone will come visit you.

499
00:16:08,560 --> 00:16:13,600
Then, you know, on sale day, uh come out

500
00:16:11,279 --> 00:16:16,000
there, set up a camera. Our platform

501
00:16:13,600 --> 00:16:18,079
shows both the pre-recorded videos which

502
00:16:16,000 --> 00:16:20,079
almost every rancher does right now in

503
00:16:18,079 --> 00:16:22,480
addition to live stream. Uh people sign

504
00:16:20,079 --> 00:16:24,000
up and and bid on it. But you know that

505
00:16:22,480 --> 00:16:26,399
part of the industry's grown so much

506
00:16:24,000 --> 00:16:28,720
when I first started in the industry is

507
00:16:26,399 --> 00:16:30,320
almost they didn't want you there for

508
00:16:28,720 --> 00:16:31,519
online bidding at the sales site because

509
00:16:30,320 --> 00:16:33,680
everyone's like you're just giving

510
00:16:31,519 --> 00:16:36,720
somebody a reason to stay home now come

511
00:16:33,680 --> 00:16:38,800
sit in the seats. And my vision for it

512
00:16:36,720 --> 00:16:40,560
all the time was you know we're not here

513
00:16:38,800 --> 00:16:42,800
to give someone an excuse to stay home.

514
00:16:40,560 --> 00:16:44,240
We're here to provide new business and

515
00:16:42,800 --> 00:16:47,600
touch people you haven't done before.

516
00:16:44,240 --> 00:16:49,519
And and I mean really after co so much

517
00:16:47,600 --> 00:16:51,360
uh of it shifted and there's just such a

518
00:16:49,519 --> 00:16:53,120
higher percentage of every purebred sale

519
00:16:51,360 --> 00:16:55,199
that's sold online. It's just across the

520
00:16:53,120 --> 00:16:57,440
board. It's incredible. But you that

521
00:16:55,199 --> 00:16:58,880
mentality's changed. It's not just hey

522
00:16:57,440 --> 00:17:00,880
giving people a reason to stay home and

523
00:16:58,880 --> 00:17:03,040
bid. It's it's okay creating new

524
00:17:00,880 --> 00:17:04,559
business touching new customers and just

525
00:17:03,040 --> 00:17:05,839
the marketing the advertising that that

526
00:17:04,559 --> 00:17:08,799
goes with it. You know, one thing that's

527
00:17:05,839 --> 00:17:12,000
that is unique about Live A is we can do

528
00:17:08,799 --> 00:17:14,079
custom marketing packages. Uh we use

529
00:17:12,000 --> 00:17:16,000
social media, we do paid Google ads, we

530
00:17:14,079 --> 00:17:17,280
we do a lot of stuff. And you know,

531
00:17:16,000 --> 00:17:18,319
getting ready for this podcast this

532
00:17:17,280 --> 00:17:19,919
morning, I was trying to go back through

533
00:17:18,319 --> 00:17:22,480
some of our website analytics and and

534
00:17:19,919 --> 00:17:24,319
we've got over 110,000 users in the last

535
00:17:22,480 --> 00:17:26,160
year. But even that Express Ranch's

536
00:17:24,319 --> 00:17:30,559
March Bull Cell, I mean, they had 60

537
00:17:26,160 --> 00:17:33,200
68,000 views on our website. uh upstream

538
00:17:30,559 --> 00:17:35,440
branch. We did probably our first social

539
00:17:33,200 --> 00:17:38,799
media push that we did ourselves had

540
00:17:35,440 --> 00:17:40,400
like 44,000 views on that. But uh just

541
00:17:38,799 --> 00:17:42,480
the marketing that comes with the

542
00:17:40,400 --> 00:17:44,480
broadcast beyond just you know what you

543
00:17:42,480 --> 00:17:46,160
turn in on on sale day cuz it's always

544
00:17:44,480 --> 00:17:47,679
been a tough concept too because in the

545
00:17:46,160 --> 00:17:50,640
past people wanted to judge you and say

546
00:17:47,679 --> 00:17:52,320
okay uh this worked because we sold 25

547
00:17:50,640 --> 00:17:54,559
bulls online or it didn't work because

548
00:17:52,320 --> 00:17:56,799
we couldn't. Well there's so much social

549
00:17:54,559 --> 00:17:58,480
media and marketing that comes and you

550
00:17:56,799 --> 00:17:59,760
know included with a broadcast now. I

551
00:17:58,480 --> 00:18:01,600
mean, people can get on there and see

552
00:17:59,760 --> 00:18:04,320
that the sells on live a still go there

553
00:18:01,600 --> 00:18:06,400
in the stands and and buy stuff. And uh

554
00:18:04,320 --> 00:18:08,720
I had a had a funny story. Uh one of my

555
00:18:06,400 --> 00:18:10,400
real good friends, Dustin Leighton, uh

556
00:18:08,720 --> 00:18:11,919
had a big commercial female sale that

557
00:18:10,400 --> 00:18:14,080
his his dad was a big part of in

558
00:18:11,919 --> 00:18:15,520
Oklahoma. And afterwards, they didn't

559
00:18:14,080 --> 00:18:17,280
think that we'd sold enough online for

560
00:18:15,520 --> 00:18:19,520
him. They didn't really like that. Well,

561
00:18:17,280 --> 00:18:21,679
they go uh talk to this guy and he

562
00:18:19,520 --> 00:18:23,440
bought I don't know 80 90 red heers that

563
00:18:21,679 --> 00:18:24,960
day. Said, "Well, how'd you get that?"

564
00:18:23,440 --> 00:18:25,919
He saw it from the advertising that the

565
00:18:24,960 --> 00:18:28,160
online company did.

566
00:18:25,919 --> 00:18:30,160
No doubt in my mind. I I could totally

567
00:18:28,160 --> 00:18:31,440
see that. You know, the the interesting

568
00:18:30,160 --> 00:18:33,520
thing in the day and age that we live

569
00:18:31,440 --> 00:18:35,440
in, no different than like Tik Tok or or

570
00:18:33,520 --> 00:18:37,600
Facebook or what whatever social media

571
00:18:35,440 --> 00:18:39,280
platform that you're probably I mean

572
00:18:37,600 --> 00:18:40,640
everybody's on most of them. I mean even

573
00:18:39,280 --> 00:18:44,000
Snapchat's got all the different stuff

574
00:18:40,640 --> 00:18:45,520
at the top there. Um this generations

575
00:18:44,000 --> 00:18:47,280
the generations have evolved. The

576
00:18:45,520 --> 00:18:48,559
marketing has evolved. I mean my kids I

577
00:18:47,280 --> 00:18:50,559
mean Todd and I have talked about this a

578
00:18:48,559 --> 00:18:52,960
lot. I'll give you an example on show

579
00:18:50,559 --> 00:18:55,039
pigs. Uh, I saw my daughter walks up to

580
00:18:52,960 --> 00:18:57,360
me one day and saw an Instagram reel of

581
00:18:55,039 --> 00:18:59,440
a show pig and it was a no-name breeder

582
00:18:57,360 --> 00:19:00,799
in Colorado. So, you think that Colorado

583
00:18:59,440 --> 00:19:02,799
is not necessarily a big state where

584
00:19:00,799 --> 00:19:04,240
they raise those things. And I'm like,

585
00:19:02,799 --> 00:19:05,280
she shows it to me. Thing looks really

586
00:19:04,240 --> 00:19:07,039
good. And I'm like, man, I'm going to

587
00:19:05,280 --> 00:19:09,600
steal this thing, right? Get something

588
00:19:07,039 --> 00:19:11,600
bought, right? You know, be able to um,

589
00:19:09,600 --> 00:19:13,280
you know, finally buy one that's got

590
00:19:11,600 --> 00:19:16,480
some value to it for not a whole lot of

591
00:19:13,280 --> 00:19:19,039
money. And I it was on uh an online

592
00:19:16,480 --> 00:19:20,880
platform and and I started to bid on

593
00:19:19,039 --> 00:19:23,200
that thing and and you know pigs bring

594
00:19:20,880 --> 00:19:25,360
1,500 500 750. That's kind of what I was

595
00:19:23,200 --> 00:19:26,640
thinking. This pig brings $9,000. And

596
00:19:25,360 --> 00:19:28,720
when I talked to the breeder I didn't

597
00:19:26,640 --> 00:19:30,160
buy it obviously, but then when I talked

598
00:19:28,720 --> 00:19:31,280
to the breeder I'm like man I didn't

599
00:19:30,160 --> 00:19:32,880
really realize you guys were going to

600
00:19:31,280 --> 00:19:35,280
get that much traffic. He said when his

601
00:19:32,880 --> 00:19:36,960
kid put that on there on that social

602
00:19:35,280 --> 00:19:39,039
media platform it gave him a lot more

603
00:19:36,960 --> 00:19:41,520
exposure and then lots of people started

604
00:19:39,039 --> 00:19:45,120
doing that. So, it's incredible and and

605
00:19:41,520 --> 00:19:46,880
in our industry for the most part, um,

606
00:19:45,120 --> 00:19:50,160
the people that are, you know, marketing

607
00:19:46,880 --> 00:19:52,240
those, the comment you made about they

608
00:19:50,160 --> 00:19:53,520
didn't want people staying at home. I

609
00:19:52,240 --> 00:19:54,799
could see that because they're like,

610
00:19:53,520 --> 00:19:56,880
they want the excitement, they want the

611
00:19:54,799 --> 00:19:59,120
emotional side of it there, but they're

612
00:19:56,880 --> 00:20:01,919
giving up the potential to have

613
00:19:59,120 --> 00:20:03,919
thousands of people. I mean, you you

614
00:20:01,919 --> 00:20:06,640
could flip through and and see these

615
00:20:03,919 --> 00:20:08,160
videos after bull sales have gone for

616
00:20:06,640 --> 00:20:09,600
months and months and years and years,

617
00:20:08,160 --> 00:20:11,280
right, to where they just continue to

618
00:20:09,600 --> 00:20:14,080
populate through, you know, Facebook

619
00:20:11,280 --> 00:20:16,799
reels or any things like that. But, um,

620
00:20:14,080 --> 00:20:18,960
I think that the the exposure, the the

621
00:20:16,799 --> 00:20:21,679
megaphone, if you will, is impressive

622
00:20:18,960 --> 00:20:22,960
and and and very very strong, uh, to get

623
00:20:21,679 --> 00:20:24,799
exposure back into your business.

624
00:20:22,960 --> 00:20:26,160
Yeah. And then we can tie it right back,

625
00:20:24,799 --> 00:20:28,080
you know, with the pure bed. We can tie

626
00:20:26,160 --> 00:20:31,360
the purebred section right back with our

627
00:20:28,080 --> 00:20:33,440
commercial section when we we we produce

628
00:20:31,360 --> 00:20:34,960
the purebred sales. We we broadcast

629
00:20:33,440 --> 00:20:37,440
them. We sell bulls on them. Then when

630
00:20:34,960 --> 00:20:39,200
we come back and sell the calf crops, we

631
00:20:37,440 --> 00:20:40,960
can there's a lot of advertisement that

632
00:20:39,200 --> 00:20:42,880
goes in there, too. I mean, we can

633
00:20:40,960 --> 00:20:44,159
promote them bulls. I mean, we can

634
00:20:42,880 --> 00:20:45,679
promote the sellers of them bulls

635
00:20:44,159 --> 00:20:47,919
through the cavs and we can get

636
00:20:45,679 --> 00:20:49,440
performance data and you know, you got

637
00:20:47,919 --> 00:20:50,960
them certain there's certain bull

638
00:20:49,440 --> 00:20:52,799
customers out there that that'll buy

639
00:20:50,960 --> 00:20:54,559
them buy the bulls back. I mean, buy the

640
00:20:52,799 --> 00:20:56,159
calves back. There's there's just

641
00:20:54,559 --> 00:20:57,760
different things like that where it all

642
00:20:56,159 --> 00:21:00,559
blends together and all ties together

643
00:20:57,760 --> 00:21:00,799
and it's just pretty unique, pretty

644
00:21:00,559 --> 00:21:02,960
cool.

645
00:21:00,799 --> 00:21:04,159
Yeah. Let's say you're a bull, you're a

646
00:21:02,960 --> 00:21:05,760
guy selling bulls and you got you're

647
00:21:04,159 --> 00:21:07,200
going to sell 50 bulls. I'm just going

648
00:21:05,760 --> 00:21:09,760
to throw that number out there. And

649
00:21:07,200 --> 00:21:11,760
those those bulls are going to go cover

650
00:21:09,760 --> 00:21:13,200
um a considerable amount of cows and

651
00:21:11,760 --> 00:21:15,600
hopefully they're across the whole

652
00:21:13,200 --> 00:21:17,520
country and then you're a cattle feeder

653
00:21:15,600 --> 00:21:18,880
at the same time and then you want to do

654
00:21:17,520 --> 00:21:20,000
that. It's impossible for you to make

655
00:21:18,880 --> 00:21:21,840
every one of those

656
00:21:20,000 --> 00:21:24,000
to go to those guys places and do that.

657
00:21:21,840 --> 00:21:25,440
So, I mean, it gives you so much more

658
00:21:24,000 --> 00:21:27,360
exposure to have the ability to sell

659
00:21:25,440 --> 00:21:28,720
your bulls to somebody and then whenever

660
00:21:27,360 --> 00:21:31,200
you're the guy that bought the bulls,

661
00:21:28,720 --> 00:21:33,679
selling your calves back um to give that

662
00:21:31,200 --> 00:21:35,600
much exposure back and and because I

663
00:21:33,679 --> 00:21:36,400
mean, it's a predictability thing,

664
00:21:35,600 --> 00:21:38,000
right?

665
00:21:36,400 --> 00:21:40,159
It is. It is. And, you know, we're going

666
00:21:38,000 --> 00:21:42,000
to encourage people that uh do business

667
00:21:40,159 --> 00:21:43,520
with us to also do business with other

668
00:21:42,000 --> 00:21:45,679
other people that do business with us.

669
00:21:43,520 --> 00:21:47,520
You know, we love to see these bull

670
00:21:45,679 --> 00:21:48,960
sales that we broadcast have some of our

671
00:21:47,520 --> 00:21:50,640
reps, some of our consigners go out

672
00:21:48,960 --> 00:21:52,400
there and, you know, buy bulls from

673
00:21:50,640 --> 00:21:53,600
these places. And for the most part, I

674
00:21:52,400 --> 00:21:55,039
mean, if if you looked at the sales

675
00:21:53,600 --> 00:21:57,280
we've done, they've been a lot of the

676
00:21:55,039 --> 00:21:58,799
lead operations in the US. We know that

677
00:21:57,280 --> 00:22:00,960
going and buying these bulls, that's

678
00:21:58,799 --> 00:22:02,880
going to give more performance, more

679
00:22:00,960 --> 00:22:04,720
efficiency to those kevs. And I mean,

680
00:22:02,880 --> 00:22:07,039
really the end product, you know, better

681
00:22:04,720 --> 00:22:09,280
meat to the consumer. So, definitely a

682
00:22:07,039 --> 00:22:10,720
focus of ours is to tie it full circle.

683
00:22:09,280 --> 00:22:12,640
Um, you know, they're both really

684
00:22:10,720 --> 00:22:14,960
important to us. Obviously me growing up

685
00:22:12,640 --> 00:22:16,880
on a registered Herford operation that's

686
00:22:14,960 --> 00:22:18,640
still in my family. I mean the purebred

687
00:22:16,880 --> 00:22:20,159
division is definitely you know close to

688
00:22:18,640 --> 00:22:22,159
my heart for sure.

689
00:22:20,159 --> 00:22:24,240
Yeah. And you go back to thinking about

690
00:22:22,159 --> 00:22:25,840
your your ancestors that would have

691
00:22:24,240 --> 00:22:27,919
started trying to sell bulls way back in

692
00:22:25,840 --> 00:22:29,360
the day. I mean those the the probably

693
00:22:27,919 --> 00:22:31,679
the best marketing thing they would have

694
00:22:29,360 --> 00:22:33,520
done was tacking the sale catalog or I

695
00:22:31,679 --> 00:22:34,640
mean the sale deal above a urinal at a

696
00:22:33,520 --> 00:22:36,240
sale barn or something. You know what

697
00:22:34,640 --> 00:22:38,640
I'm saying? I mean that's the old school

698
00:22:36,240 --> 00:22:40,799
deal. and then how we've morphed into

699
00:22:38,640 --> 00:22:42,320
where, you know, somebody is now sitting

700
00:22:40,799 --> 00:22:44,320
there looking at their phone and they

701
00:22:42,320 --> 00:22:45,760
can see something pop up uh pretty

702
00:22:44,320 --> 00:22:47,919
quickly. But I think it's absolutely

703
00:22:45,760 --> 00:22:49,440
impressive and it gives I mean, look, it

704
00:22:47,919 --> 00:22:50,960
took you guys a couple generations

705
00:22:49,440 --> 00:22:52,880
probably to get to where you're

706
00:22:50,960 --> 00:22:54,880
everybody understood how good the

707
00:22:52,880 --> 00:22:56,960
genetics were and how good the cattle

708
00:22:54,880 --> 00:22:59,200
were and then so then it became word of

709
00:22:56,960 --> 00:23:00,960
mouth. I mean, you guys could probably

710
00:22:59,200 --> 00:23:02,240
help if if somebody wanted to and

711
00:23:00,960 --> 00:23:04,640
there's lots of people that enter the

712
00:23:02,240 --> 00:23:07,760
cattle market or enter the purebred

713
00:23:04,640 --> 00:23:08,720
cattle, seed stock cattle business um to

714
00:23:07,760 --> 00:23:10,640
where you could take them to the

715
00:23:08,720 --> 00:23:13,360
forefront pretty quickly.

716
00:23:10,640 --> 00:23:14,640
Quick quick analytic deal on on purebred

717
00:23:13,360 --> 00:23:16,240
sales and was talking about he was

718
00:23:14,640 --> 00:23:18,799
talking about the views and and how the

719
00:23:16,240 --> 00:23:20,240
part participation I get tangled up on

720
00:23:18,799 --> 00:23:24,000
my words, you know, I'm from Grossback.

721
00:23:20,240 --> 00:23:25,919
So, but we did a sale in

722
00:23:24,000 --> 00:23:27,600
Oregon, I think. Thomas'.

723
00:23:25,919 --> 00:23:29,919
Yep. Thomas thing Rob Thomas

724
00:23:27,600 --> 00:23:32,640
Rob Thomas sell in Oregon a couple

725
00:23:29,919 --> 00:23:34,480
months ago maybe last fall oh I can't

726
00:23:32,640 --> 00:23:36,000
remember when it was but December maybe

727
00:23:34,480 --> 00:23:38,159
I don't remember

728
00:23:36,000 --> 00:23:40,480
76%

729
00:23:38,159 --> 00:23:41,200
of the bulls sold were sold on the

730
00:23:40,480 --> 00:23:44,400
platform.

731
00:23:41,200 --> 00:23:45,280
Yeah but you think about it. Okay they

732
00:23:44,400 --> 00:23:46,159
got you're busy.

733
00:23:45,280 --> 00:23:47,280
That might have been a little high on

734
00:23:46,159 --> 00:23:47,679
the number but it was still it was an

735
00:23:47,280 --> 00:23:49,200
obser

736
00:23:47,679 --> 00:23:50,880
you're busy. You got you got other

737
00:23:49,200 --> 00:23:52,000
businesses you're running. you got, you

738
00:23:50,880 --> 00:23:54,159
know, you're you're wanting to get up

739
00:23:52,000 --> 00:23:55,679
there and go cover cows with, you know,

740
00:23:54,159 --> 00:23:58,000
some of the most elite bulls in the

741
00:23:55,679 --> 00:24:01,679
country or you like those bulls. For you

742
00:23:58,000 --> 00:24:04,080
to get up there, it's hard. It's a it's

743
00:24:01,679 --> 00:24:06,640
a trip, right? Uh so you guys, I mean,

744
00:24:04,080 --> 00:24:08,080
you just cover so much more uh ground

745
00:24:06,640 --> 00:24:09,200
and allow more people to get on there.

746
00:24:08,080 --> 00:24:11,039
And you know what, you might get a few

747
00:24:09,200 --> 00:24:12,720
people uh that want to buy something

748
00:24:11,039 --> 00:24:14,159
spontaneously, you know,

749
00:24:12,720 --> 00:24:15,120
have our fact checker over there fact

750
00:24:14,159 --> 00:24:15,600
check that real quick.

751
00:24:15,120 --> 00:24:17,279
Yeah.

752
00:24:15,600 --> 00:24:19,520
49. I knew I was close.

753
00:24:17,279 --> 00:24:21,520
He doubled it. He doubled it. Okay. Hey

754
00:24:19,520 --> 00:24:24,720
79 does sound better. So see again this

755
00:24:21,520 --> 00:24:26,720
goes back to but then you're going to go

756
00:24:24,720 --> 00:24:28,799
this goes back to you winging it. You're

757
00:24:26,720 --> 00:24:31,279
good. Let's roll. And then Mr. Perfect.

758
00:24:28,799 --> 00:24:34,000
I mean he's got to be all get it right.

759
00:24:31,279 --> 00:24:34,880
Yeah. Mr. Perfect study for 30 minutes

760
00:24:34,000 --> 00:24:36,320
this morning.

761
00:24:34,880 --> 00:24:37,600
We had a meeting all morning before we

762
00:24:36,320 --> 00:24:39,039
got here. So that didn't happen.

763
00:24:37,600 --> 00:24:41,840
He's only tried to extinguish his flame.

764
00:24:39,039 --> 00:24:43,760
But you know it is funny on these sees

765
00:24:41,840 --> 00:24:45,360
sales because you're selling such a high

766
00:24:43,760 --> 00:24:47,120
percentage of them online. I mean, it's

767
00:24:45,360 --> 00:24:48,799
important that you've got somebody good

768
00:24:47,120 --> 00:24:50,320
that's there on sale day that can set it

769
00:24:48,799 --> 00:24:51,760
up, that can run it correctly, that's in

770
00:24:50,320 --> 00:24:53,919
sync with the auctioneer

771
00:24:51,760 --> 00:24:54,559
and that it runs right that day, you

772
00:24:53,919 --> 00:24:57,520
know. Um,

773
00:24:54,559 --> 00:25:00,000
we got a outstanding team of partners,

774
00:24:57,520 --> 00:25:02,080
purebred partners that that well,

775
00:25:00,000 --> 00:25:04,159
exactly what he just described. They are

776
00:25:02,080 --> 00:25:06,559
second to none, the best in the business

777
00:25:04,159 --> 00:25:08,559
out there. And uh that that's why it's

778
00:25:06,559 --> 00:25:09,679
been so successful so fast. And we're

779
00:25:08,559 --> 00:25:11,840
steadily growing it. I mean, we're

780
00:25:09,679 --> 00:25:12,799
getting new ones, new new pure partners

781
00:25:11,840 --> 00:25:14,000
every month. So,

782
00:25:12,799 --> 00:25:15,279
yeah. And you got to probably make sure

783
00:25:14,000 --> 00:25:16,480
that you have people that understand the

784
00:25:15,279 --> 00:25:18,000
business and understand the cattle

785
00:25:16,480 --> 00:25:19,120
because in the other part when they're

786
00:25:18,000 --> 00:25:20,799
sitting there going through the sale

787
00:25:19,120 --> 00:25:22,960
beforehand, they're text messaging their

788
00:25:20,799 --> 00:25:24,960
buddies or saying this to check in on

789
00:25:22,960 --> 00:25:26,640
this bull because I mean in today's

790
00:25:24,960 --> 00:25:28,960
world honestly there's so many different

791
00:25:26,640 --> 00:25:30,640
metrics and there's so many different

792
00:25:28,960 --> 00:25:32,240
things that you can find value in

793
00:25:30,640 --> 00:25:34,320
animals on

794
00:25:32,240 --> 00:25:36,559
um that understanding and having the

795
00:25:34,320 --> 00:25:38,240
ability to see that versus just being

796
00:25:36,559 --> 00:25:39,760
there straight up and bidding live, you

797
00:25:38,240 --> 00:25:41,520
know, as far as that goes.

798
00:25:39,760 --> 00:25:43,919
Yeah. I I'll just say as a seesock

799
00:25:41,520 --> 00:25:45,760
producer when you know you've got two or

800
00:25:43,919 --> 00:25:47,440
three paydays a year mainly production

801
00:25:45,760 --> 00:25:49,200
sales it's got to be right and it's got

802
00:25:47,440 --> 00:25:50,640
to work on sale day and you know as a

803
00:25:49,200 --> 00:25:53,360
seesock producer I can tell you what

804
00:25:50,640 --> 00:25:54,880
it's like being uh asset rich and cash

805
00:25:53,360 --> 00:25:56,720
poor most of your life

806
00:25:54,880 --> 00:25:58,960
and uh having a strong relationship with

807
00:25:56,720 --> 00:26:00,640
a good banker is a big part of it but uh

808
00:25:58,960 --> 00:26:02,320
it it's got to be right on sale day.

809
00:26:00,640 --> 00:26:03,919
Yeah. T. Now, we've had some bankers on

810
00:26:02,320 --> 00:26:05,760
here before because we feel like it's

811
00:26:03,919 --> 00:26:07,039
like how good how important they are.

812
00:26:05,760 --> 00:26:09,360
He was really trying to keep them in our

813
00:26:07,039 --> 00:26:11,440
pocket so we could get get a loan. As

814
00:26:09,360 --> 00:26:12,559
you can tell, as you can tell, I need a

815
00:26:11,440 --> 00:26:13,919
loan to give me some boots.

816
00:26:12,559 --> 00:26:15,200
Yeah, there.

817
00:26:13,919 --> 00:26:17,600
We'll work on that.

818
00:26:15,200 --> 00:26:19,440
I mean, I need a pay raise. Hey, boss,

819
00:26:17,600 --> 00:26:21,279
can I get a little I mean, I I I can't

820
00:26:19,440 --> 00:26:22,159
afford a pair of boots. You reckon I can

821
00:26:21,279 --> 00:26:23,279
We can work on that?

822
00:26:22,159 --> 00:26:24,559
Those are some OnClouds, though. It's

823
00:26:23,279 --> 00:26:26,000
not like you're wearing Felas, you know?

824
00:26:24,559 --> 00:26:28,640
Hey, man. Why you got a

825
00:26:26,000 --> 00:26:30,960
Why you got a brand name? I mean,

826
00:26:28,640 --> 00:26:33,279
they're not a sponsor yet, but if

827
00:26:30,960 --> 00:26:35,600
OnCloud, if you're watching, see, maybe

828
00:26:33,279 --> 00:26:36,880
you need to look us up. So,

829
00:26:35,600 --> 00:26:38,240
let's transition over into the

830
00:26:36,880 --> 00:26:39,760
commercial side of it. Ty, we've talked

831
00:26:38,240 --> 00:26:41,200
about it a little bit in in this deal.

832
00:26:39,760 --> 00:26:43,120
So, how's that thing going and like

833
00:26:41,200 --> 00:26:45,520
where, you know, if if you're somebody

834
00:26:43,120 --> 00:26:47,039
that, you know, hey, you've just been

835
00:26:45,520 --> 00:26:48,960
sending your cattle to some sale barn

836
00:26:47,039 --> 00:26:50,400
and you gotten uh pretty decent numbers

837
00:26:48,960 --> 00:26:51,440
and you're hearing, you know, I mean,

838
00:26:50,400 --> 00:26:52,960
the values that you guys have been

839
00:26:51,440 --> 00:26:55,360
selling these at these sales are

840
00:26:52,960 --> 00:26:58,880
incredible. You know, that's it's it's

841
00:26:55,360 --> 00:27:01,120
really that the growth has been crazy.

842
00:26:58,880 --> 00:27:03,760
We really didn't we didn't see this

843
00:27:01,120 --> 00:27:05,919
happening. We was hoping it would, but

844
00:27:03,760 --> 00:27:07,679
we we aligned oursel with some key

845
00:27:05,919 --> 00:27:10,559
people in the industry to to help us

846
00:27:07,679 --> 00:27:12,559
grow this fast. I mean, we we went down

847
00:27:10,559 --> 00:27:14,960
and come one of our first one of our

848
00:27:12,559 --> 00:27:16,640
first gets was a a company down in

849
00:27:14,960 --> 00:27:19,360
Southeast called Elite Livestock

850
00:27:16,640 --> 00:27:21,760
Marketing, Daryl Stokes and Jerry Ach

851
00:27:19,360 --> 00:27:24,000
and Wesley Grantham, a team of guys that

852
00:27:21,760 --> 00:27:27,679
had had a had built a foundation already

853
00:27:24,000 --> 00:27:28,960
down there. And uh we flew out there and

854
00:27:27,679 --> 00:27:30,799
visited with them, met with them, and

855
00:27:28,960 --> 00:27:32,880
they seen the they seen the potential

856
00:27:30,799 --> 00:27:35,919
and the the possibility of their being

857
00:27:32,880 --> 00:27:37,120
able to grow by joining us. And I don't

858
00:27:35,919 --> 00:27:38,480
know how much they've grown this year

859
00:27:37,120 --> 00:27:41,200
from last year, but it's been quite a

860
00:27:38,480 --> 00:27:42,480
bit. They come on board. Um,

861
00:27:41,200 --> 00:27:44,559
those guys are incredible. I mean, I've

862
00:27:42,480 --> 00:27:45,760
gotten I've gotten and and they're at

863
00:27:44,559 --> 00:27:47,279
every one of your sales that I've been

864
00:27:45,760 --> 00:27:50,159
to, all of them, and they're I mean,

865
00:27:47,279 --> 00:27:53,039
they're just excited and there's lots of

866
00:27:50,159 --> 00:27:54,240
I mean, it's not a I mean, there's some

867
00:27:53,039 --> 00:27:55,279
things I've get around where you've been

868
00:27:54,240 --> 00:27:56,320
around some people that have done this

869
00:27:55,279 --> 00:27:57,840
for a long time. They're just kind of

870
00:27:56,320 --> 00:27:59,279
like going through the motions. I mean,

871
00:27:57,840 --> 00:28:00,799
them guys want to own them all. I mean,

872
00:27:59,279 --> 00:28:01,520
they just want they want to have all the

873
00:28:00,799 --> 00:28:01,760
business down there.

874
00:28:01,520 --> 00:28:03,440
Yeah.

875
00:28:01,760 --> 00:28:05,120
And I love it. I mean, they're so driven

876
00:28:03,440 --> 00:28:07,840
and we've given them the platform. so

877
00:28:05,120 --> 00:28:11,039
they can take their mind off of the

878
00:28:07,840 --> 00:28:13,120
day-to-day functions of a video company

879
00:28:11,039 --> 00:28:14,159
to go out there and grow. So, I I

880
00:28:13,120 --> 00:28:15,520
wouldn't doubt if they didn't double

881
00:28:14,159 --> 00:28:18,240
their size. They're tapping into

882
00:28:15,520 --> 00:28:20,720
Mississippi, uh, Florida. They're

883
00:28:18,240 --> 00:28:24,080
they're just they're spanning their wing

884
00:28:20,720 --> 00:28:26,080
just crazy. It's cool to watch them grow

885
00:28:24,080 --> 00:28:27,440
and and they're determined. They're

886
00:28:26,080 --> 00:28:29,600
determined to be successful. They're

887
00:28:27,440 --> 00:28:32,000
determined to make it work. Then we tied

888
00:28:29,600 --> 00:28:35,520
in. We just got back from ship uh ship

889
00:28:32,000 --> 00:28:37,520
Shamana here a couple weeks ago. um with

890
00:28:35,520 --> 00:28:40,080
Jimmy Lambert and the UPI bunch up

891
00:28:37,520 --> 00:28:42,240
there. Jimmy is is a rep for Live Aag

892
00:28:40,080 --> 00:28:44,559
and UPI is one of the the co-founders of

893
00:28:42,240 --> 00:28:46,320
LiveAG and they have a rep group too. Uh

894
00:28:44,559 --> 00:28:49,600
we we sell right over a little over

895
00:28:46,320 --> 00:28:52,320
15,000 cattle up there. That was a great

896
00:28:49,600 --> 00:28:54,240
team up with Jimmy. Uh he has a great

897
00:28:52,320 --> 00:28:56,320
following up there in in that area,

898
00:28:54,240 --> 00:28:58,240
Michigan, Indiana, and up through that

899
00:28:56,320 --> 00:28:59,520
area. Um all them guys want to do

900
00:28:58,240 --> 00:29:04,799
business with him and they really like

901
00:28:59,520 --> 00:29:09,600
him. We're going to transition here. um

902
00:29:04,799 --> 00:29:13,279
next week or so to um uh Boise and we're

903
00:29:09,600 --> 00:29:16,720
that thing could have 20 25,000 cattle

904
00:29:13,279 --> 00:29:19,039
on it I'm guessing. Um so excited there

905
00:29:16,720 --> 00:29:21,440
with Dennis and that crew out that way

906
00:29:19,039 --> 00:29:23,679
and um and Elite's going to have quite a

907
00:29:21,440 --> 00:29:25,600
bit of cattle on there as well. So this

908
00:29:23,679 --> 00:29:27,360
commercial side is really growing. It's

909
00:29:25,600 --> 00:29:29,679
really popping. We got people calling

910
00:29:27,360 --> 00:29:32,880
every day. Jason said something earlier

911
00:29:29,679 --> 00:29:34,240
that really rings true to our vision. We

912
00:29:32,880 --> 00:29:37,919
don't want to be the biggest. We want to

913
00:29:34,240 --> 00:29:39,760
be the best. So, we're really

914
00:29:37,919 --> 00:29:41,440
really careful on on on some of the

915
00:29:39,760 --> 00:29:42,960
hires we make and some of the people we

916
00:29:41,440 --> 00:29:44,799
bring on. We want people that have a

917
00:29:42,960 --> 00:29:46,960
good book of business that'll do it

918
00:29:44,799 --> 00:29:48,240
right. Uh we're going to bring on some

919
00:29:46,960 --> 00:29:49,360
smaller guys, of course, don't get me

920
00:29:48,240 --> 00:29:50,399
wrong, but it's going to have to be the

921
00:29:49,360 --> 00:29:51,679
right ones. We're going to bring them

922
00:29:50,399 --> 00:29:54,399
underneath some people to sell some

923
00:29:51,679 --> 00:29:56,799
cattle first. But the commercial side's

924
00:29:54,399 --> 00:29:59,679
exciting. It's it's growing faster. Uh

925
00:29:56,799 --> 00:30:02,159
we've sold over 140,000 cattle year to

926
00:29:59,679 --> 00:30:04,960
date and expect that to grow quite a bit

927
00:30:02,159 --> 00:30:07,520
here in the next two months. Um so it's

928
00:30:04,960 --> 00:30:09,360
it's pretty cool. Uh no, it's

929
00:30:07,520 --> 00:30:10,960
interesting as I sit here and to digest

930
00:30:09,360 --> 00:30:12,159
all this stuff. Like you know the

931
00:30:10,960 --> 00:30:13,360
industry, let's just kind of talk about

932
00:30:12,159 --> 00:30:15,679
the industry for a minute from a

933
00:30:13,360 --> 00:30:18,399
structure standpoint. The industry's

934
00:30:15,679 --> 00:30:20,399
got, you know, call it 700,000 cow calf

935
00:30:18,399 --> 00:30:21,840
producers out there. 750,000 whatever

936
00:30:20,399 --> 00:30:23,679
that number may be who nobody knows that

937
00:30:21,840 --> 00:30:25,600
I'm obviously but there's lots of

938
00:30:23,679 --> 00:30:27,120
fragmentation down there. So then the

939
00:30:25,600 --> 00:30:30,399
purebred guys are trying to sell into

940
00:30:27,120 --> 00:30:32,240
these 750,000 producers. And then you

941
00:30:30,399 --> 00:30:35,679
turn around, you talk to the 750,000

942
00:30:32,240 --> 00:30:38,640
producers that you're trying to get

943
00:30:35,679 --> 00:30:41,120
those guys lifted up to a smaller amount

944
00:30:38,640 --> 00:30:42,720
of feed lots or next the next tier of

945
00:30:41,120 --> 00:30:44,720
it, right? There's a there's another

946
00:30:42,720 --> 00:30:47,039
tier that maybe that's numbers, I don't

947
00:30:44,720 --> 00:30:48,799
know, say it's stalker precon guys, you

948
00:30:47,039 --> 00:30:50,480
know, that are um whether that's guys

949
00:30:48,799 --> 00:30:52,159
going to grass, going to grow yards,

950
00:30:50,480 --> 00:30:54,240
whatever it is. I'm going to say that

951
00:30:52,159 --> 00:30:56,080
number is probably more like 10,000.

952
00:30:54,240 --> 00:30:58,720
Yeah. operations like that, maybe it's

953
00:30:56,080 --> 00:31:00,960
15 or 20,000. Um, and then you get to

954
00:30:58,720 --> 00:31:02,640
the most consolidated level. Um, and

955
00:31:00,960 --> 00:31:04,559
that's those big corporate feed yards,

956
00:31:02,640 --> 00:31:05,760
right? And if you think about it, those

957
00:31:04,559 --> 00:31:07,279
big corporate feed yards, they might

958
00:31:05,760 --> 00:31:09,120
have little guys sitting in sail barns

959
00:31:07,279 --> 00:31:11,200
across the country or whatever, but it's

960
00:31:09,120 --> 00:31:13,520
extremely fragmented. So then the the

961
00:31:11,200 --> 00:31:16,799
the u what do you call it? The

962
00:31:13,520 --> 00:31:18,880
communication chain is much slower.

963
00:31:16,799 --> 00:31:20,000
Um, versus you have a somebody that's

964
00:31:18,880 --> 00:31:21,440
sitting there buying cattle at a

965
00:31:20,000 --> 00:31:23,279
commercial or one of the big commercial

966
00:31:21,440 --> 00:31:25,840
feed yards. they can sit there at their

967
00:31:23,279 --> 00:31:27,279
desk and own cattle and then you guys

968
00:31:25,840 --> 00:31:31,840
and I've talked to Mezer about this

969
00:31:27,279 --> 00:31:34,240
quite a bit. They find the trust in your

970
00:31:31,840 --> 00:31:35,600
reps. Uh because then they can they can

971
00:31:34,240 --> 00:31:37,519
they know that when they go to the

972
00:31:35,600 --> 00:31:38,720
weighups and they go to the deliveries

973
00:31:37,519 --> 00:31:40,240
that things are going to be right and

974
00:31:38,720 --> 00:31:40,640
the cattle show up to the feedard in the

975
00:31:40,240 --> 00:31:43,760
right way.

976
00:31:40,640 --> 00:31:47,519
I think you're giving us a perfect segue

977
00:31:43,760 --> 00:31:49,919
into some of our some of our next couple

978
00:31:47,519 --> 00:31:51,840
of episodes that we're going to do. This

979
00:31:49,919 --> 00:31:54,159
is a perfect segue to transition into

980
00:31:51,840 --> 00:31:55,440
some of that to where the you know the

981
00:31:54,159 --> 00:31:57,919
next one we're going to talk about that

982
00:31:55,440 --> 00:32:00,640
the relationships between okay how how

983
00:31:57,919 --> 00:32:02,960
do you do this? How do you how do you

984
00:32:00,640 --> 00:32:04,960
find live aag? How do you find your rep

985
00:32:02,960 --> 00:32:06,799
you can trust? Okay, what's their

986
00:32:04,960 --> 00:32:08,720
background? How do they find the buyers

987
00:32:06,799 --> 00:32:11,279
that they trust? How do this how does

988
00:32:08,720 --> 00:32:13,519
this all tie together? So, this is kind

989
00:32:11,279 --> 00:32:16,159
of a perfect segue to to kind of close

990
00:32:13,519 --> 00:32:19,279
up this segment and and to promote the

991
00:32:16,159 --> 00:32:20,720
next one on, okay, next next episode, we

992
00:32:19,279 --> 00:32:22,240
are going to talk through that, Casey.

993
00:32:20,720 --> 00:32:24,000
We're going to talk through, okay,

994
00:32:22,240 --> 00:32:25,519
what's the best way to find your rep?

995
00:32:24,000 --> 00:32:28,480
Okay, what do I need to look at in the

996
00:32:25,519 --> 00:32:30,960
rep? Um, and then, okay, what's the rep

997
00:32:28,480 --> 00:32:32,960
going to tell me when I get there? Um,

998
00:32:30,960 --> 00:32:35,039
how do I fill the contracts out? What

999
00:32:32,960 --> 00:32:37,279
are they going to s suggest to me on

1000
00:32:35,039 --> 00:32:40,000
shrink slides and all this stuff? Uh,

1001
00:32:37,279 --> 00:32:42,159
weight stops and and so forth. So, I

1002
00:32:40,000 --> 00:32:44,960
think as we as we end up this this

1003
00:32:42,159 --> 00:32:46,559
episode and and finally thank Jason for

1004
00:32:44,960 --> 00:32:49,039
finally coming out of his closet and

1005
00:32:46,559 --> 00:32:50,799
being on here with us and um he he says

1006
00:32:49,039 --> 00:32:53,039
he's never been invited, but I you know

1007
00:32:50,799 --> 00:32:55,440
it took me two months to get him to do

1008
00:32:53,039 --> 00:32:57,200
the RF RFD interview and then he fought

1009
00:32:55,440 --> 00:32:59,200
he fought all that every time.

1010
00:32:57,200 --> 00:33:00,159
Ty said do it for me one time then it

1011
00:32:59,200 --> 00:33:01,279
was do it every time.

1012
00:33:00,159 --> 00:33:02,399
Yeah, there you go.

1013
00:33:01,279 --> 00:33:04,159
Well, I knew what I was doing. I was

1014
00:33:02,399 --> 00:33:06,080
getting out of it. But it was good. I

1015
00:33:04,159 --> 00:33:07,440
mean, no,

1016
00:33:06,080 --> 00:33:08,720
main thing I wanted everybody to

1017
00:33:07,440 --> 00:33:11,120
understand out of this deal is how we

1018
00:33:08,720 --> 00:33:13,919
compl complement each other.

1019
00:33:11,120 --> 00:33:16,000
Um, that it's it's a great team. We have

1020
00:33:13,919 --> 00:33:18,559
a great team under us that that are

1021
00:33:16,000 --> 00:33:20,559
second to none. We we can't do this on

1022
00:33:18,559 --> 00:33:22,799
our own. We're we're not smart enough.

1023
00:33:20,559 --> 00:33:24,640
Um, we got a great marketing team. We

1024
00:33:22,799 --> 00:33:26,640
got a great IT team. We got a great

1025
00:33:24,640 --> 00:33:28,640
production team. We got a great sales

1026
00:33:26,640 --> 00:33:31,600
staff. We got a great office staff. I

1027
00:33:28,640 --> 00:33:33,760
mean, it's just the whole dynamic of

1028
00:33:31,600 --> 00:33:36,559
people we have under us are why we're

1029
00:33:33,760 --> 00:33:38,399
being so successful so fast so fast. We

1030
00:33:36,559 --> 00:33:40,559
had a lot of naysayers when we started

1031
00:33:38,399 --> 00:33:41,679
doing this. We had people had a lot of

1032
00:33:40,559 --> 00:33:44,159
people that said we wouldn't be

1033
00:33:41,679 --> 00:33:45,679
successful. Um and and we still have a

1034
00:33:44,159 --> 00:33:48,399
long ways to go and and for those out

1035
00:33:45,679 --> 00:33:49,840
there, here we come. Uh we're we're

1036
00:33:48,399 --> 00:33:51,600
going to do it. So, uh we've already

1037
00:33:49,840 --> 00:33:54,480
made our mind up. We got the guys that

1038
00:33:51,600 --> 00:33:58,159
behind us that really believe in us. uh

1039
00:33:54,480 --> 00:34:00,000
TFC, UPI, that the CEOs of them two

1040
00:33:58,159 --> 00:34:02,240
companies are unbelievable God-fearing

1041
00:34:00,000 --> 00:34:03,840
men and and they they trust us, they

1042
00:34:02,240 --> 00:34:05,360
believe us, and they want to give us

1043
00:34:03,840 --> 00:34:08,240
every

1044
00:34:05,360 --> 00:34:10,879
tool we need to be successful. So, we

1045
00:34:08,240 --> 00:34:13,839
we're we're super excited about that. Um

1046
00:34:10,879 --> 00:34:16,159
the people we work for, all of them, we

1047
00:34:13,839 --> 00:34:18,000
just they're just such great people,

1048
00:34:16,159 --> 00:34:19,200
such great team that's behind us, and

1049
00:34:18,000 --> 00:34:21,200
they're going to give us everything we

1050
00:34:19,200 --> 00:34:23,200
need to be successful. So for all the

1051
00:34:21,200 --> 00:34:24,960
guys and the naysayers out there, we're

1052
00:34:23,200 --> 00:34:28,000
coming and we're going to be here for a

1053
00:34:24,960 --> 00:34:29,760
while. Um, so no, I think you've proven

1054
00:34:28,000 --> 00:34:31,119
that. I mean, it's it's uh I mean, it's

1055
00:34:29,760 --> 00:34:33,679
a testament to what you guys have done

1056
00:34:31,119 --> 00:34:35,200
and and pushed hard and got there. And I

1057
00:34:33,679 --> 00:34:37,359
mean, it's uh there's probably some

1058
00:34:35,200 --> 00:34:38,879
sleepless nights and some probably some

1059
00:34:37,359 --> 00:34:40,079
anxiety at the beginning, but now you

1060
00:34:38,879 --> 00:34:41,760
kind of gotten over the hump if you

1061
00:34:40,079 --> 00:34:44,159
Oh man, the roller coaster of emotions

1062
00:34:41,760 --> 00:34:45,919
at the beginning of this deal was crazy.

1063
00:34:44,159 --> 00:34:48,159
My wife was like, "Are you okay?" I'm

1064
00:34:45,919 --> 00:34:50,560
like, "No." I walk in the house and

1065
00:34:48,159 --> 00:34:53,919
anyway I I I walked in inside one day

1066
00:34:50,560 --> 00:34:55,280
and had bad been a bad day and uh I walk

1067
00:34:53,919 --> 00:34:57,920
in there and I'd been gone about two or

1068
00:34:55,280 --> 00:34:59,520
three days and uh finally get back home

1069
00:34:57,920 --> 00:35:02,160
and walk in and the first person

1070
00:34:59,520 --> 00:35:03,760
standing there is my daughter and I'm

1071
00:35:02,160 --> 00:35:05,359
telling I'm going to start crying just

1072
00:35:03,760 --> 00:35:07,280
telling a story about it and she comes

1073
00:35:05,359 --> 00:35:09,359
up to me she can see it in me. She can

1074
00:35:07,280 --> 00:35:11,440
just tell that I'm just

1075
00:35:09,359 --> 00:35:16,800
bound up. She comes and hugs me and

1076
00:35:11,440 --> 00:35:18,320
I can't turn loose. I get choked up

1077
00:35:16,800 --> 00:35:20,240
and she just says, "Dad, we're proud of

1078
00:35:18,320 --> 00:35:21,359
you and we love you." And that right

1079
00:35:20,240 --> 00:35:22,160
there is what keeps you going.

1080
00:35:21,359 --> 00:35:22,800
Oh, yeah.

1081
00:35:22,160 --> 00:35:25,280
Absolutely.

1082
00:35:22,800 --> 00:35:27,119
Absolutely, man. You you uh and I've

1083
00:35:25,280 --> 00:35:28,400
been in different positions like that

1084
00:35:27,119 --> 00:35:30,240
where you're like, "Man, I don't know."

1085
00:35:28,400 --> 00:35:32,320
And you got like this and I talk to my

1086
00:35:30,240 --> 00:35:33,920
team about it all the time when if we're

1087
00:35:32,320 --> 00:35:35,040
right to market or wrong the market, we

1088
00:35:33,920 --> 00:35:37,040
feel like you're going to lose every

1089
00:35:35,040 --> 00:35:39,280
customer. You're not going to succeed.

1090
00:35:37,040 --> 00:35:41,440
Um and then what it's all about really

1091
00:35:39,280 --> 00:35:43,040
and t you talked about this a lot. We

1092
00:35:41,440 --> 00:35:43,680
try to focus on our families a lot.

1093
00:35:43,040 --> 00:35:45,599
Dang. Right.

1094
00:35:43,680 --> 00:35:46,880
Um, and we do, you know, these stock

1095
00:35:45,599 --> 00:35:48,720
shows, which for some people probably

1096
00:35:46,880 --> 00:35:51,280
think are crazy to go to, but man, I

1097
00:35:48,720 --> 00:35:54,480
just spent the last five days with my my

1098
00:35:51,280 --> 00:35:56,720
three daughters, just me and those three

1099
00:35:54,480 --> 00:35:58,880
um in Illinois

1100
00:35:56,720 --> 00:36:00,480
showing pigs at the at the National

1101
00:35:58,880 --> 00:36:02,240
Junior Show. And there's nothing I'd

1102
00:36:00,480 --> 00:36:02,880
rather do because again, that's what

1103
00:36:02,240 --> 00:36:03,200
it's all about.

1104
00:36:02,880 --> 00:36:05,040
Yeah.

1105
00:36:03,200 --> 00:36:07,440
So, this is all a means to be able to do

1106
00:36:05,040 --> 00:36:09,599
that. Um, if you're keeping all that

1107
00:36:07,440 --> 00:36:12,320
stuff at home, like you know, as as far

1108
00:36:09,599 --> 00:36:13,520
as like if that's your priority,

1109
00:36:12,320 --> 00:36:14,320
you ain't going to let that little girl

1110
00:36:13,520 --> 00:36:16,640
down. No.

1111
00:36:14,320 --> 00:36:18,079
Right. So then what what's next? You

1112
00:36:16,640 --> 00:36:19,599
can't let your customer down.

1113
00:36:18,079 --> 00:36:22,480
If you don't let your customer down, the

1114
00:36:19,599 --> 00:36:24,560
business thrives, right? So as long as

1115
00:36:22,480 --> 00:36:26,160
you I call it paranoia, I think. I don't

1116
00:36:24,560 --> 00:36:27,520
know. Or fear, fear of failure or

1117
00:36:26,160 --> 00:36:29,680
whatever it is.

1118
00:36:27,520 --> 00:36:30,480
Um, I know you got it. There's no doubt

1119
00:36:29,680 --> 00:36:31,599
in my mind.

1120
00:36:30,480 --> 00:36:33,359
Well, there's there's definitely a few

1121
00:36:31,599 --> 00:36:35,599
times where Ty and I said, "Hell, we

1122
00:36:33,359 --> 00:36:37,119
really going to do this.

1123
00:36:35,599 --> 00:36:38,240
It's but it goes back to what we talked

1124
00:36:37,119 --> 00:36:39,200
about at the beginning to say it's easy

1125
00:36:38,240 --> 00:36:40,320
to stay where you're at.

1126
00:36:39,200 --> 00:36:42,400
It is. We were comfortable.

1127
00:36:40,320 --> 00:36:44,560
Then you got you you don't think you not

1128
00:36:42,400 --> 00:36:47,520
just our families, you got a team under

1129
00:36:44,560 --> 00:36:48,880
you that that trust you that are like

1130
00:36:47,520 --> 00:36:51,040
you're here. You're asking them to

1131
00:36:48,880 --> 00:36:54,800
change their whole uproot their whole

1132
00:36:51,040 --> 00:36:56,640
life and and come trust us and then

1133
00:36:54,800 --> 00:36:58,079
you're like

1134
00:36:56,640 --> 00:36:58,720
staring in the bathroom mirror in the

1135
00:36:58,079 --> 00:36:59,520
morning going

1136
00:36:58,720 --> 00:37:01,280
Kane fell now.

1137
00:36:59,520 --> 00:37:03,040
All of this is about to go crumbling

1138
00:37:01,280 --> 00:37:05,119
down. Can't let it go. I mean, it makes

1139
00:37:03,040 --> 00:37:06,240
you think, how can I improve myself? And

1140
00:37:05,119 --> 00:37:07,599
we're going to make mistakes. I mean, T

1141
00:37:06,240 --> 00:37:09,520
and I've already made plenty of them

1142
00:37:07,599 --> 00:37:10,560
doing doing this. I mean, that's going

1143
00:37:09,520 --> 00:37:12,880
to happen and we're going to have

1144
00:37:10,560 --> 00:37:14,880
growing pains, but but you know, trying

1145
00:37:12,880 --> 00:37:16,160
to improve ourselves as leaders, get

1146
00:37:14,880 --> 00:37:17,599
more knowledgeable about the industry,

1147
00:37:16,160 --> 00:37:19,200
just trying to learn more and do better

1148
00:37:17,599 --> 00:37:20,880
than we did the day before. I mean, that

1149
00:37:19,200 --> 00:37:21,440
that's got me motivated to keep going

1150
00:37:20,880 --> 00:37:22,079
right now.

1151
00:37:21,440 --> 00:37:23,359
Yeah. So,

1152
00:37:22,079 --> 00:37:25,200
no, absolutely.

1153
00:37:23,359 --> 00:37:27,040
But that's uh kind of going into the

1154
00:37:25,200 --> 00:37:28,640
next episode. Y'all y'all tune in tune

1155
00:37:27,040 --> 00:37:31,119
in to the next one. We're going to we're

1156
00:37:28,640 --> 00:37:34,640
going to visit more about uh the live a

1157
00:37:31,119 --> 00:37:37,640
live a process. Uh why I choose live a

1158
00:37:34,640 --> 00:37:37,640
um

1159
00:37:37,920 --> 00:37:40,480
yeah I don't know. She's trying to tell

1160
00:37:39,200 --> 00:37:41,119
me something. She always does this and

1161
00:37:40,480 --> 00:37:42,400
gets me all off.

1162
00:37:41,119 --> 00:37:44,480
Hey, that's my cue to go now, right?

1163
00:37:42,400 --> 00:37:45,920
No, that's not too cute to go. But I

1164
00:37:44,480 --> 00:37:47,119
think she said turn it over to Casey and

1165
00:37:45,920 --> 00:37:47,440
Casey's going to kind of close us out

1166
00:37:47,119 --> 00:37:48,800
here.

1167
00:37:47,440 --> 00:37:51,119
Yeah. So, I mean, thanks for joining

1168
00:37:48,800 --> 00:37:52,560
another episode of uh We Live It

1169
00:37:51,119 --> 00:37:54,560
Podcast. I mean, we're super excited

1170
00:37:52,560 --> 00:37:56,079
that Jason was finally able to take some

1171
00:37:54,560 --> 00:37:58,000
time out of his busy schedule to get in

1172
00:37:56,079 --> 00:37:59,280
here. Um, it's nice to watch you guys

1173
00:37:58,000 --> 00:38:01,040
interact with each other. I think it's

1174
00:37:59,280 --> 00:38:03,280
it's awesome. But again, thanks for

1175
00:38:01,040 --> 00:38:05,040
joining. Uh, like and subscribe. Forward

1176
00:38:03,280 --> 00:38:07,280
this thing on. Uh, if you will share it

1177
00:38:05,040 --> 00:38:09,359
around. Um, and uh, if you have any

1178
00:38:07,280 --> 00:38:11,359
interest in being on this podcast, uh,

1179
00:38:09,359 --> 00:38:13,520
holler at us. Uh, Katie Holdner is the

1180
00:38:11,359 --> 00:38:17,960
one that manages all of that stuff. Um,

1181
00:38:13,520 --> 00:38:17,960
but again, thanks for, uh, joining

1182
00:38:19,280 --> 00:38:22,880
your bones with that.