Show Guest: Susan Fader | Qualitative Research Guru - The honor of debuting the All Things X show with Susan Fader was all mine. As a quant researcher, I’m very numbers driven. After reading an article Susan wrote on narrative economics, I had an unexpected awakening to how qualitative research can be used to understand experience in a way that I have never encountered before. Several conversations and another article later, I knew that Susan would be the one to open my show. Listen in to hear more about how Susan uses contextual intelligence as a research technique to re-set baseline assumptions in research.
Tchicaya Ellis Robertson, Ph.D., is a self-proclaimed quant geek with a focus on eXperience measurement. On All Things X, Dr. T explores the study, practice, and measurement of eXperience with academics, practitioners, and insights professionals. Listeners can expect to learn best practices, hear exciting new insights, and/or pick up a few new nuggets about eXperience that they can get really excited about! #AllThingsX