This story was originally published on HackerNoon at:
https://hackernoon.com/mica-is-forcing-crypto-brands-to-grow-up.
Crypto companies across Europe are rushing to "stop looking like crypto" — killing gradients, dark mode, and glow in favor of clean, bank-like restraint.
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Crypto companies across Europe are rushing to "stop looking like crypto" — killing gradients, dark mode, and glow in favor of clean, bank-like restraint. The driver isn't taste, it's MiCA: a licensed company that still looks like a 2021 DeFi protocol has a credibility problem. But there's a trap. Everyone fleeing the old aesthetic is converging on the same new monoculture — the same off-white, the same restrained type — so "clean" now just means looking like everyone else who cleaned up. The deeper point: trust isn't a color. It's spread across every surface you own, all the way down to the transaction detail. A clean homepage in front of a 2021 dashboard isn't progress — it's a tell.