WEBVTT Kind: captions Language: en-GB 00:00:08.210 --> 00:00:10.490 I'm Travis Bader and this is The 00:00:10.490 --> 00:00:11.660 Silvercore Podcast. 00:00:13.280 --> 00:00:15.140 Join me as I discuss matters related to 00:00:15.140 --> 00:00:17.180 hunting, fishing, and outdoor pursuits 00:00:17.450 --> 00:00:19.349 with the people in businesses that comprise 00:00:19.349 --> 00:00:20.009 of the community. 00:00:20.870 --> 00:00:22.760 If you're a new to Silvercore, be sure to 00:00:22.760 --> 00:00:26.960 check out our website, www.Silvercore.ca where 00:00:26.960 --> 00:00:29.270 you can learn more about courses, services, and 00:00:29.270 --> 00:00:30.220 products that we offer. 00:00:30.720 --> 00:00:32.720 As well as how you can join The Silvercore Club, 00:00:32.960 --> 00:00:35.120 which includes 10 million in North America wide 00:00:35.120 --> 00:00:37.760 liability insurance, to ensure you are properly 00:00:37.760 --> 00:00:39.680 covered during your outdoor adventures. 00:00:39.940 --> 00:00:45.430 This week I speak with April Vokey of Anchored 00:00:45.430 --> 00:00:47.890 Outdoors, Flygal and MeatEater fame. 00:00:48.610 --> 00:00:50.860 We discuss her humble beginnings growing up in 00:00:50.860 --> 00:00:52.239 the Lower Mainland of BC. 00:00:52.684 --> 00:00:54.635 And how she took her passion for fishing to 00:00:54.635 --> 00:00:56.745 become one of the most renowned authorities and 00:00:56.765 --> 00:00:58.055 celebrities in her field. 00:00:58.745 --> 00:01:01.114 Don't forget to like comment and subscribe so 00:01:01.114 --> 00:01:03.334 that you don't miss any of the exciting podcasts 00:01:03.364 --> 00:01:04.444 that we have lined up. 00:01:06.515 --> 00:01:08.495 So today I'm joined by a home grown 00:01:08.495 --> 00:01:10.595 Canadian fishing legend and proprietor of 00:01:10.625 --> 00:01:13.025 AnchoredOutdoors.com, April Vokey. 00:01:13.164 --> 00:01:13.914 Hello! 00:01:14.095 --> 00:01:15.745 Welcome to The Silvercore Podcast. 00:01:15.775 --> 00:01:16.514 Thank you. 00:01:16.744 --> 00:01:19.495 Now, I'm really excited to be chatting with you. 00:01:19.554 --> 00:01:22.490 I mean, we've known each other for a while, we 00:01:22.910 --> 00:01:25.009 text and chat back and forth, usually about 00:01:25.009 --> 00:01:26.030 work related things. 00:01:26.030 --> 00:01:27.949 And I figured that why not use this as 00:01:27.949 --> 00:01:30.050 an opportunity to get to know you a 00:01:30.050 --> 00:01:30.770 little bit better. 00:01:31.179 --> 00:01:31.690 Yeah. 00:01:31.690 --> 00:01:32.050 Yeah. 00:01:32.050 --> 00:01:34.780 It's, it's long overdue and it's so cool to see 00:01:34.780 --> 00:01:36.880 you in your recording studio right now. 00:01:36.910 --> 00:01:39.775 Cause I feel like I, I've been there. 00:01:39.775 --> 00:01:41.455 I've been in your guys' home and I've seen 00:01:41.455 --> 00:01:42.505 all your cool toys. 00:01:44.175 --> 00:01:45.705 Well, you know, this whole recording studio 00:01:45.705 --> 00:01:48.015 is a work in progress, but yeah, if it wasn't 00:01:48.015 --> 00:01:49.605 for COVID, I would've loved to been doing 00:01:49.605 --> 00:01:50.505 this face to face. 00:01:50.865 --> 00:01:51.195 Yeah. 00:01:51.285 --> 00:01:52.115 Well, it'll happen. 00:01:52.565 --> 00:01:52.775 Again. 00:01:52.775 --> 00:01:53.365 It'll happen. 00:01:53.395 --> 00:01:53.554 Yeah. 00:01:54.275 --> 00:01:57.179 For the listeners sake, I'm just going to give 00:01:57.179 --> 00:01:59.190 a little bit of an intro here and then we'll kind 00:01:59.190 --> 00:02:00.080 of get things rolling. 00:02:00.110 --> 00:02:03.170 So in what would seem like a relatively short 00:02:03.170 --> 00:02:06.500 period time you've been on the Steve Harvey show, 00:02:06.530 --> 00:02:08.509 you've been on 60 minutes with Bill Whitaker. 00:02:08.930 --> 00:02:11.810 You've had shows on the Outdoor Life Network on 00:02:11.810 --> 00:02:12.740 the Discovery Channel. 00:02:12.740 --> 00:02:14.440 You've hosted your own show, Shorelines, 00:02:14.970 --> 00:02:16.905 you've been involved with MeatEater, you're 00:02:16.905 --> 00:02:19.665 a brand ambassador for Yeti and Patagonia. 00:02:20.204 --> 00:02:24.045 You've got over 125,000 people following your, 00:02:24.045 --> 00:02:25.875 every move on Instagram. 00:02:26.865 --> 00:02:30.584 And now you are running your 00:02:30.584 --> 00:02:35.144 burgeoning enterprise AnchoredOutdoors.com and 00:02:35.234 --> 00:02:37.755 it deals with fishing and hunting and foraging 00:02:37.755 --> 00:02:38.745 and homesteading. 00:02:39.645 --> 00:02:41.955 And I know you've done a lot of podcasts and 00:02:41.955 --> 00:02:44.355 shows and talked about the whole fishing side 00:02:44.505 --> 00:02:48.045 and as much as I'd love to talk about that, and 00:02:48.165 --> 00:02:50.205 I'm sure the listeners would be interested 00:02:50.205 --> 00:02:52.165 in that they can go to AnchoredOutdoors.com 00:02:52.185 --> 00:02:53.235 and they can learn about that. 00:02:53.235 --> 00:02:55.185 I mean, there's even a Pacific Northwest 00:02:55.185 --> 00:02:57.135 Fishing course there that they can take it. 00:02:57.135 --> 00:02:57.535 There is. 00:02:57.535 --> 00:02:58.145 Remember? 00:02:59.545 --> 00:02:59.755 Right? 00:03:00.855 --> 00:03:02.005 Look it up. 00:03:02.585 --> 00:03:03.725 I know, I think he learned all the 00:03:03.725 --> 00:03:04.445 tips and tricks. 00:03:05.045 --> 00:03:07.205 I guess what I'd like to really talk about 00:03:07.205 --> 00:03:10.895 is how you took your passion for the outdoors 00:03:10.925 --> 00:03:13.955 and for fishing and you've turned this into 00:03:14.555 --> 00:03:17.495 a burgeoning multimedia empire and community. 00:03:17.925 --> 00:03:18.435 Yeah. 00:03:18.465 --> 00:03:19.545 Yeah, it's really cool. 00:03:19.635 --> 00:03:21.335 I mean, we just live in February. 00:03:21.335 --> 00:03:25.625 The show has been active for six years now, but 00:03:25.815 --> 00:03:27.575 it was time to take it to the next level. 00:03:27.575 --> 00:03:30.185 And so it's, you know, it's, to me, 00:03:30.185 --> 00:03:31.255 it is a community. 00:03:31.415 --> 00:03:33.545 In so many more ways than just our members, but 00:03:33.545 --> 00:03:36.035 often, obviously also the contributors as well. 00:03:36.395 --> 00:03:38.045 It's just been a long time coming and I'm 00:03:38.045 --> 00:03:38.765 very proud of it. 00:03:39.150 --> 00:03:41.250 When I'm looking at that community is a 00:03:41.250 --> 00:03:43.470 big word that stands out to me because I 00:03:43.470 --> 00:03:44.970 look at the people that are interacting. 00:03:44.970 --> 00:03:47.640 I look at the people that are learning on Anchored 00:03:47.640 --> 00:03:49.610 Outdoors, cause you've got your Masterclasses, 00:03:49.769 --> 00:03:51.299 which are really cool. 00:03:52.109 --> 00:03:53.370 And you're right in there with them too. 00:03:53.430 --> 00:03:55.859 I mean, you're learning alongside of the people 00:03:55.859 --> 00:03:58.799 in the community, how to use a bow drill 00:03:58.799 --> 00:03:59.730 and make a fire. 00:03:59.760 --> 00:04:01.649 And what's the one that's going on right now? 00:04:01.649 --> 00:04:02.399 You're tanning. 00:04:02.600 --> 00:04:03.230 Fish leather! 00:04:03.620 --> 00:04:04.250 Yeah. 00:04:04.250 --> 00:04:04.310 Yeah. 00:04:04.310 --> 00:04:04.959 That's crazy. 00:04:04.959 --> 00:04:06.680 All these, all these skills, you know, it 00:04:06.680 --> 00:04:07.970 was like, okay, I could. 00:04:08.485 --> 00:04:10.495 I just got exhausted, trying to constantly 00:04:10.495 --> 00:04:11.845 find these classes. 00:04:11.845 --> 00:04:14.155 There's you can go to Masterclass.com and 00:04:14.155 --> 00:04:16.835 they've got a million amazing classes on, on 00:04:16.935 --> 00:04:19.704 a number of different topics, but nothing that 00:04:19.704 --> 00:04:21.805 interested me, there were no hunter gatherer 00:04:21.805 --> 00:04:23.485 courses, outdoor classes. 00:04:24.085 --> 00:04:26.455 I mean, I think Tony Hawk and the gardening 00:04:26.455 --> 00:04:27.865 guy were probably the closest thing that 00:04:27.865 --> 00:04:28.755 appealed to me there. 00:04:29.535 --> 00:04:33.255 So I, I was, it was well to find a couple online 00:04:33.255 --> 00:04:35.415 courses here and there, but they were all in 00:04:35.415 --> 00:04:37.065 various websites and I thought, you know what, 00:04:37.095 --> 00:04:39.840 I'm going to I'm going to take all these classes 00:04:39.840 --> 00:04:42.419 and put them under one roof and really be the 00:04:42.419 --> 00:04:43.799 outdoor masterclass.com. 00:04:43.799 --> 00:04:45.220 And so that's what AnchoredOutdoors.com 00:04:45.240 --> 00:04:47.849 is very quickly evolving into. 00:04:48.289 --> 00:04:50.000 And you got some big names on there, too. 00:04:50.060 --> 00:04:51.770 Some well talented people. 00:04:51.799 --> 00:04:52.450 Josh Niland. 00:04:52.490 --> 00:04:52.820 Yeah. 00:04:53.540 --> 00:04:54.585 There's a big name. 00:04:54.705 --> 00:04:56.385 They've got to be the best in that. 00:04:56.435 --> 00:04:58.785 And for anglers, sorry to cut you off, it's 00:04:58.785 --> 00:05:00.345 just so exciting. 00:05:00.345 --> 00:05:02.905 Like even Steve Rajeff, the world casting. 00:05:02.905 --> 00:05:02.965 Yeah. 00:05:02.995 --> 00:05:04.935 Distance champion, like he's, he's on 00:05:04.935 --> 00:05:05.835 board and right now. 00:05:05.835 --> 00:05:07.305 We've got a camera man up North doing 00:05:07.305 --> 00:05:10.455 Bob Clay, bamboo rod building masterclass. 00:05:10.455 --> 00:05:14.145 And it's just, it's really cool because 00:05:14.840 --> 00:05:16.909 everyone who, most of the instructors have 00:05:16.909 --> 00:05:17.630 been on the show. 00:05:18.049 --> 00:05:20.479 And so we've gotten to know them and I 00:05:20.479 --> 00:05:22.340 think this is what's so special about it. 00:05:22.729 --> 00:05:24.590 Yes, we, they're the best in the business, 00:05:24.590 --> 00:05:26.989 of course we want to know their skillset, but 00:05:26.989 --> 00:05:30.260 how cool is it to learn what they're teaching 00:05:30.320 --> 00:05:32.150 after we've heard their story, where they 00:05:32.150 --> 00:05:32.960 were born and raised? 00:05:32.990 --> 00:05:33.950 Why are they like that? 00:05:33.950 --> 00:05:35.299 Why are they so ambitious? 00:05:35.780 --> 00:05:37.609 And really be able to have their voice 00:05:37.609 --> 00:05:38.299 resonate with us? 00:05:38.299 --> 00:05:40.280 Because we know who they are. 00:05:40.310 --> 00:05:43.305 It just to me, it's a richer, it's a real 00:05:43.305 --> 00:05:46.155 rich environment and it's the community that 00:05:46.155 --> 00:05:48.075 I would want to be a part of and so that's 00:05:48.075 --> 00:05:48.615 what we're doing. 00:05:48.725 --> 00:05:49.335 So you built it. 00:05:49.455 --> 00:05:50.795 You said this is a community I want. 00:05:51.065 --> 00:05:51.335 Done. 00:05:51.335 --> 00:05:52.775 I'll build, I'll build it myself. 00:05:52.955 --> 00:05:53.285 Yeah. 00:05:53.940 --> 00:05:55.830 So speaking about born and raised, you were 00:05:55.830 --> 00:05:58.180 born and raised in my hometown of Surrey, 00:05:58.180 --> 00:05:58.950 British Columbia. 00:05:59.469 --> 00:06:00.099 ?? Surrey, what!? 00:06:04.340 --> 00:06:06.020 See, I was Newton has more of a Newton guy. 00:06:06.080 --> 00:06:08.360 Well we were, we were Newton first. 00:06:08.390 --> 00:06:10.430 We were on 129th street, yeah, that's right. 00:06:10.430 --> 00:06:12.580 6336 129th street. 00:06:13.110 --> 00:06:14.870 Actually, first we were Delta and then 00:06:14.870 --> 00:06:17.660 we went Newton and then we upgraded into, 00:06:18.140 --> 00:06:19.110 up into Fleetwood. 00:06:19.350 --> 00:06:20.010 Right, okay. 00:06:20.070 --> 00:06:22.080 Yeah, so you were actually, I 00:06:22.080 --> 00:06:22.710 didn't know that. 00:06:22.860 --> 00:06:24.360 You, you weren't too far from me. 00:06:24.670 --> 00:06:24.730 Yeah. 00:06:24.730 --> 00:06:26.700 I was about 132nd and number 10. 00:06:26.700 --> 00:06:26.770 Yeah. 00:06:26.770 --> 00:06:27.750 That's sort of where I grew up. 00:06:28.530 --> 00:06:30.900 When people look at your CV and I, and I 00:06:30.900 --> 00:06:32.550 only touched on a couple of things in there. 00:06:32.550 --> 00:06:34.350 There's a lot of things that you've done. 00:06:36.015 --> 00:06:38.495 Coming from humble beginnings, how 00:06:38.505 --> 00:06:39.165 did you do that? 00:06:39.195 --> 00:06:40.965 You just said, Hey, I really like fishing, 00:06:40.995 --> 00:06:44.355 I know let's just, let's get 125,000 00:06:44.355 --> 00:06:46.485 followers on Instagram and just start rolling. 00:06:46.485 --> 00:06:47.594 Like, where did it start? 00:06:48.185 --> 00:06:48.784 Oh man. 00:06:48.784 --> 00:06:49.505 Where did it start? 00:06:49.534 --> 00:06:51.575 Well, it started with having to 00:06:51.605 --> 00:06:52.355 grow the passion. 00:06:53.220 --> 00:06:55.710 You know, and, and that was instilled in me 00:06:55.710 --> 00:06:56.520 at a really young age. 00:06:56.900 --> 00:06:57.950 You know, a lot of people have already 00:06:57.950 --> 00:06:59.600 heard the story about my, my parents don't 00:06:59.600 --> 00:07:02.480 really fish, but we did a lot of, we did do 00:07:02.480 --> 00:07:04.880 some weekend trips out to Chilliwack or, you 00:07:04.880 --> 00:07:07.100 know, we would go into the interior and go on 00:07:07.100 --> 00:07:09.620 those old stinky boats and troll worms around. 00:07:10.070 --> 00:07:12.240 And up behind Panorama park actually,the 00:07:12.260 --> 00:07:14.030 elementary school back in the day. 00:07:14.430 --> 00:07:15.930 Just up into the right of our house. 00:07:16.010 --> 00:07:17.910 It used to be all before it was developed, it was 00:07:17.910 --> 00:07:20.730 all acreage in there and it was full of ponds and 00:07:20.730 --> 00:07:22.020 so I would go on my bike. 00:07:22.050 --> 00:07:23.880 This is back when you could let your kid do 00:07:23.880 --> 00:07:27.150 whatever they wanted, so I would take my 00:07:27.150 --> 00:07:30.770 mom's nylons, the good old days, take 00:07:30.770 --> 00:07:34.370 my mom's nylons and a hanger and go and catch 00:07:34.370 --> 00:07:35.990 frogs and salamanders, and then bring them 00:07:35.990 --> 00:07:38.215 back into our pool. 00:07:38.235 --> 00:07:40.555 And that was really what got me excited, 00:07:40.965 --> 00:07:43.515 you know, catching all these slimy creatures 00:07:43.515 --> 00:07:46.065 and then obviously going fishing, seeing the 00:07:46.065 --> 00:07:49.035 salmon, learning that salmon can, they need 00:07:49.035 --> 00:07:49.635 to come through a river. 00:07:49.635 --> 00:07:51.165 That's what, like 20 feet wide. 00:07:51.225 --> 00:07:53.325 Then surely we can intercept them, you know, 00:07:53.325 --> 00:07:55.905 the mathematics work and so that was where 00:07:55.905 --> 00:07:57.195 it really all started. 00:07:57.225 --> 00:08:00.525 And then from there it was, you know, I'm gonna, 00:08:00.525 --> 00:08:04.065 I'll skip past all the, the rigmarole that goes 00:08:04.065 --> 00:08:07.135 in between, so, you know, school in Surrey 00:08:07.155 --> 00:08:08.955 was, it got interesting. 00:08:08.955 --> 00:08:11.354 And I was rolling with rough, rough crowd. 00:08:11.724 --> 00:08:12.134 Right, right. 00:08:12.155 --> 00:08:15.635 And so I would, choose to escape by going fishing. 00:08:15.635 --> 00:08:17.255 And it was able to give me that sense of 00:08:17.255 --> 00:08:19.385 wild and the rebellion that I really needed 00:08:19.775 --> 00:08:21.965 without sniffing, you know, starting cocaine 00:08:21.965 --> 00:08:23.315 or being promiscuous. 00:08:23.315 --> 00:08:25.685 And so when my friends, when my friends were 00:08:25.685 --> 00:08:29.030 going to party at night, I would party too. 00:08:29.030 --> 00:08:30.680 But then, you know, I needed to get out of 00:08:30.680 --> 00:08:32.450 there at a decent hour cause I needed to A 00:08:32.580 --> 00:08:35.750 sleep or B get to the river before sun up. 00:08:35.780 --> 00:08:39.110 So fishing was really, I will forever acredit 00:08:39.850 --> 00:08:41.770 fishing or credit fishing, to being 00:08:41.800 --> 00:08:43.690 my saving grace and what kept me out of 00:08:43.690 --> 00:08:44.290 trouble growing up. 00:08:44.895 --> 00:08:47.085 You just had a passion for that, but I know 00:08:47.085 --> 00:08:48.765 a lot of people who've got a passion for 00:08:48.765 --> 00:08:51.855 what they do, making it into a business. 00:08:51.885 --> 00:08:53.775 I mean, you just jumped out and said, 00:08:53.775 --> 00:08:55.575 I know I'm going to start guiding now. 00:08:55.635 --> 00:08:57.945 I really like fishing, let me get, let me turn 00:08:57.945 --> 00:08:58.935 my passion to work. 00:08:59.495 --> 00:09:00.845 Well, it was more than passion. 00:09:01.505 --> 00:09:03.215 You know, passion is really loving 00:09:03.215 --> 00:09:05.075 something like really loving something. 00:09:05.075 --> 00:09:06.815 Maybe you eat, sleep, breathe it for me, it 00:09:06.815 --> 00:09:10.235 was, it was the only thing that kept me 00:09:11.545 --> 00:09:14.100 grounded, but also I really attribute it 00:09:14.100 --> 00:09:14.819 to keeping me alive. 00:09:14.819 --> 00:09:15.930 I really, really do. 00:09:16.290 --> 00:09:17.520 So for me, it was just a necessity. 00:09:17.790 --> 00:09:18.680 I had to fish. 00:09:18.709 --> 00:09:21.140 If I didn't go fishing or just be outside, 00:09:21.199 --> 00:09:23.090 right, be out in, in the river and obviously if 00:09:23.090 --> 00:09:24.410 you're out there, you may as well go fishing. 00:09:25.130 --> 00:09:26.810 I was not gonna, I was going to end up like my 00:09:26.810 --> 00:09:29.415 friends or ending up and, and a lot of them, it 00:09:29.415 --> 00:09:30.495 was in really bad places. 00:09:30.495 --> 00:09:33.045 So for me, it was like I need to be outside 00:09:33.135 --> 00:09:34.605 okay, but I also need to make money. 00:09:34.605 --> 00:09:37.125 And so I was, I guess at that point I was 00:09:37.125 --> 00:09:38.834 still, that's right I was still busing 00:09:38.834 --> 00:09:40.035 tables at Olive Garden. 00:09:42.155 --> 00:09:43.865 Actually, it was started as busing tables at 00:09:43.895 --> 00:09:46.415 Earl's and then it was, and then it was 00:09:46.415 --> 00:09:48.574 Red Robin, I was in Guilford and then it was. 00:09:48.605 --> 00:09:48.755 Yeah. 00:09:49.155 --> 00:09:50.805 And then it was Olive Garden, that was when 00:09:50.805 --> 00:09:53.465 I became really, really sick in the head. 00:09:53.945 --> 00:09:56.085 And I guess it would have been before Olive Gar- 00:09:56.085 --> 00:09:58.205 sorry, I do it by, I had a high school boyfriend. 00:09:58.355 --> 00:09:59.855 And so at that point, yeah, that would have 00:09:59.855 --> 00:10:03.750 been still, really early days, just after Earl's. 00:10:03.810 --> 00:10:07.800 So like, you know, 16, 17, 18 years old and 00:10:08.069 --> 00:10:10.459 going out to the river after, after work. 00:10:10.490 --> 00:10:10.790 Okay. 00:10:11.030 --> 00:10:13.730 And it became kind of, I was stuck between a 00:10:13.730 --> 00:10:16.760 rock and a hard place because eventually I 00:10:16.790 --> 00:10:19.939 would want to, you know, I'd want to work nights 00:10:20.360 --> 00:10:22.610 and I'd also want to go fishing in the day. 00:10:22.610 --> 00:10:25.395 And I was starting to get burnt out because I 00:10:25.395 --> 00:10:27.555 would end up basically not getting any sleep. 00:10:27.584 --> 00:10:28.964 You know, I pull over on the side of the road and 00:10:28.964 --> 00:10:31.964 I had sleep or I'd sleep in my car in the middle 00:10:31.964 --> 00:10:33.405 of a, of a fishing day. 00:10:33.405 --> 00:10:35.385 But long story short, I just needed to 00:10:35.385 --> 00:10:36.824 make a, I needed to cut something out. 00:10:37.185 --> 00:10:39.675 And I knew I didn't want to be a busser or 00:10:39.675 --> 00:10:41.645 eventually a cocktail waitress forever. 00:10:42.194 --> 00:10:42.324 Right. 00:10:42.324 --> 00:10:43.935 Which is, you know, what I ended up doing. 00:10:43.935 --> 00:10:45.045 And I thought, well, okay, what do I, 00:10:45.045 --> 00:10:46.214 what do I want to do? 00:10:46.875 --> 00:10:49.214 I've always wanted to be a businesswoman since I 00:10:49.214 --> 00:10:50.820 was like, two years old. 00:10:51.050 --> 00:10:53.040 Probably like, honestly like three or four 00:10:53.040 --> 00:10:54.500 years old, I wanted to be a business woman. 00:10:55.190 --> 00:10:58.310 And the only thing I really loved was, was 00:10:58.310 --> 00:11:00.890 fishing and it was all I wanted to do. 00:11:00.890 --> 00:11:02.200 So I thought, well, I better make a business 00:11:02.210 --> 00:11:04.250 at fishing and how am I going to do that? 00:11:04.250 --> 00:11:04.940 Well, I need to be good. 00:11:04.970 --> 00:11:06.020 So how do you get good? 00:11:06.020 --> 00:11:07.070 You've got to do it all the time. 00:11:07.730 --> 00:11:09.500 And then how do you promote? 00:11:09.500 --> 00:11:11.450 Well, people need to know who you are and 00:11:11.450 --> 00:11:14.880 then it was all this amazing, perfect timing 00:11:14.880 --> 00:11:15.930 with social media. 00:11:15.930 --> 00:11:17.370 It was when you know, I was doing it before 00:11:17.370 --> 00:11:19.020 Facebook, but when Facebook came out, 00:11:19.020 --> 00:11:22.020 I saw an opportunity and I grabbed it, 00:11:22.050 --> 00:11:23.670 you know, right, wrong or otherwise. 00:11:23.700 --> 00:11:25.500 I mean, we've all made mistakes growing up and 00:11:25.500 --> 00:11:27.240 I've done some really stupid things and said 00:11:27.240 --> 00:11:28.230 a lot of stupid things. 00:11:28.230 --> 00:11:30.660 And people who are from our hometown are 00:11:30.660 --> 00:11:32.819 listening right now and going, Oh, she was, 00:11:32.850 --> 00:11:35.060 she has got a mouth on her, you know, I've 00:11:35.130 --> 00:11:38.330 done, doner and said a lot of stupid things. 00:11:38.330 --> 00:11:41.670 But at the end of the day, I use social media 00:11:41.699 --> 00:11:44.520 to help drive my career, and the rest is history. 00:11:45.380 --> 00:11:48.589 I got to imagine, today's day and age, in 00:11:48.589 --> 00:11:52.650 the commercial guiding fishing world, you 00:11:52.650 --> 00:11:55.380 see a lot of women, not so much back when 00:11:55.380 --> 00:11:55.950 you were doing it. 00:11:56.090 --> 00:11:56.960 Oh yeah, no. 00:11:57.950 --> 00:11:58.400 No. 00:11:59.240 --> 00:12:02.780 So that must've been, man that must've 00:12:02.780 --> 00:12:03.410 been difficult. 00:12:03.830 --> 00:12:05.780 Well, it was, and it wasn't, I did it 00:12:05.780 --> 00:12:07.920 to myself in a lot of ways, you know. 00:12:07.920 --> 00:12:10.370 I, yes, like the number, there weren't, 00:12:10.550 --> 00:12:11.300 there were no women. 00:12:11.330 --> 00:12:14.290 So, you know, Kathy Reddick was, was an OG. 00:12:14.420 --> 00:12:16.215 So Kathy was there, Denise Maxwell. 00:12:16.735 --> 00:12:16.895 Right. 00:12:16.895 --> 00:12:19.620 A handful of, of other women, Adrienne Comeau, 00:12:19.640 --> 00:12:22.334 my best friend, she was, she was getting 00:12:22.334 --> 00:12:24.104 started at the time she was working at Michael 00:12:24.104 --> 00:12:26.984 and Young's fly shop, but I was still cocktail 00:12:26.984 --> 00:12:29.885 waitressing every night at the casino in Langley. 00:12:30.605 --> 00:12:33.635 And, and for me that was a business, you 00:12:33.635 --> 00:12:35.405 know, I made my own hours, I went in. 00:12:36.030 --> 00:12:37.320 To me, it was like rented space, right? 00:12:37.320 --> 00:12:39.300 You've got you work as many hours as you want, 00:12:39.300 --> 00:12:40.350 you've got rented space. 00:12:40.350 --> 00:12:42.020 You hustle as hard as you need to, you go 00:12:42.040 --> 00:12:43.200 with a budget or a goal. 00:12:43.200 --> 00:12:44.880 I need to make 400 bucks in tips tonight. 00:12:45.240 --> 00:12:46.380 I've got to hustle, hustle, hustle. 00:12:46.380 --> 00:12:48.360 I need to be out of here by two or three, 00:12:48.360 --> 00:12:49.680 because I want to be first thing on the 00:12:49.680 --> 00:12:50.640 river, blah, blah, blah. 00:12:51.210 --> 00:12:54.780 And so I, to hustle, unfortunately, there's 00:12:54.790 --> 00:12:56.830 a certain book that makes you more money. 00:12:57.020 --> 00:12:58.640 I mean, I feel like I was split, I was 00:12:58.640 --> 00:13:01.349 like split testing back at the casino, it 00:13:01.349 --> 00:13:02.709 was like A/B testing. 00:13:02.709 --> 00:13:04.329 Okay, so what's going to get me more money. 00:13:04.329 --> 00:13:05.949 Does my hair, this color work? 00:13:05.949 --> 00:13:07.719 I mean, I just, I made way more money 00:13:07.719 --> 00:13:09.459 as a blonde, to be totally honest and. 00:13:09.459 --> 00:13:09.730 Really? 00:13:10.000 --> 00:13:11.079 Yeah, absolutely. 00:13:11.110 --> 00:13:13.630 And you know, and, and, and the dress code was 00:13:13.660 --> 00:13:16.270 we had to have nice hands and I was a really 00:13:16.270 --> 00:13:17.490 keen Sturgeon Fisher. 00:13:17.520 --> 00:13:19.770 And actually, even at that, at some point 00:13:19.770 --> 00:13:22.110 a guide and my hands were full of bait, 00:13:22.140 --> 00:13:25.035 crusty, you know, procure or just even 00:13:25.035 --> 00:13:27.105 like crusty stink bait. 00:13:27.525 --> 00:13:27.645 Right. 00:13:27.665 --> 00:13:29.405 And so I had to have, I had to cover them 00:13:29.405 --> 00:13:30.605 cause you're dealing with chips right? 00:13:30.605 --> 00:13:32.495 Like I, even though I was cocktail serving, 00:13:32.495 --> 00:13:35.205 you're still, people are handing you chips and 00:13:35.205 --> 00:13:36.305 you're giving chips back. 00:13:36.845 --> 00:13:37.005 Right. 00:13:37.005 --> 00:13:39.555 And so the code dress code was you had to 00:13:39.555 --> 00:13:41.895 have nice, nicely manicured nails. 00:13:41.895 --> 00:13:43.875 And so for the only way for me to have nice 00:13:43.875 --> 00:13:47.325 hands was I had to have fake nails to cover 00:13:47.325 --> 00:13:49.495 my disgusting hands. 00:13:49.655 --> 00:13:52.025 And, and so then get off work at, you 00:13:52.025 --> 00:13:54.495 know, 3:30, 4:30. 00:13:54.515 --> 00:13:56.915 It depended on what shift I was on, but usually I 00:13:56.915 --> 00:13:59.345 worked the 10:30 to 4:30 shift, and then I go 00:13:59.345 --> 00:14:00.035 straight to the river. 00:14:00.035 --> 00:14:02.230 Well, I'm not going to take my, I don't 00:14:02.250 --> 00:14:03.970 have time to take my makeup off, I gotta 00:14:04.000 --> 00:14:05.150 get to the river. 00:14:05.479 --> 00:14:07.870 I'm in a bloody, bloody hurry and. 00:14:07.900 --> 00:14:08.000 Yeah. 00:14:08.000 --> 00:14:10.189 I still got my nylons on and my hair is all 00:14:10.189 --> 00:14:13.579 done and my nails all did, you know, so for, I 00:14:13.579 --> 00:14:16.770 just, I looked a certain way and, and for a lot 00:14:16.770 --> 00:14:19.920 of, you know, especially guiding my first year 00:14:19.920 --> 00:14:22.750 of guiding, I was so excited to guide for 00:14:22.750 --> 00:14:23.750 Sturgeon on the Fraser. 00:14:23.750 --> 00:14:26.270 And admittedly, I worked for a different company 00:14:26.270 --> 00:14:27.890 at the time and they kind of just threw me a 00:14:27.890 --> 00:14:30.349 jet boat and they were like, here, use this for 00:14:30.349 --> 00:14:32.180 guiding your boyfriend will train you at the 00:14:32.180 --> 00:14:33.140 time that the timing. 00:14:33.699 --> 00:14:34.890 My boyfriend didn't train me. 00:14:35.810 --> 00:14:36.170 Shit. 00:14:36.170 --> 00:14:36.440 You know. 00:14:36.440 --> 00:14:37.570 Yeah. 00:14:37.570 --> 00:14:39.260 When we were on the boat, we were fishing. 00:14:39.260 --> 00:14:40.430 We weren't training me. 00:14:40.880 --> 00:14:43.220 And so I didn't know how to run a boat very well. 00:14:43.250 --> 00:14:46.100 And my truck that I had bought for guiding 00:14:46.100 --> 00:14:50.030 season was a lemon and I didn't know this. 00:14:50.240 --> 00:14:52.970 So when I brought it into Craftsman Collision in 00:14:52.970 --> 00:14:56.660 Chilliwack the owner, the owner there was like 00:14:56.660 --> 00:14:58.670 here, your frame's bent, but I'll tell you what 00:14:58.670 --> 00:15:01.965 you can use my Hummer for guiding, or like for 00:15:01.965 --> 00:15:02.805 whatever you need to do. 00:15:02.805 --> 00:15:03.935 And I needed something to. 00:15:03.935 --> 00:15:04.015 Wow. 00:15:04.015 --> 00:15:04.825 That could tow a boat. 00:15:04.845 --> 00:15:05.145 Yeah. 00:15:05.775 --> 00:15:07.814 But it's one of those new Hummers I'm still 00:15:07.814 --> 00:15:09.645 working because I would work all night and 00:15:09.645 --> 00:15:10.365 then guide all day. 00:15:10.365 --> 00:15:12.675 So I'm still going straight from the casino, 00:15:13.035 --> 00:15:15.345 now to the river for my, for my first guiding 00:15:15.555 --> 00:15:17.944 year, really in a jet boat with a Hummer. 00:15:18.935 --> 00:15:21.035 And of course my employee at the time 00:15:21.035 --> 00:15:23.105 has decked out the jet boat with like pink 00:15:23.135 --> 00:15:26.285 deckels right, or decals, with his company name. 00:15:26.495 --> 00:15:27.815 Of course people are staring. 00:15:27.815 --> 00:15:29.675 And then I'm this complete dipshit who 00:15:29.675 --> 00:15:31.835 doesn't know how to like, get, you ever been to 00:15:31.835 --> 00:15:33.605 island 22 in the morning, trying to back your 00:15:33.605 --> 00:15:35.375 boat up at 8:00 AM with the rest of the guys? 00:15:36.215 --> 00:15:37.745 All the clients are staring at you. 00:15:37.745 --> 00:15:39.245 All the guides are staring at you 00:15:39.245 --> 00:15:42.055 and you're, you're learning as you go. 00:15:42.455 --> 00:15:42.655 Right. 00:15:42.655 --> 00:15:44.255 So, you know, and then of course it's, you're 00:15:44.255 --> 00:15:46.295 embarrassed and you're insecure and you young, 00:15:46.325 --> 00:15:48.035 you're young and you say stupid things and 00:15:48.845 --> 00:15:50.855 yeah, it was rough the first little bit. 00:15:51.449 --> 00:15:53.670 But, yeah, so anyway, all of that to bring 00:15:53.670 --> 00:15:56.319 back to your point about social media. 00:15:56.830 --> 00:15:58.620 Yeah, there were not a lot of women back 00:15:58.620 --> 00:16:01.230 then, and I'm sure that if I had looked 00:16:01.230 --> 00:16:03.720 a different way, I would probably have 00:16:03.720 --> 00:16:04.829 been better received. 00:16:04.829 --> 00:16:09.860 So who knows if the, what I was receiving 00:16:09.860 --> 00:16:11.900 was based on me being a woman, or just based on 00:16:11.900 --> 00:16:14.420 the fact that I looked very much out of place. 00:16:15.180 --> 00:16:15.600 Hmm. 00:16:15.840 --> 00:16:18.420 You mentioned being insecure when you're 00:16:18.540 --> 00:16:20.160 learning through that process there. 00:16:20.430 --> 00:16:23.260 And that's a word that I wouldn't ascribe to you, 00:16:23.570 --> 00:16:26.040 in the entire time I've known you insecure is 00:16:26.100 --> 00:16:27.330 not one of those words. 00:16:27.630 --> 00:16:29.490 Is that something you just had to learn 00:16:29.490 --> 00:16:32.160 really quick to have a thick skin or have you 00:16:32.160 --> 00:16:34.020 been fairly headstrong most your life? 00:16:34.190 --> 00:16:35.960 Yeah, no, I've definitely been head strong, 00:16:36.050 --> 00:16:36.860 strong all my life. 00:16:36.950 --> 00:16:40.010 And I wouldn't say I am an insecure person, but 00:16:40.070 --> 00:16:44.375 I, I can be insecure about certain skills 00:16:44.375 --> 00:16:46.235 that I know that I have not put the time 00:16:46.235 --> 00:16:47.015 in to be good at. 00:16:47.765 --> 00:16:50.345 And in that case, or about certain, like I'm 00:16:50.405 --> 00:16:53.105 insecure right now about the size of my bum, like 00:16:53.345 --> 00:16:55.685 you're allowed to be insecure about things 00:16:55.685 --> 00:16:58.395 and it doesn't make you an insecure person. 00:16:59.075 --> 00:17:01.145 And so I, in my opinion, anyway, that's 00:17:01.145 --> 00:17:02.835 how I justify it. 00:17:02.835 --> 00:17:03.585 No I agree 00:17:03.725 --> 00:17:04.325 . On the boat launch. 00:17:04.325 --> 00:17:07.585 I was really in secure for sure. 00:17:07.735 --> 00:17:12.615 And just really nervous, really, really nervous 00:17:12.675 --> 00:17:14.145 about all the eyes on me that I didn't 00:17:14.145 --> 00:17:14.925 necessarily want. 00:17:14.925 --> 00:17:17.655 Like, I, I, I don't know if I, I definitely didn't 00:17:17.655 --> 00:17:18.435 want that much attention. 00:17:18.435 --> 00:17:20.985 That's one thing if your shit hot, you know? 00:17:20.985 --> 00:17:21.275 Right. 00:17:21.275 --> 00:17:22.635 Yeah, look at me now! 00:17:22.665 --> 00:17:24.524 But when, when you're just learning, you 00:17:24.524 --> 00:17:26.675 know, please just stop watching, please! 00:17:27.125 --> 00:17:28.444 You know, and everybody wants to come and 00:17:28.444 --> 00:17:29.824 offer an opinion and you're like, yeah, 00:17:30.034 --> 00:17:31.715 but you just, you're just making it worse. 00:17:31.715 --> 00:17:33.480 Like I just need figure it out. 00:17:33.510 --> 00:17:34.740 Just go away, I know. 00:17:34.830 --> 00:17:36.690 It's, I'm sure everyone's had that one. 00:17:37.080 --> 00:17:39.495 I think family guy had a good clip of Peter 00:17:39.495 --> 00:17:41.520 Griffin tried to back a boat into a boat launch. 00:17:41.550 --> 00:17:43.200 He basically just ends up running it 00:17:43.200 --> 00:17:45.000 back and forward. 00:17:45.090 --> 00:17:45.630 Good to go. 00:17:45.860 --> 00:17:46.220 Yeah. 00:17:46.640 --> 00:17:48.950 I didn't have any crazy, I had one stoop 00:17:48.990 --> 00:17:49.850 like I had, I've done. 00:17:49.880 --> 00:17:50.990 No, I take that back. 00:17:50.990 --> 00:17:52.190 I didn't a couple of stupid things. 00:17:53.870 --> 00:17:55.570 I was not a great Sturgeon guide, but that, 00:17:55.570 --> 00:17:57.440 that actually was great for me to learn because. 00:17:58.334 --> 00:18:00.104 It wasn't so much, even that I wasn't a great 00:18:00.104 --> 00:18:01.784 Sturgeon guide, it was that I didn't care to be 00:18:01.784 --> 00:18:02.594 a great Sturgeon guide. 00:18:03.420 --> 00:18:04.980 And that's, that's what it came down to for 00:18:04.980 --> 00:18:07.230 me, that was really the first step in 00:18:07.230 --> 00:18:08.160 being a business owner. 00:18:08.160 --> 00:18:12.330 So I always have believed that you need to do what 00:18:12.330 --> 00:18:14.460 you love and if it's not in business than it 00:18:14.460 --> 00:18:16.260 is, it's in life, but you need to be happy. 00:18:16.290 --> 00:18:17.490 That's really important to me. 00:18:17.490 --> 00:18:20.820 And it's the foremost, it leads my whole life 00:18:20.850 --> 00:18:21.900 and, and my business. 00:18:21.930 --> 00:18:24.945 And for me, it was like, okay, I did want a guide. 00:18:25.005 --> 00:18:25.455 I did. 00:18:25.545 --> 00:18:27.945 And I'm doing it because this is what guides do in 00:18:27.945 --> 00:18:29.085 the Fraser Valley right? 00:18:29.085 --> 00:18:29.405 Right. 00:18:29.625 --> 00:18:32.325 But then why do I not like it? 00:18:32.445 --> 00:18:35.625 And then I started doing Salmon trips and I was 00:18:35.625 --> 00:18:37.065 like, ah, I'm into this. 00:18:37.065 --> 00:18:37.965 I'm really into this. 00:18:37.965 --> 00:18:43.155 And then I started doing Steelhead trips and that 00:18:43.155 --> 00:18:44.285 was me, that was it. 00:18:44.285 --> 00:18:45.945 It was just, that was what I wanted to do. 00:18:45.945 --> 00:18:48.405 And there was a handful of Steelhead 00:18:48.405 --> 00:18:50.115 trips available through the company 00:18:50.115 --> 00:18:51.075 I was working for. 00:18:51.960 --> 00:18:54.540 And I just thought it was time to branch out 00:18:54.540 --> 00:18:55.170 to do my own thing. 00:18:55.170 --> 00:18:57.510 I wanted to do more Steelhead trips my way. 00:18:57.900 --> 00:18:59.890 So that's exactly what I did, I started Flygal. 00:18:59.910 --> 00:19:02.340 I had had Flygal cause I was a sales rep at the 00:19:02.340 --> 00:19:04.770 time and I use Flygal as my business for 00:19:04.770 --> 00:19:07.890 write-offs and stuff, but ended up turning it 00:19:07.890 --> 00:19:11.700 into my guiding operation and really that life was 00:19:11.700 --> 00:19:12.510 never the same again. 00:19:13.280 --> 00:19:14.899 So everything you've done is basically 00:19:14.899 --> 00:19:15.860 school of hard knocks. 00:19:15.860 --> 00:19:17.419 You didn't have any business schooling 00:19:17.419 --> 00:19:17.899 behind you. 00:19:18.340 --> 00:19:19.810 No, no, definitely not. 00:19:20.050 --> 00:19:23.740 My yes, school of hard knocks 110%, but my mom 00:19:23.830 --> 00:19:26.230 is a, is a very, very savvy business woman. 00:19:27.070 --> 00:19:27.610 That helps. 00:19:27.760 --> 00:19:28.149 Yeah. 00:19:28.300 --> 00:19:28.540 Yeah. 00:19:28.570 --> 00:19:32.050 She and, and not, I wouldn't even, 00:19:32.985 --> 00:19:34.695 more in like the administrative side. 00:19:34.725 --> 00:19:35.024 Right? 00:19:35.024 --> 00:19:36.995 So like to this day, my mom helps me 00:19:36.995 --> 00:19:40.004 with, I'm all about numbers and crunching. 00:19:40.034 --> 00:19:41.804 So to this day, I'm like, mom, I'm having 00:19:41.804 --> 00:19:43.245 a really hard time with my spreadsheet. 00:19:43.245 --> 00:19:45.314 Can you please help me with my projections? 00:19:45.314 --> 00:19:47.715 And so she's kind of been, always been my 00:19:47.715 --> 00:19:50.205 little, like my coder and it's cool because 00:19:50.205 --> 00:19:51.284 we work together. 00:19:51.284 --> 00:19:54.915 So I have always really been in marketing and I 00:19:54.915 --> 00:19:56.594 remember my mom telling me when I was in high 00:19:56.594 --> 00:19:59.655 school, you are, you need to go into marketing. 00:20:00.600 --> 00:20:01.680 And I was just like, that's just 00:20:01.680 --> 00:20:02.670 such a stupid name. 00:20:02.670 --> 00:20:03.690 Like what's marketing. 00:20:04.080 --> 00:20:05.250 It sounds like you're going shopping 00:20:05.250 --> 00:20:05.880 on a weekend. 00:20:06.300 --> 00:20:08.940 No, I just, I didn't want to go into marketing. 00:20:09.170 --> 00:20:11.310 I should have, I guess I did end up going into 00:20:11.310 --> 00:20:11.930 marketing actually. 00:20:11.980 --> 00:20:12.900 You did go into marketting! 00:20:12.900 --> 00:20:14.600 I did go to marketing mom. 00:20:15.480 --> 00:20:16.670 Mothers know best. 00:20:17.050 --> 00:20:17.350 Yes. 00:20:17.650 --> 00:20:22.220 Yeah and she, and so I, she would come home upset 00:20:22.220 --> 00:20:22.910 about things at work. 00:20:22.910 --> 00:20:24.590 She was the big buyer. 00:20:24.875 --> 00:20:26.625 She was in Langley, but now she was, 00:20:26.775 --> 00:20:28.425 she's retired now, but she was the head 00:20:28.425 --> 00:20:30.815 buyer for the city of Chilliwack, or she was 00:20:30.895 --> 00:20:32.715 first head buyer at Langley then Chilliwack. 00:20:32.745 --> 00:20:36.315 And she would come all upset from the guys at 00:20:36.315 --> 00:20:39.435 work because she also, she was the big wig and 00:20:39.455 --> 00:20:41.565 dealing with a lot of those guys, and gals. 00:20:41.595 --> 00:20:43.665 There was a lot of stuff that she 00:20:43.665 --> 00:20:44.385 had to go through. 00:20:44.835 --> 00:20:46.935 And so she'd sit down and together I would help 00:20:46.935 --> 00:20:48.135 her craft her emails. 00:20:48.720 --> 00:20:51.780 To go to her, whoever it is, who's given 00:20:51.780 --> 00:20:52.740 her a difficult time. 00:20:52.740 --> 00:20:54.450 And so I learned a lot through business 00:20:54.450 --> 00:20:55.980 by helping my mom through her business. 00:20:56.280 --> 00:20:58.860 And then my mom would also help me with mine. 00:20:58.860 --> 00:21:01.560 So to this day we still do work together 00:21:01.560 --> 00:21:03.540 and, and I'm forever indebted to my mom. 00:21:03.540 --> 00:21:06.120 So yes, it was hard knocks, but it was hard 00:21:06.120 --> 00:21:08.760 knocks with the support of a wonderful family. 00:21:09.270 --> 00:21:10.110 That is so cool. 00:21:10.470 --> 00:21:11.040 That's so cool. 00:21:11.070 --> 00:21:13.720 It's good that you had that, but you know, even 00:21:13.790 --> 00:21:16.790 having all the support out there, you still 00:21:16.790 --> 00:21:18.439 have to take it upon yourself to accept that 00:21:18.439 --> 00:21:20.990 support and, and start pushing it forward. 00:21:21.800 --> 00:21:25.760 When we talk about marketing, you've been 00:21:25.760 --> 00:21:28.490 very, very successful in marketing yourself 00:21:28.490 --> 00:21:29.840 and marketing the brand. 00:21:29.840 --> 00:21:31.580 And you've done it, I mean, there's a few ways 00:21:31.580 --> 00:21:33.800 that people can market themselves and you've 00:21:33.800 --> 00:21:37.770 done it in a way that's very true to yourself. 00:21:38.100 --> 00:21:40.679 I think anyways, from, from, from my position, 00:21:40.679 --> 00:21:43.439 looking in, you can watch the Instagram 00:21:43.439 --> 00:21:45.000 posts of people and there's surefire 00:21:45.000 --> 00:21:46.139 ways to get likes. 00:21:46.139 --> 00:21:50.219 And the entire process, from my 00:21:50.219 --> 00:21:53.909 perspective anyways, has been very honest. 00:21:54.179 --> 00:21:55.889 Like you're basically, you're, you're laying 00:21:55.889 --> 00:21:58.050 it out there and it seems to have been 00:21:58.050 --> 00:21:59.159 really well received. 00:21:59.339 --> 00:22:01.340 Well to me I mean, integrity is 00:22:01.340 --> 00:22:02.000 everything, right? 00:22:02.000 --> 00:22:03.800 So if you're not true to your word, then 00:22:03.800 --> 00:22:04.879 what have you got left? 00:22:04.879 --> 00:22:07.340 And I've, I really, really believe in that. 00:22:07.340 --> 00:22:09.979 And so you also need to remembe,r when I started 00:22:09.979 --> 00:22:13.250 using social media and just Facebook, because 00:22:13.250 --> 00:22:16.010 Instagram was, I mean, we all were like Instagram, 00:22:16.080 --> 00:22:18.280 none of us were going to join Instagram, but 00:22:18.830 --> 00:22:22.845 Facebook, it was really provocative to post a 00:22:22.875 --> 00:22:26.564 grip and grim photo in a tight fitting cardigan. 00:22:26.655 --> 00:22:28.274 It was different back then. 00:22:28.605 --> 00:22:31.905 So even when I would go from the casino 00:22:31.905 --> 00:22:34.485 and I had like, I had this REI, or I guess 00:22:34.485 --> 00:22:36.794 mountain equipment co-op, thermal shirt 00:22:36.825 --> 00:22:38.235 that was bright fuchsia. 00:22:38.504 --> 00:22:41.865 And because I dare wore a pink scarf to stay 00:22:41.865 --> 00:22:44.804 warm on the Thompson that was provocative, 00:22:44.804 --> 00:22:47.815 or the fact that my hair looked combed. 00:22:48.120 --> 00:22:49.080 That was provocative. 00:22:49.080 --> 00:22:49.190 Right. 00:22:49.460 --> 00:22:50.970 It was different then. 00:22:51.010 --> 00:22:53.629 Now, it's almost like it's like watching 00:22:53.629 --> 00:22:55.129 movies and media, right? 00:22:55.129 --> 00:22:56.950 You have to just go more, more shock factor. 00:22:57.340 --> 00:22:57.680 Right. 00:22:57.860 --> 00:23:01.340 And I feel like social media now, everyone's 00:23:01.340 --> 00:23:03.560 constantly trying to push the limit and for 00:23:03.560 --> 00:23:06.889 me, because that's just never been in my DNA. 00:23:06.889 --> 00:23:09.770 It's just not, like I was already made 00:23:09.800 --> 00:23:13.159 to feel really, not guilty, but aware 00:23:13.159 --> 00:23:15.169 of being provocative with a pink scarf. 00:23:15.500 --> 00:23:20.149 So the thought of even thinking to take 00:23:20.149 --> 00:23:22.669 my clothes off or do some of the ridiculous 00:23:22.669 --> 00:23:24.530 things that we're seeing people do on Instagram 00:23:24.530 --> 00:23:26.299 now, that just doesn't register with me. 00:23:26.519 --> 00:23:26.679 Right. 00:23:26.679 --> 00:23:29.600 Now, I'm not against it, in a lot of way, in 00:23:29.600 --> 00:23:31.699 a lot of ways I am, in a lot of ways I'm not. 00:23:31.699 --> 00:23:34.159 But you know, it's funny. 00:23:34.219 --> 00:23:36.320 I give grief to people on my pack podcasts 00:23:36.320 --> 00:23:39.645 all the time, quietly, maybe subtly, just about 00:23:39.945 --> 00:23:41.145 being an influencer. 00:23:42.435 --> 00:23:44.145 But it hit me the other day. 00:23:44.145 --> 00:23:45.945 I was like, it really is no difference. 00:23:45.975 --> 00:23:49.605 I use my social media, to yes share my life and 00:23:49.605 --> 00:23:51.135 grow community for sure. 00:23:51.225 --> 00:23:53.025 And I've made some wonderful relationships, 00:23:53.025 --> 00:23:55.754 but I also use it to promote my business. 00:23:55.785 --> 00:23:57.525 Now, why do I want to promote my business? 00:23:57.525 --> 00:23:59.525 Because I genuinely believe in my product. 00:24:00.045 --> 00:24:02.145 And I genuinely believe that it helps people and 00:24:02.145 --> 00:24:02.995 builds better community. 00:24:03.015 --> 00:24:04.665 It's so win, win, win, win. 00:24:05.115 --> 00:24:05.285 Right. 00:24:05.285 --> 00:24:08.325 But, but is that any different to the person 00:24:08.325 --> 00:24:12.555 who's using it to sell product as an influencer 00:24:12.765 --> 00:24:14.955 that they also believe will help people's lives? 00:24:14.955 --> 00:24:17.665 So, you know, it's a real sticky subject 00:24:17.915 --> 00:24:18.705 social media. 00:24:18.725 --> 00:24:21.960 I think the big thing, and my mom said to me 00:24:21.960 --> 00:24:23.850 the other day, she was like, how are you doing 00:24:23.850 --> 00:24:27.270 balancing your, showing your life versus your 00:24:27.270 --> 00:24:28.470 business on social. 00:24:28.990 --> 00:24:29.140 Right. 00:24:29.140 --> 00:24:30.889 And, and she was like, do you not get 00:24:30.889 --> 00:24:32.419 any complaints that you've been promoting 00:24:32.419 --> 00:24:33.139 your business? 00:24:33.735 --> 00:24:36.074 And I was like, but mom the reality is 00:24:36.314 --> 00:24:38.294 like, I want to share my life, but I'm also 00:24:38.294 --> 00:24:40.485 not in the business of just, here look at how 00:24:40.485 --> 00:24:41.564 awesome my life is. 00:24:41.564 --> 00:24:42.885 Look at how great I am, look at how 00:24:42.885 --> 00:24:44.084 much fun I have. 00:24:44.764 --> 00:24:47.135 And, and, and just because, you know what 00:24:47.135 --> 00:24:48.844 I mean, I'm in, I'm in, I'm in business. 00:24:48.875 --> 00:24:50.735 It's like, of course I want you to follow me so 00:24:50.735 --> 00:24:53.405 that I can inspire you and we can get to know 00:24:53.405 --> 00:24:55.665 each other or we can take a course together, 00:24:55.665 --> 00:24:57.435 but I am not in the business of being like, 00:24:57.435 --> 00:24:58.485 look at how awesome I am. 00:24:58.485 --> 00:25:00.015 My life is just so wonderful. 00:25:00.515 --> 00:25:01.865 Well that just alienates people. 00:25:02.155 --> 00:25:02.665 Right. 00:25:03.455 --> 00:25:04.955 It might be fun to look at, but over the 00:25:04.955 --> 00:25:06.615 longterm, I think that just alienates people. 00:25:06.825 --> 00:25:08.825 So I think staying real, as much as I want to be 00:25:08.825 --> 00:25:11.525 like, yes, I'm definitely authentic because I want 00:25:11.945 --> 00:25:14.195 everybody to feel real and authentic, at the 00:25:14.195 --> 00:25:17.075 end of the day I also believe it's just part of 00:25:17.075 --> 00:25:18.605 business as being real. 00:25:18.605 --> 00:25:20.705 So it's one in the same one in the same to me. 00:25:21.554 --> 00:25:24.195 Well, one of my, and it's, I think it's a 00:25:24.195 --> 00:25:26.534 lot of people quite liked this one post 00:25:26.534 --> 00:25:27.435 that you put out there. 00:25:28.215 --> 00:25:29.354 Do you want to talk about Martin? 00:25:30.334 --> 00:25:30.905 Oh yeah. 00:25:30.905 --> 00:25:31.895 My cigarette ball 00:25:32.085 --> 00:25:36.725 It's got nothing to do with, with fishing. 00:25:36.725 --> 00:25:38.885 It's got nothing to do with, but it 00:25:38.885 --> 00:25:39.895 has a lot to do. 00:25:40.285 --> 00:25:40.935 Community. 00:25:40.935 --> 00:25:41.375 With you. 00:25:41.375 --> 00:25:41.535 Yeah. 00:25:41.595 --> 00:25:43.455 Well, it's got a lot to do with tenacity as 00:25:43.455 --> 00:25:46.035 well and perseverance and dedication. 00:25:47.025 --> 00:25:48.915 Can you tell, tell us about Martin? 00:25:48.995 --> 00:25:49.565 Yeah, 00:25:49.895 --> 00:25:52.565 So I, I was always the girl in school 00:25:52.565 --> 00:25:55.145 when I, when I went to Ember Creek, that 00:25:55.145 --> 00:25:55.925 was where I did my. 00:25:56.054 --> 00:25:58.245 10 11, 12, Ember Creek. 00:25:58.274 --> 00:26:01.274 I was a girl walking down the hallway and I I'm 00:26:01.274 --> 00:26:03.645 very proud to this day that I knew everybody. 00:26:03.824 --> 00:26:07.395 Like the guy, the Asian kid in the corner, Gavin, 00:26:08.165 --> 00:26:11.854 who didn't speak to Mark in the band room, who 00:26:11.854 --> 00:26:13.594 people didn't even think could speak English. 00:26:14.195 --> 00:26:16.934 Every single person in that school, I knew 00:26:17.455 --> 00:26:22.350 and, and really enjoyed watching everybody come 00:26:22.350 --> 00:26:23.129 together to do great. 00:26:23.990 --> 00:26:25.970 And the teachers I'm sure I was paying in the ass. 00:26:25.970 --> 00:26:27.860 Like we didn't have a female football league, 00:26:27.860 --> 00:26:30.620 so I rallied all the girls up and made 00:26:30.620 --> 00:26:32.720 it really difficult for them to say no. 00:26:32.720 --> 00:26:35.265 And I was the one trying to organize walkouts and, 00:26:35.295 --> 00:26:36.025 you know, I was that. 00:26:36.025 --> 00:26:36.615 Good for you. 00:26:36.705 --> 00:26:40.155 I was that girl, but I loved community. 00:26:40.205 --> 00:26:42.605 And one of the things that very quickly 00:26:42.605 --> 00:26:45.545 became this communal, this communal thing was 00:26:45.545 --> 00:26:48.635 this, this I had started making named Martin. 00:26:48.635 --> 00:26:51.575 And so with back then it was this thing where like 00:26:51.575 --> 00:26:53.885 you could take cigarette tinfoil and I don't 00:26:53.885 --> 00:26:55.565 smoke, so I don't know if it's the same, but you 00:26:55.565 --> 00:26:57.335 would, you know, today, but you would peel the 00:26:57.335 --> 00:27:00.274 paper off of the tinfoil and it would have this 00:27:00.274 --> 00:27:01.264 bit of adhesive on it. 00:27:01.264 --> 00:27:03.514 And so you would use your hands to 00:27:03.514 --> 00:27:04.475 roll it into a ball. 00:27:04.475 --> 00:27:06.095 And I had heard that you could sell 00:27:06.095 --> 00:27:07.175 it for 500 bucks. 00:27:07.534 --> 00:27:09.544 So I was very excited about making, I needed 00:27:09.575 --> 00:27:11.555 500 bucks who doesn't need 500 bucks. 00:27:11.555 --> 00:27:14.135 I mean, my car at the time was worth 500 bucks. 00:27:14.435 --> 00:27:17.405 So I was, I was set on getting this ball and, 00:27:18.210 --> 00:27:19.470 I can't remember why he was named Martin. 00:27:19.500 --> 00:27:21.870 Oh, that's right cause my dad plays guitars and he 00:27:21.870 --> 00:27:23.649 was all about the Martin. 00:27:23.860 --> 00:27:24.590 The Martin, yeah. 00:27:25.040 --> 00:27:28.170 And so we had Martin and everybody who smoked 00:27:28.170 --> 00:27:31.340 would start to bring me these tinfoil pieces. 00:27:31.340 --> 00:27:33.980 And I went to school every day with a, like 00:27:34.010 --> 00:27:35.660 the, you know, the street what's that 00:27:35.660 --> 00:27:37.760 chocolate, it's like the something streets, 00:27:38.270 --> 00:27:39.590 chocolates at Christmas. 00:27:40.960 --> 00:27:42.590 It's like this, it looks like this. 00:27:42.590 --> 00:27:45.014 It's this tall, big container of like. 00:27:45.014 --> 00:27:45.665 Tobelrone? 00:27:46.124 --> 00:27:48.034 Well, it's like quality chocolate that you get. 00:27:48.284 --> 00:27:48.695 Okay. 00:27:49.634 --> 00:27:51.885 Anyway, that you get at Christmas time and 00:27:51.885 --> 00:27:54.945 so even the kids would even pass it around and 00:27:54.945 --> 00:27:56.385 be like, here, let me take it for lunch and 00:27:56.385 --> 00:27:57.585 they'd go and fill it up. 00:27:57.585 --> 00:27:59.385 And I would spend a bunch of time at lunch, 00:27:59.385 --> 00:28:01.455 out there in the field, picking up all these 00:28:01.455 --> 00:28:03.915 tinfoil bits and the teachers got to know 00:28:03.915 --> 00:28:07.185 Martin and the cafeteria tables had this kind of 00:28:07.605 --> 00:28:08.925 like an orange peel top. 00:28:09.195 --> 00:28:11.945 So I would, I would carry a spoon in my pocket and 00:28:11.945 --> 00:28:13.715 I would constantly be rolling cause I can't 00:28:13.715 --> 00:28:16.294 sit still I'm, I, I just have I'm one of those 00:28:16.294 --> 00:28:18.775 people will drive you crazy cause I can't stop. 00:28:19.365 --> 00:28:19.495 Yeah. 00:28:19.495 --> 00:28:22.195 And so in class I could stay moving by rolling 00:28:22.195 --> 00:28:24.385 Martin and then I would roll him on the 00:28:24.385 --> 00:28:27.235 cafeteria table and bang him down with my spoon 00:28:27.235 --> 00:28:28.254 and really compact him. 00:28:28.615 --> 00:28:30.175 And everybody was fascinated. 00:28:30.175 --> 00:28:32.985 I mean, I had teachers given me tinfoil, so, 00:28:33.294 --> 00:28:35.905 and Ember Creek is to blame for Martin who I 00:28:35.905 --> 00:28:38.004 didn't end up selling and gave to my dad. 00:28:38.004 --> 00:28:39.445 And now he's the size of. 00:28:40.325 --> 00:28:42.295 He's like half the size of my face and. 00:28:42.295 --> 00:28:42.925 That's huge! 00:28:42.965 --> 00:28:43.715 Totally hard. 00:28:43.715 --> 00:28:45.395 He's like fully hard, he's like concrete. 00:28:45.395 --> 00:28:45.845 Yeah. 00:28:46.045 --> 00:28:46.375 Yeah. 00:28:46.375 --> 00:28:48.175 And if people want to see it, just go on 00:28:48.175 --> 00:28:50.425 the, on the Instagram account, check it out. 00:28:50.425 --> 00:28:53.395 It's a, yeah, but to me that's a lot 00:28:53.395 --> 00:28:55.345 of perseverance and the fact that you're 00:28:55.345 --> 00:28:59.395 doing it to make $500, that's much better. 00:28:59.915 --> 00:29:01.135 That's that's the entrepreneurial 00:29:01.135 --> 00:29:02.065 spirit right there. 00:29:02.275 --> 00:29:02.725 Yeah. 00:29:03.659 --> 00:29:07.399 At a young age, I was told I had ADHD and a 00:29:07.399 --> 00:29:08.960 few other things and, you know, bouncing 00:29:08.960 --> 00:29:10.760 off the walls, always doing something. 00:29:10.790 --> 00:29:12.470 I can appreciate that. 00:29:12.500 --> 00:29:14.629 I don't know if I got ADHD, but it was, 00:29:15.290 --> 00:29:16.820 maybe I do, maybe I don't, I don't know. 00:29:17.540 --> 00:29:21.180 But it is something that I've seen in 00:29:21.300 --> 00:29:25.710 other entrepreneurs, is this constant drive. 00:29:25.710 --> 00:29:28.410 This constant need to keep pushing forward. 00:29:28.950 --> 00:29:31.500 Is that something that you would attribute to 00:29:31.500 --> 00:29:33.800 your constant need to keep pushing forward? 00:29:33.970 --> 00:29:35.580 And do you get, do you get bored after 00:29:35.580 --> 00:29:36.750 a while and say, I got to do something 00:29:36.750 --> 00:29:37.470 completely different now. 00:29:37.550 --> 00:29:38.030 Whoa. 00:29:38.030 --> 00:29:39.920 Well, I don't know what the word board means, 00:29:40.280 --> 00:29:43.160 but yes, if I ever start feel like I may 00:29:43.160 --> 00:29:47.150 be getting what I assume is bored, then yes, I go 00:29:47.150 --> 00:29:47.990 and do something else. 00:29:47.990 --> 00:29:50.240 So there there's nothing scarier to me than 00:29:50.240 --> 00:29:51.460 a human being board. 00:29:51.919 --> 00:29:52.460 Totally. 00:29:52.490 --> 00:29:53.950 I mean, we have books, this thing 00:29:53.950 --> 00:29:55.180 called books, right? 00:29:55.210 --> 00:29:57.820 Let's be like, you can literally be quote 00:29:57.820 --> 00:30:01.480 unquote, board, and decide tomorrow to learn 00:30:01.480 --> 00:30:03.820 an entirely separate, like a new language. 00:30:04.150 --> 00:30:04.290 Right. 00:30:04.290 --> 00:30:06.790 There's is zero excuse to be bored. 00:30:07.630 --> 00:30:09.340 And you know, I don't, I'm not a doctor. 00:30:09.504 --> 00:30:11.905 And I don't know anything about ADD or ADHD, 00:30:11.905 --> 00:30:13.795 but it's interesting in reading certain 00:30:13.795 --> 00:30:16.555 studies and people who are passionate 00:30:16.555 --> 00:30:18.145 about primitive skills and hunter gatherer 00:30:18.145 --> 00:30:20.905 skills, a lot of people will say that that 00:30:20.905 --> 00:30:21.955 is a genetic thing. 00:30:22.015 --> 00:30:24.835 You know, something from our ancestry where we 00:30:24.865 --> 00:30:28.495 were, you needed to be constantly aware and 00:30:28.495 --> 00:30:30.685 not be able to focus on one thing necessarily, 00:30:30.935 --> 00:30:32.785 while out in the bush even just to stay alive. 00:30:32.785 --> 00:30:35.365 So there's a lot of interesting theories on 00:30:35.705 --> 00:30:36.875 the whole ADHD thing. 00:30:37.085 --> 00:30:40.175 What about getting into something like, you 00:30:40.175 --> 00:30:43.054 really got into fly fishing and getting 00:30:43.085 --> 00:30:46.355 typecasted as, Hey, she's the one that fly 00:30:46.355 --> 00:30:47.825 fishes, no gear for her. 00:30:47.855 --> 00:30:52.865 Or do you find it difficult to, to not 00:30:52.865 --> 00:30:54.665 get constrained by the business that 00:30:54.665 --> 00:30:55.415 you're building? 00:30:55.770 --> 00:30:56.910 Yeah, all the time. 00:30:56.910 --> 00:30:59.100 I'm constantly put in a box, which is hard 00:30:59.100 --> 00:31:01.140 because I did not start out fly fishing. 00:31:01.140 --> 00:31:04.710 I started out, I was a spoon angler, tenfold, 00:31:04.740 --> 00:31:06.420 you know, and, and I would be sitting there 00:31:06.420 --> 00:31:08.430 at night, procuring my bait and cutting up 00:31:08.430 --> 00:31:10.500 squid legs and constantly playing with different 00:31:11.700 --> 00:31:14.830 colored cures and borax and all that stuff. 00:31:15.460 --> 00:31:17.620 And I'm still really into that, you know, I 00:31:17.620 --> 00:31:18.850 still like to live bait. 00:31:18.879 --> 00:31:20.140 I live part of the year in Australia, 00:31:20.170 --> 00:31:22.900 fish a bunch of soft plastics and live baits 00:31:22.900 --> 00:31:26.680 and all these other thing, lures and yeah, 00:31:26.680 --> 00:31:28.720 it's hard for me to get out of that box. 00:31:28.720 --> 00:31:29.950 I know people really like to put me in a 00:31:29.950 --> 00:31:32.140 box and again, a lot of it's self-inflicted, 00:31:32.500 --> 00:31:34.510 but you know, the one thing that's nice about 00:31:34.600 --> 00:31:36.810 anchor dot doors is it's not about April Vokey. 00:31:37.110 --> 00:31:37.590 Right. 00:31:38.130 --> 00:31:38.620 Yeah. 00:31:38.640 --> 00:31:41.955 Which was a big, very cognitive decision 00:31:41.955 --> 00:31:44.055 years ago that I knew that I had to, I didn't 00:31:44.055 --> 00:31:45.735 want to, I had made the mistake of building a 00:31:45.735 --> 00:31:49.695 business around myself and that was a dead end. 00:31:49.785 --> 00:31:51.705 And I knew that I needed to take the 00:31:51.705 --> 00:31:53.445 next step forward and, and to be an, I was 00:31:53.445 --> 00:31:54.315 just more fulfilled. 00:31:54.695 --> 00:31:56.405 I didn't want it to be about me. 00:31:56.525 --> 00:31:58.115 I never wanted it to be all about me. 00:31:58.680 --> 00:32:01.270 Just like you, I never, so Silvercore, 00:32:01.290 --> 00:32:04.250 which is that the main business, named 00:32:04.250 --> 00:32:06.680 after my grandfather Silver Armano, my 00:32:06.680 --> 00:32:08.210 other grandfather, Cornelius Bader. 00:32:08.210 --> 00:32:09.650 I just took the silver and the core, 00:32:09.650 --> 00:32:10.460 put them together. 00:32:10.760 --> 00:32:14.090 One was a VPD detective, the other one was 00:32:14.090 --> 00:32:17.010 an entrepreneur, had a Bakery. 00:32:17.370 --> 00:32:19.080 And I thought, you know, I'll, I'll put 00:32:19.080 --> 00:32:19.860 these two things. 00:32:20.120 --> 00:32:20.700 What do they call it? 00:32:20.700 --> 00:32:23.020 A portmanteau, when you put them two together. 00:32:23.760 --> 00:32:25.100 But it was very conscious at that 00:32:25.100 --> 00:32:26.790 point, I didn't want to call it Traviscore. 00:32:26.810 --> 00:32:28.640 I didn't want to make it about me, because 00:32:28.700 --> 00:32:32.160 my thinking was, if I grow something and I 00:32:32.160 --> 00:32:34.680 put all this energy into it and it's so deeply 00:32:34.680 --> 00:32:37.890 tied to me, how do I take that next step 00:32:37.890 --> 00:32:38.760 to do something else? 00:32:38.760 --> 00:32:42.960 If I, if I want to stop that or sell it, or so 00:32:42.960 --> 00:32:45.810 I never had that dilemma of having something named 00:32:45.810 --> 00:32:48.600 after me, but building the April Vokey brand, 00:32:49.260 --> 00:32:51.420 you look at that as a bit of a dead end did you or 00:32:51.420 --> 00:32:53.100 something that would be just too tied to you that 00:32:53.100 --> 00:32:54.090 you couldn't grow pack? 00:32:54.500 --> 00:32:58.034 It is a constant decision that I make every year, 00:32:58.125 --> 00:33:00.165 every single year, I sit down and decide, 00:33:00.645 --> 00:33:02.415 cause look, business is all about trends 00:33:02.415 --> 00:33:03.315 and trends change. 00:33:03.495 --> 00:33:03.794 Sure. 00:33:04.004 --> 00:33:07.665 And you know, 15 years ago it, it paid to be 00:33:07.725 --> 00:33:10.305 corporate or to appear to be corporate, you know, 00:33:10.325 --> 00:33:12.975 to be responding to us or like we're responding 00:33:12.975 --> 00:33:15.345 as our, us, we. 00:33:16.055 --> 00:33:17.585 You didn't want to look like you were a 00:33:17.585 --> 00:33:18.665 single man business. 00:33:18.665 --> 00:33:20.920 You want it to look big, we're the big guys. 00:33:21.250 --> 00:33:21.550 Right. 00:33:21.760 --> 00:33:24.160 Now it feels, and again, it changes every year, 00:33:24.160 --> 00:33:27.760 but now it feels like it is advantageous to have 00:33:27.760 --> 00:33:29.260 your face behind it, people want to know who 00:33:29.260 --> 00:33:30.040 they're dealing with. 00:33:30.070 --> 00:33:31.540 They want to hear your story. 00:33:31.540 --> 00:33:33.400 And so even with Anchored Outdoors, which is 00:33:33.760 --> 00:33:35.620 recently branded, you know, it went live in 00:33:35.620 --> 00:33:38.230 February and I was going to leave myself off of 00:33:38.230 --> 00:33:41.110 it entirely and had, you know, I spoke to a couple 00:33:41.110 --> 00:33:43.150 of people I respect and they were like, you have 00:33:43.150 --> 00:33:46.360 to include your story because people want to 00:33:46.360 --> 00:33:48.520 know the face behind it. 00:33:49.350 --> 00:33:51.960 And, and so it is a constant 00:33:52.020 --> 00:33:53.429 ever-changing trend. 00:33:53.790 --> 00:33:56.189 It's something that, but with, with my 00:33:56.189 --> 00:33:57.899 brand anyway, or with our brand, with 00:33:57.899 --> 00:34:01.290 Anchored Outdoors, it works to have kind of 00:34:01.290 --> 00:34:02.340 the face behind it. 00:34:02.340 --> 00:34:05.040 But the focus, like at least, you know, the face 00:34:05.040 --> 00:34:08.639 behind it, but I want the focus to be on all 00:34:08.639 --> 00:34:10.440 the people with all of those incredible skills. 00:34:10.440 --> 00:34:12.989 And I think that that's, that, that I'm doing a 00:34:12.989 --> 00:34:15.730 good, I, we, cause it's not just me now, but. 00:34:16.010 --> 00:34:16.200 Right. 00:34:16.200 --> 00:34:18.690 Myself, Tom, Jackie, the team, I feel like we 00:34:18.690 --> 00:34:20.870 do a good job of doing that in, in bringing the 00:34:20.870 --> 00:34:22.850 focus to other people, even though people 00:34:22.850 --> 00:34:23.720 know it's my company. 00:34:24.615 --> 00:34:25.815 I think that's important. 00:34:25.815 --> 00:34:27.735 I think there's like you say, there is that 00:34:27.735 --> 00:34:30.215 fine line between making something that's so 00:34:30.215 --> 00:34:32.675 detached from you that you can easily replicate 00:34:32.675 --> 00:34:35.975 it or something that's so close to you that 00:34:36.005 --> 00:34:39.025 you'll, you'll be confined by it so that's. 00:34:39.534 --> 00:34:39.645 Right. 00:34:39.645 --> 00:34:41.415 You know, I don't know if I ever told you, I 00:34:41.415 --> 00:34:42.465 got to meet Bear Grylls. 00:34:42.525 --> 00:34:42.875 Right. 00:34:42.995 --> 00:34:46.804 So Bear Grylls has a family life and the 00:34:46.804 --> 00:34:49.295 business side and he calls it BG and 00:34:49.834 --> 00:34:50.834 Bear Grylls right. 00:34:50.834 --> 00:34:53.074 So that's, that's BG over there, that's the 00:34:53.074 --> 00:34:54.514 whole Hollywood TV stuff. 00:34:54.514 --> 00:34:56.424 And this is Bear Grylls over here. 00:34:56.424 --> 00:34:58.910 That's so funny because when I do my projections, 00:34:58.910 --> 00:35:00.470 cause every, and I've done this now for 00:35:00.500 --> 00:35:01.730 well, since 2007. 00:35:02.060 --> 00:35:03.740 I'm all about budgets and projections 00:35:03.740 --> 00:35:04.759 and goal setting. 00:35:05.120 --> 00:35:08.630 And I split my business, cause I, especially a 00:35:08.630 --> 00:35:10.430 few years back, I own more than one company. 00:35:10.759 --> 00:35:12.650 And I, if you look at my projections, it's 00:35:12.650 --> 00:35:15.410 like I had, I would have one company here, one 00:35:15.410 --> 00:35:17.890 company there, and the other company was AV. 00:35:17.890 --> 00:35:18.410 Yeah. 00:35:19.110 --> 00:35:21.870 And that was April Vokey, it was the brand. 00:35:21.930 --> 00:35:23.970 Like she, okay so, and I literally, to this 00:35:23.970 --> 00:35:26.279 day I sit down and I'm like, okay, that needs 00:35:26.279 --> 00:35:27.060 to make that much money. 00:35:27.060 --> 00:35:28.770 That needs to make that much money, she needs 00:35:28.770 --> 00:35:29.850 to make that much money. 00:35:29.880 --> 00:35:31.740 Like, I don't even look at myself like me, 00:35:31.740 --> 00:35:33.630 it's that, that's part of the company that 00:35:33.630 --> 00:35:35.340 needs to make a certain amount of income to 00:35:35.340 --> 00:35:35.940 make something work. 00:35:36.620 --> 00:35:37.340 That's funny. 00:35:37.940 --> 00:35:39.560 What about if we just switch gears 00:35:39.560 --> 00:35:40.460 just a little bit? 00:35:40.965 --> 00:35:44.025 In that whole building of brand, you've made 00:35:44.025 --> 00:35:46.545 the very conscious decision to include 00:35:46.545 --> 00:35:47.655 your family in that. 00:35:48.105 --> 00:35:50.895 So you've got your daughter, your husband, 00:35:51.295 --> 00:35:52.265 that's gotta be tough. 00:35:52.445 --> 00:35:54.305 Well, it's a mistake. 00:35:54.335 --> 00:35:55.145 It's a mistake. 00:35:55.255 --> 00:35:57.185 You know, no one's called me out on this yet, 00:35:57.215 --> 00:35:58.265 but that's a mistake. 00:35:58.265 --> 00:36:02.100 So I, very much when I gave birth, even 00:36:02.100 --> 00:36:05.220 if you read my first post, it says you will 00:36:05.220 --> 00:36:09.200 never see a photo of my daughter because, 00:36:10.250 --> 00:36:12.380 because I respect her wishes and she might 00:36:12.380 --> 00:36:14.150 not want to blah, blah, blah, blah, blah. 00:36:14.180 --> 00:36:15.200 You know, especially with the internet. 00:36:15.200 --> 00:36:16.580 I don't want her to have all these document. 00:36:16.609 --> 00:36:17.750 I'm such a bad mom. 00:36:18.500 --> 00:36:20.230 I don't want her to have all these documented 00:36:20.259 --> 00:36:23.600 photos when she's older and, and I just 00:36:23.630 --> 00:36:25.190 am too proud of her. 00:36:25.190 --> 00:36:27.109 So it's an Achilles heel. 00:36:27.140 --> 00:36:30.245 I have to draw, pull my head in sometimes and 00:36:30.245 --> 00:36:31.445 be like, are you sure? 00:36:31.955 --> 00:36:32.884 Are you sure if it's like, Oh, but 00:36:32.884 --> 00:36:33.825 she's just so cute. 00:36:33.825 --> 00:36:34.325 Like I just. 00:36:34.765 --> 00:36:35.375 She is cute! 00:36:36.044 --> 00:36:38.585 But yeah, it's an error and a mistake. 00:36:38.615 --> 00:36:42.215 And in, it's probably one of the things I 00:36:42.215 --> 00:36:45.545 shouldn't be doing, but I can't help myself. 00:36:47.845 --> 00:36:49.685 So we haven't talked about how 00:36:49.685 --> 00:36:50.605 you made that jump. 00:36:51.465 --> 00:36:54.945 There you are guiding on the river and you said, I 00:36:54.945 --> 00:36:56.085 know I want to be on TV. 00:36:56.445 --> 00:36:57.185 I mean, come on. 00:36:57.185 --> 00:36:59.195 How'd that jump happen? 00:36:59.755 --> 00:37:02.444 Well, you know, I got to keep it real and honest. 00:37:03.154 --> 00:37:05.435 You know, admittedly yeah, I mean, I always 00:37:05.435 --> 00:37:06.965 wanted to be on TV when I was younger. 00:37:07.025 --> 00:37:08.884 Like who, who, who doesn't back then 00:37:08.884 --> 00:37:09.495 grow up wanting. 00:37:09.495 --> 00:37:09.694 Sure. 00:37:09.694 --> 00:37:10.595 To be on TV. 00:37:10.595 --> 00:37:12.154 It was your at, at that point, it was 00:37:12.154 --> 00:37:12.845 your only outlet. 00:37:13.305 --> 00:37:13.825 Right, yeah. 00:37:13.825 --> 00:37:16.045 You know, there was, there was no internet you 00:37:16.045 --> 00:37:17.695 had just, if you wanted to have your voice heard 00:37:17.695 --> 00:37:18.685 you went onto television. 00:37:19.165 --> 00:37:21.265 And, and so when I was younger, I wanted to be 00:37:21.265 --> 00:37:23.365 on television, but as I grew up and evolved 00:37:23.365 --> 00:37:24.895 and had more opportunity with the internet, 00:37:24.895 --> 00:37:26.215 that slowly dissipated. 00:37:26.245 --> 00:37:29.545 But the television series happened because 00:37:29.605 --> 00:37:31.525 of what we were talking about earlier with 00:37:31.555 --> 00:37:32.795 this fear of boredom. 00:37:33.945 --> 00:37:35.670 Well, there's a number of ways that, I'll 00:37:35.670 --> 00:37:37.009 take you down two different roads here. 00:37:37.009 --> 00:37:37.240 So. 00:37:37.240 --> 00:37:37.350 Okay. 00:37:37.529 --> 00:37:39.180 The television series happened because I was 00:37:39.180 --> 00:37:41.040 already starting to write a book and the 00:37:41.040 --> 00:37:43.935 television network had said, we want to show, 00:37:43.995 --> 00:37:46.095 they'd been wasting my time for years of like, 00:37:46.175 --> 00:37:47.765 we want you to do a bikini show on a boat. 00:37:47.795 --> 00:37:50.345 We want you to do this show in that, 00:37:50.345 --> 00:37:52.885 like, it was all just ridiculous nonsense. 00:37:53.575 --> 00:37:53.775 Right. 00:37:53.775 --> 00:37:55.325 Finally, it must've got desperate again. 00:37:55.325 --> 00:37:57.915 Television is very much, time's changed 00:37:57.935 --> 00:37:58.895 by the seasons. 00:37:58.895 --> 00:38:01.445 Sometimes the execs want someone who's gun 00:38:01.445 --> 00:38:04.115 heavy, sometimes the execs want a woman host, 00:38:04.115 --> 00:38:06.425 sometimes they want it, it changes everyday but. 00:38:06.645 --> 00:38:06.915 Right. 00:38:07.175 --> 00:38:08.405 They must've been desperate, they said, 00:38:08.405 --> 00:38:10.755 we'll take whatever you've got and I 00:38:10.755 --> 00:38:13.214 said, well, I am subsidizing, I need my 00:38:13.214 --> 00:38:14.235 book to be subsidized. 00:38:14.265 --> 00:38:15.915 So why don't we do a television 00:38:15.915 --> 00:38:16.815 series by book? 00:38:17.685 --> 00:38:19.005 And they said yes. 00:38:19.035 --> 00:38:22.005 And so I got to writing the series QuickSmart 00:38:22.065 --> 00:38:23.865 and wrote them this television series 00:38:23.865 --> 00:38:25.695 teamed up with Nick Vujicic at VP Media 00:38:25.695 --> 00:38:28.425 House in Ontario, and the show was picked up. 00:38:28.485 --> 00:38:31.575 And from there I was still guiding and then 00:38:31.575 --> 00:38:33.295 in my off season I was filming the show. 00:38:33.945 --> 00:38:37.055 And in, while I was, while I was guiding, 00:38:37.055 --> 00:38:38.855 it was able to keep my brain spinning because 00:38:38.855 --> 00:38:40.505 I was writing my series while I was guiding. 00:38:41.015 --> 00:38:41.375 Right. 00:38:41.825 --> 00:38:44.220 But then the show was over and we'd done 00:38:44.220 --> 00:38:45.000 all of our filming. 00:38:45.060 --> 00:38:47.910 And I was really disappointed with editing 00:38:47.910 --> 00:38:51.209 that I'd had all these rich interviews and only 00:38:51.209 --> 00:38:53.430 two minutes of them were being used in the series. 00:38:54.080 --> 00:38:56.270 So I'm guiding on the Dea,n doing the 00:38:56.270 --> 00:38:58.009 usual thing, but now I'm not writing my 00:38:58.009 --> 00:39:02.915 television series and I start to get bored. 00:39:04.325 --> 00:39:04.685 Yeah. 00:39:04.775 --> 00:39:06.545 And that for me was like, okay, I'm 00:39:06.545 --> 00:39:07.805 not doing boredom. 00:39:07.835 --> 00:39:11.675 So I got this idea about doing a podcast and 00:39:11.735 --> 00:39:13.415 I had told everyone I would guide for 10 years. 00:39:13.415 --> 00:39:14.885 And I meant that, I always said I would only 00:39:14.885 --> 00:39:15.755 ever guide for 10 years. 00:39:15.755 --> 00:39:18.095 I've said that from the beginning and put 00:39:18.125 --> 00:39:20.135 in my 10th year and immediately went to 00:39:20.135 --> 00:39:21.085 work on a podcast. 00:39:21.295 --> 00:39:21.955 Just like that? 00:39:22.225 --> 00:39:22.885 Just like that. 00:39:23.154 --> 00:39:24.535 You just picked up a microphone and a 00:39:24.535 --> 00:39:26.245 recorder, and you just said, let's just start 00:39:26.245 --> 00:39:27.895 talking into this with other people, or 00:39:28.045 --> 00:39:28.674 like, what was that? 00:39:28.674 --> 00:39:29.725 Was there a big research? 00:39:29.755 --> 00:39:31.365 How do I start a podcast? 00:39:31.365 --> 00:39:33.674 No, no, no. 00:39:33.674 --> 00:39:35.895 My first episode was with Lonnie Waller and 00:39:35.895 --> 00:39:39.944 so I had interviewed him at my home or at my 00:39:39.944 --> 00:39:43.424 camp in Northern BC and was really disappointed 00:39:43.424 --> 00:39:45.375 that his interview, which is spectacular, 00:39:45.705 --> 00:39:46.694 had been cut down. 00:39:46.694 --> 00:39:48.855 And so I asked the TV show guys for 00:39:48.855 --> 00:39:49.725 the, all that audio. 00:39:50.115 --> 00:39:51.495 And then I converted that audio into 00:39:51.495 --> 00:39:52.365 my first episode. 00:39:53.370 --> 00:39:56.240 And then from there got off to launched that one 00:39:56.240 --> 00:39:58.759 in December, I think, six years ago, and then 00:39:58.759 --> 00:40:00.680 got myself the same, well, it's a different 00:40:00.680 --> 00:40:03.770 snowball mic, but just a little USB mic and 00:40:03.770 --> 00:40:07.069 started going around and sitting down with people. 00:40:07.190 --> 00:40:09.435 It was tough because I only ever did, did my 00:40:09.435 --> 00:40:12.345 podcast in person and really worked hard to 00:40:12.345 --> 00:40:14.025 have a beat just the top of the top of the 00:40:14.025 --> 00:40:15.134 top industry leaders. 00:40:15.525 --> 00:40:18.045 So it was difficult getting to a lot of them, 00:40:18.045 --> 00:40:19.875 but, but managed, yeah. 00:40:20.115 --> 00:40:22.395 And I didn't do a bunch of research, I kind 00:40:22.395 --> 00:40:23.235 of just went for it. 00:40:23.665 --> 00:40:24.665 Just jumped right in. 00:40:24.875 --> 00:40:25.085 Yep. 00:40:25.145 --> 00:40:26.705 Well, it's definitely worked out well. 00:40:27.395 --> 00:40:29.955 And then you did some time with, 00:40:29.955 --> 00:40:30.685 with MeatEater. 00:40:30.894 --> 00:40:31.475 Yeah, yeah. 00:40:31.475 --> 00:40:34.475 So MeatEater came into my life two years ago. 00:40:34.505 --> 00:40:35.315 When did I meet you guys? 00:40:35.665 --> 00:40:37.375 About, about that, yeah, a couple of years ago. 00:40:37.405 --> 00:40:37.795 Yes. 00:40:37.995 --> 00:40:39.105 Yep, and that went great. 00:40:39.105 --> 00:40:40.965 And then, you know, as things do contracts 00:40:40.965 --> 00:40:44.715 expired and I could either stay on and not 00:40:44.775 --> 00:40:47.595 own my, well own my content, but not have 00:40:47.595 --> 00:40:50.265 control over it in a lot of, in a lot of ways. 00:40:50.625 --> 00:40:50.835 Right. 00:40:50.865 --> 00:40:53.715 Or go independent and take Anchored Outdoors 00:40:53.715 --> 00:40:54.375 to what it is now. 00:40:54.375 --> 00:40:56.115 And that's obviously the route that I chose to go. 00:40:56.350 --> 00:40:56.680 Right. 00:40:56.710 --> 00:40:59.650 And so you've got the podcast Anchored and 00:40:59.650 --> 00:41:02.530 you decided let's, let's make this community, 00:41:02.710 --> 00:41:05.560 let's make this, the Masterclasses and the, 00:41:05.580 --> 00:41:08.590 the, the website of Anchored Outdoors. 00:41:08.680 --> 00:41:11.590 And that's gotta be one heck of a learning 00:41:11.590 --> 00:41:13.930 curve, cause you went infrom nothing, right? 00:41:14.550 --> 00:41:14.880 Yeah. 00:41:14.920 --> 00:41:15.150 Yeah. 00:41:15.150 --> 00:41:16.350 Well, you know, it's funny. 00:41:16.410 --> 00:41:19.380 I just wanted to build what I was craving. 00:41:19.990 --> 00:41:20.150 Right. 00:41:20.150 --> 00:41:22.140 And I felt like what was missing out there, 00:41:22.140 --> 00:41:23.100 I'm a new hunter. 00:41:24.180 --> 00:41:27.100 And, and I'm a sustenance hunter and I'm not, 00:41:27.290 --> 00:41:28.399 and who enjoys killing. 00:41:28.520 --> 00:41:30.890 I enjoy hunting, looking for animals, 00:41:30.890 --> 00:41:32.190 I enjoy eating. 00:41:32.670 --> 00:41:35.100 I don't enjoy the killing and I really 00:41:35.100 --> 00:41:36.640 don't enjoy bro vibes. 00:41:36.979 --> 00:41:37.759 Right. 00:41:37.759 --> 00:41:40.259 I just, I get it, I respect it, I am 00:41:40.259 --> 00:41:41.430 all about manly men. 00:41:41.460 --> 00:41:43.980 I think that it's okay for manly men 00:41:43.980 --> 00:41:45.600 to be bloodthirsty and talk about it, 00:41:45.600 --> 00:41:46.049 blah, blah, blah. 00:41:46.380 --> 00:41:46.560 Sure. 00:41:46.560 --> 00:41:49.645 It's just not what I am interested 00:41:49.645 --> 00:41:50.515 in listening to. 00:41:50.815 --> 00:41:51.055 Right. 00:41:51.085 --> 00:41:54.835 And so I wanted to create a platform of, you know, 00:41:55.045 --> 00:41:58.935 a community of people and conversation that was 00:41:58.935 --> 00:42:01.095 appealing, selfishly to me, and hope that other 00:42:01.095 --> 00:42:02.175 people felt the same way. 00:42:02.595 --> 00:42:05.025 And wouldn't, you know, there's a whole market of 00:42:05.025 --> 00:42:08.055 people out there who feel like that's been missing. 00:42:08.055 --> 00:42:10.215 And so that's really where the membership 00:42:10.215 --> 00:42:12.285 started to pickup was, you know, are these 00:42:12.285 --> 00:42:15.405 people who felt like maybe that what's the 00:42:15.405 --> 00:42:16.185 word I'm looking for? 00:42:16.185 --> 00:42:17.595 Tambour of voices missing. 00:42:18.135 --> 00:42:18.945 Right, okay. 00:42:19.935 --> 00:42:20.475 Good word. 00:42:21.045 --> 00:42:21.375 Thanks. 00:42:23.835 --> 00:42:26.625 So now, February, you launched Anchored 00:42:26.625 --> 00:42:31.245 Outdoors, we are going to be coming up on a year 00:42:31.245 --> 00:42:32.355 in a little bit here. 00:42:32.685 --> 00:42:35.315 What do you see in the future for Anchored? 00:42:35.765 --> 00:42:36.425 Yeah. 00:42:36.455 --> 00:42:37.265 Great question. 00:42:37.835 --> 00:42:40.775 More community, way more community. 00:42:40.835 --> 00:42:43.785 I started the Facebook page pretty late 00:42:43.785 --> 00:42:44.774 into the business. 00:42:45.105 --> 00:42:46.634 Like the Facebook group's only been around for 00:42:46.634 --> 00:42:50.234 a while and I'm just constantly in awe of 00:42:50.234 --> 00:42:53.384 the people on there and the community that 00:42:53.384 --> 00:42:55.694 builds totally, it's got nothing to do with 00:42:55.694 --> 00:42:58.395 me, it's just everybody networking, getting 00:42:58.395 --> 00:42:58.935 to know each other. 00:42:59.325 --> 00:43:01.845 They trust each other, but they also trust 00:43:01.845 --> 00:43:03.484 they, they, they speak same language. 00:43:03.484 --> 00:43:03.814 Right. 00:43:03.814 --> 00:43:04.254 It's just. 00:43:04.254 --> 00:43:04.544 Right. 00:43:05.194 --> 00:43:07.815 It's just, everyone's kind of on the same page. 00:43:07.815 --> 00:43:09.615 Everyone's different, but they all have the same 00:43:09.615 --> 00:43:11.925 values as I think what I'm probably looking for. 00:43:12.375 --> 00:43:13.845 And I'd like to really take that 00:43:13.845 --> 00:43:14.535 to the next level. 00:43:14.535 --> 00:43:17.565 So the Masterclasses will always be probably front 00:43:17.565 --> 00:43:20.955 and center because they are extremely interesting 00:43:21.315 --> 00:43:22.904 and well worth the money. 00:43:23.075 --> 00:43:23.875 And they're beautiful. 00:43:24.125 --> 00:43:24.455 Thanks. 00:43:24.455 --> 00:43:26.135 They're well-produced are well put together. 00:43:26.165 --> 00:43:26.915 They're really nice. 00:43:27.095 --> 00:43:27.425 Yeah. 00:43:27.425 --> 00:43:28.895 You know, it was important to me that 00:43:28.955 --> 00:43:33.495 my, that our instructors would be proud of what 00:43:33.495 --> 00:43:34.425 they were putting out. 00:43:34.965 --> 00:43:36.825 And I think it's safe to say that we've 00:43:36.825 --> 00:43:37.685 done that, you know. 00:43:37.685 --> 00:43:38.575 I'd say so. 00:43:38.575 --> 00:43:40.485 It's not me, it's it's the whole team, right. 00:43:40.485 --> 00:43:42.375 Is Tom is our homestead coordinator 00:43:42.375 --> 00:43:44.535 Jackie's our hunt, our hunt coordinator. 00:43:44.865 --> 00:43:46.545 It's the videographers, there's a bunch of 00:43:46.545 --> 00:43:47.595 videographers involved. 00:43:47.595 --> 00:43:49.815 It's every, everybody as a team and 00:43:49.815 --> 00:43:50.685 everybody is proud. 00:43:50.685 --> 00:43:52.485 Every instructor is proud of what they've put out. 00:43:52.515 --> 00:43:55.245 And the next step is going to be interactive 00:43:55.245 --> 00:43:57.790 courses, so being able to do the courses together. 00:43:58.859 --> 00:43:59.259 Cool. 00:43:59.350 --> 00:43:59.799 Yeah. 00:43:59.910 --> 00:44:00.509 That's important. 00:44:00.509 --> 00:44:02.160 You know, a membership is no good if 00:44:02.160 --> 00:44:02.920 people don't use is. 00:44:03.810 --> 00:44:04.150 Totally. 00:44:04.150 --> 00:44:07.319 So it's important that we, you know, if it takes 00:44:07.410 --> 00:44:09.870 a team to do it together and, and it gets everyone 00:44:09.870 --> 00:44:11.730 inspired and excited, then why not right? 00:44:12.270 --> 00:44:12.660 Totally. 00:44:12.690 --> 00:44:15.390 And then, I mean, I think like anything I look 00:44:15.390 --> 00:44:17.610 at, from my perspective, looking at that business 00:44:17.610 --> 00:44:20.370 model, that community is the biggest thing 00:44:20.370 --> 00:44:23.070 that, that, the most valuable thing that you 00:44:23.070 --> 00:44:24.300 can grow there, I think. 00:44:24.360 --> 00:44:24.720 Yeah. 00:44:24.950 --> 00:44:25.760 And it's so much fun. 00:44:25.760 --> 00:44:27.260 Like we just started every, once a month we 00:44:27.260 --> 00:44:29.870 do, mon, so we do members only fly tying nights and 00:44:29.870 --> 00:44:33.110 they're interactive and it's so cool that I'll 00:44:33.110 --> 00:44:33.800 have a hundred people. 00:44:33.800 --> 00:44:35.120 Cause you know, it can only have a hundred 00:44:35.120 --> 00:44:37.280 in the, in a meeting and about a hundred 00:44:37.280 --> 00:44:38.120 people on my screen. 00:44:38.120 --> 00:44:40.340 And while the guest instructor is speaking, 00:44:40.755 --> 00:44:43.545 I can go through, and teaching how to tie, I 00:44:43.545 --> 00:44:46.395 can go through and look at everybody's video and 00:44:46.395 --> 00:44:48.585 then be like, Tom, just real quick, you know, 00:44:48.615 --> 00:44:49.455 tighten that hackle. 00:44:50.345 --> 00:44:52.805 You know, Laura makes sure that, let me know 00:44:52.805 --> 00:44:53.945 if you need help with the whip finish later, 00:44:53.945 --> 00:44:56.045 and then they're chatting to me and you know, 00:44:56.045 --> 00:44:58.475 it's just this real, you walk away from it 00:44:58.475 --> 00:45:01.475 feeling so fulfilled and so happy just to spend 00:45:02.165 --> 00:45:03.995 just time with, you know, special people. 00:45:03.995 --> 00:45:04.685 I love it. 00:45:04.685 --> 00:45:05.705 I've never been so happy. 00:45:06.330 --> 00:45:07.320 That's fantastic. 00:45:07.380 --> 00:45:10.230 That's really, that's really cool to hear. 00:45:10.259 --> 00:45:11.790 I mean, some people get into business for 00:45:11.790 --> 00:45:12.840 all the wrong reasons. 00:45:12.870 --> 00:45:15.990 And my, my personal thinking on it is, and 00:45:15.990 --> 00:45:17.310 I've said it before. 00:45:17.730 --> 00:45:19.350 If you're looking at it to get into business, 00:45:19.350 --> 00:45:21.330 to make money, you're always going to be 00:45:21.330 --> 00:45:21.990 chasing the money. 00:45:22.020 --> 00:45:23.040 You're always going to be behind it. 00:45:23.040 --> 00:45:24.570 But as you getting into it, because you want 00:45:24.570 --> 00:45:26.970 to be able to offer something of, that you 00:45:26.970 --> 00:45:29.220 feel will be a value to others, that you 00:45:29.220 --> 00:45:32.130 enjoy, money is just a natural byproduct 00:45:32.130 --> 00:45:33.840 of the hard work and effort that you put in. 00:45:34.350 --> 00:45:36.630 And I always like to see other people who 00:45:36.630 --> 00:45:39.870 have similar business ideas and they do it 00:45:39.870 --> 00:45:41.340 because it's something that they feel will 00:45:41.340 --> 00:45:42.390 be a value to others. 00:45:42.840 --> 00:45:44.520 No doubt in my mind that Anchored is going to 00:45:44.520 --> 00:45:48.300 grow into a even far more successful than, than 00:45:48.300 --> 00:45:49.110 where it is right now. 00:45:49.670 --> 00:45:50.060 Thanks. 00:45:50.060 --> 00:45:50.300 Yeah. 00:45:50.330 --> 00:45:51.320 No, it's, it's looking good. 00:45:51.320 --> 00:45:52.340 Things are looking really good. 00:45:53.270 --> 00:45:57.435 Before we wrap everything up here, do you have any 00:45:57.435 --> 00:46:00.755 advice to anybody else who's got a passion and 00:46:00.755 --> 00:46:03.674 would like to build it into their business or 00:46:03.674 --> 00:46:07.025 follow in the footsteps of the great April Vokey? 00:46:07.154 --> 00:46:08.134 Oh, don't say that. 00:46:08.134 --> 00:46:10.265 It's not me, I'm just the, I'm just Oz. 00:46:10.265 --> 00:46:11.944 I'm just pulling strings while everyone else is 00:46:11.944 --> 00:46:13.025 doing amazing things. 00:46:13.025 --> 00:46:13.145 Just. 00:46:13.575 --> 00:46:14.404 How about the great AV. 00:46:14.425 --> 00:46:15.745 The AV, the AV, right. 00:46:15.995 --> 00:46:16.895 There ya go. 00:46:16.915 --> 00:46:23.880 My advice is, you know, It's very easy 00:46:23.940 --> 00:46:29.570 today with internet and with ego, to paint 00:46:29.570 --> 00:46:31.070 ourselves into a corner. 00:46:31.550 --> 00:46:35.384 And I just think it's important that, you know, 00:46:35.475 --> 00:46:37.455 aspiring, a lot of these people now, right now, 00:46:37.515 --> 00:46:39.375 who might be listening, may be creating their own 00:46:39.375 --> 00:46:41.145 personal brand online. 00:46:41.145 --> 00:46:41.955 And that's important. 00:46:41.984 --> 00:46:44.535 You need that, for that spreadsheet that 00:46:44.535 --> 00:46:45.944 you can have your initials as, you know, 00:46:45.975 --> 00:46:46.845 part of your business. 00:46:46.845 --> 00:46:49.845 But it is, I believe in having a diverse 00:46:50.004 --> 00:46:51.915 portfolio, like when I invest my money, I 00:46:51.915 --> 00:46:54.629 have a very diverse port, like my money is 00:46:54.629 --> 00:46:55.229 spread out everywhere. 00:46:55.229 --> 00:46:56.669 I would never just put it on real estate 00:46:56.669 --> 00:46:58.589 or just put it all in stocks it's everywhere. 00:46:58.589 --> 00:47:01.109 And I think business should be looked 00:47:01.109 --> 00:47:02.630 at in some way, you know, in a lot of 00:47:02.630 --> 00:47:04.319 ways, the same way. 00:47:04.410 --> 00:47:08.040 And so it's nice to not back yourself in 00:47:08.040 --> 00:47:10.229 a corner because you won't always be young, 00:47:10.560 --> 00:47:14.444 you won't always be hot, you know, for a lot 00:47:14.444 --> 00:47:15.064 of these young people. 00:47:15.064 --> 00:47:15.234 Sure. 00:47:15.495 --> 00:47:18.404 And I don't just mean appealing from a, from 00:47:18.404 --> 00:47:19.154 an attractive stance. 00:47:19.154 --> 00:47:20.355 I mean, you, you won't always be 00:47:20.355 --> 00:47:21.435 the hottest angler. 00:47:21.795 --> 00:47:23.915 You won't always be there hottest guide or the 00:47:23.915 --> 00:47:26.855 hottest man or whatever it is that you're hot at. 00:47:26.855 --> 00:47:28.055 You won't always be the best. 00:47:28.595 --> 00:47:31.595 So it's a good idea just to have a backup plan. 00:47:32.235 --> 00:47:33.705 And I think there are a lot of people who 00:47:33.705 --> 00:47:35.715 are business owners at heart and they 00:47:35.715 --> 00:47:36.615 might not know it. 00:47:36.615 --> 00:47:39.045 And I would urge you, anyone listening right 00:47:39.045 --> 00:47:43.154 now, to really take a deep dive into yourself 00:47:43.154 --> 00:47:44.654 and look at things that you did maybe 00:47:44.654 --> 00:47:45.165 when you were younger. 00:47:45.165 --> 00:47:48.134 Like for me, I was the kid selling lemonade on 00:47:48.134 --> 00:47:48.765 the side of the road. 00:47:48.765 --> 00:47:50.900 I was the kid, when we would go to the barn, 00:47:50.930 --> 00:47:54.260 I was four years, like literally four years old, 00:47:54.590 --> 00:47:57.070 collecting horse tails, you know, the plant, 00:47:57.100 --> 00:47:59.890 the plant, crushing them up and trying to 00:47:59.890 --> 00:48:02.590 bottle and like mixing it with water, trying to 00:48:02.590 --> 00:48:06.610 bottle and sell perfume to my mom's friends. 00:48:06.700 --> 00:48:10.180 I remember taking paper and putting it all my 00:48:10.180 --> 00:48:11.710 friends were outside playing, I remember Tyler 00:48:11.710 --> 00:48:13.240 and Cameron Kerr and all the kids playing in 00:48:13.240 --> 00:48:14.860 the cul-de-sac and I was inside with my paper. 00:48:15.665 --> 00:48:19.095 I'm taping it together and gluing pennies down 00:48:19.095 --> 00:48:22.005 it, making it look like a skirt that I could sell. 00:48:22.005 --> 00:48:23.714 You know, all of these little things 00:48:23.714 --> 00:48:26.265 when I was younger, I just wanted to be a 00:48:26.265 --> 00:48:27.435 bloody business woman. 00:48:27.435 --> 00:48:30.455 That's what I wanted to do, but I didn't know. 00:48:30.455 --> 00:48:32.225 I didn't, I didn't, I mean I knew, 00:48:32.225 --> 00:48:32.944 but I didn't know. 00:48:32.944 --> 00:48:36.035 And maybe, I mean, the sal- like, yeah, I 00:48:36.035 --> 00:48:37.674 guess I, wasn't going to start a big sale, scale 00:48:37.674 --> 00:48:38.645 company when I was 10. 00:48:38.645 --> 00:48:41.134 And so, I mean, I guess it all happened in due 00:48:41.134 --> 00:48:43.055 time, but pay attention to those things, you 00:48:43.055 --> 00:48:45.690 know, if you're out there and, and you were the kid 00:48:45.690 --> 00:48:47.910 wanting to sell things or have a garage sale. 00:48:47.930 --> 00:48:49.070 I mean, who doesn't love selling at 00:48:49.070 --> 00:48:50.460 garage sales or say. 00:48:50.460 --> 00:48:50.770 Totally. 00:48:50.770 --> 00:48:52.370 You love going to Mexico cause you love 00:48:52.370 --> 00:48:54.080 to barter, I mean, maybe being a business 00:48:54.080 --> 00:48:55.070 owner is for you. 00:48:56.170 --> 00:48:58.230 And the other thing, Travis, I think people, 00:48:58.520 --> 00:48:59.629 you hit the nail on the head when you were saying 00:48:59.629 --> 00:49:00.920 you like to speak to other business owners 00:49:00.920 --> 00:49:02.270 who are passionate about what they sell. 00:49:02.960 --> 00:49:04.580 I don't even think that that's an option. 00:49:04.640 --> 00:49:07.370 Like if you don't love what you sell, to me, 00:49:07.370 --> 00:49:09.080 it's not even that you're a businessman, 00:49:09.080 --> 00:49:11.540 you're a sales or woman, you're a salesperson, 00:49:11.960 --> 00:49:12.350 you know, you're. 00:49:12.400 --> 00:49:12.509 Right. 00:49:12.509 --> 00:49:15.210 Selling and, and I, that's just not, 00:49:15.270 --> 00:49:16.320 it's not sustainable. 00:49:16.320 --> 00:49:18.480 How long can you stay selling something that 00:49:18.480 --> 00:49:19.290 you don't believe in? 00:49:19.290 --> 00:49:21.570 So I really believe that for a lot of people, 00:49:21.570 --> 00:49:23.670 this thing, who might be unsure if they're 00:49:23.670 --> 00:49:27.470 business owners, if they just find something that 00:49:27.470 --> 00:49:30.140 they believe in and pay attention to the little 00:49:30.140 --> 00:49:31.940 things that their past, they might decide, 00:49:31.970 --> 00:49:32.960 they might figure out that they're more of 00:49:32.960 --> 00:49:34.490 a business person than they think they are. 00:49:35.220 --> 00:49:37.650 You know, the other thing I would say to 00:49:37.710 --> 00:49:39.080 people who are thinking about getting into 00:49:39.080 --> 00:49:41.570 business, this is really important times 00:49:41.570 --> 00:49:42.200 have changed, right? 00:49:42.200 --> 00:49:43.580 Like I was just telling my husband this morning, 00:49:43.580 --> 00:49:45.049 I was like, you know, if I would have known 00:49:45.049 --> 00:49:47.540 15 years ago that the world would have all 00:49:47.540 --> 00:49:49.340 these, like things like automations and 00:49:49.930 --> 00:49:52.040 the analytics and tracking, it's just a 00:49:52.040 --> 00:49:53.509 different world than it was back then. 00:49:53.509 --> 00:49:56.384 So for a lot of people in their thirties, who are 00:49:56.445 --> 00:49:58.185 like myself, you know, late thirties things 00:49:58.185 --> 00:49:59.595 have, have changed. 00:49:59.805 --> 00:50:01.185 There is a lot, there are a lot of ways 00:50:01.185 --> 00:50:02.505 to make business easier these days. 00:50:02.505 --> 00:50:04.005 But one of the things that I really want to 00:50:04.005 --> 00:50:06.255 be a takeaway for people is staying right now 00:50:06.485 --> 00:50:10.595 is, you don't need to get it perfect, you just 00:50:10.595 --> 00:50:11.735 need to get it going. 00:50:12.365 --> 00:50:14.645 And a lot of the people I listened to in business, 00:50:14.645 --> 00:50:16.055 this is an ongoing theme. 00:50:16.055 --> 00:50:17.795 You know, you don't need to get it perfect. 00:50:18.095 --> 00:50:19.535 You just need to get it going. 00:50:20.175 --> 00:50:21.855 And like I had mentioned to you when we were off 00:50:21.855 --> 00:50:25.685 record at another point, you know, fall forward, 00:50:25.745 --> 00:50:27.455 fail fast, fall forward. 00:50:27.845 --> 00:50:28.475 Figure it out. 00:50:28.475 --> 00:50:30.005 It's, you know, one of the, one of the first 00:50:30.005 --> 00:50:31.445 books I read on business when I was, I think 00:50:31.445 --> 00:50:33.485 I was 20, as I read, Think and Grow Rich. 00:50:34.540 --> 00:50:35.940 You know, he makes a real clear, there 00:50:35.940 --> 00:50:37.200 is no failure. 00:50:37.290 --> 00:50:39.060 Like every time that you think you fail, 00:50:39.060 --> 00:50:40.650 you just figure it out what you need to do 00:50:40.650 --> 00:50:41.490 differently next time. 00:50:41.490 --> 00:50:43.080 And just because something doesn't 00:50:43.080 --> 00:50:45.759 work one way, switch it around, don't 00:50:45.779 --> 00:50:46.920 redo everything. 00:50:46.950 --> 00:50:49.140 That's the first time you put something out, 00:50:49.140 --> 00:50:52.370 whatever it is, the success of that is, is 00:50:52.380 --> 00:50:54.240 just your, your first attempt and now you 00:50:54.240 --> 00:50:55.110 just need to tweak it. 00:50:55.110 --> 00:50:56.430 And you know, it can be something as simple 00:50:56.430 --> 00:50:59.415 as a sentence here or, timing there. 00:50:59.415 --> 00:51:01.035 And, and you know, this thing called 00:51:01.035 --> 00:51:04.065 split testing, A/B testing, run tests, 00:51:04.125 --> 00:51:06.645 try things, see what works and what doesn't. 00:51:06.645 --> 00:51:08.955 So my, I guess what I'm saying is don't 00:51:08.955 --> 00:51:11.025 give up before you've at least tried and 00:51:11.055 --> 00:51:13.185 don't, please, this is the number one thing 00:51:13.185 --> 00:51:15.465 I see people do, don't wait to get it perfect. 00:51:15.465 --> 00:51:18.015 Just throw it on the wall and see what sticks, 00:51:18.515 --> 00:51:20.105 it's never going to be the same anyway. 00:51:20.255 --> 00:51:22.115 Everyone is like, Oh, but I don't know exactly 00:51:22.115 --> 00:51:22.835 what my business is. 00:51:23.195 --> 00:51:24.845 I don't know what my business is going 00:51:24.845 --> 00:51:25.565 to be next year. 00:51:25.565 --> 00:51:28.145 I mean, you ch, it evolves, and you 00:51:28.145 --> 00:51:30.305 never know how it will evolve if you don't 00:51:30.305 --> 00:51:32.404 at least put some legs on the damn thing. 00:51:33.175 --> 00:51:35.185 Well said, well said. 00:51:35.215 --> 00:51:36.535 I think, you know, there's a few things 00:51:36.535 --> 00:51:38.425 you just took right out of my, my head 00:51:38.425 --> 00:51:41.095 it felt like and better articulated it. 00:51:41.815 --> 00:51:44.365 There's a very successful Canadian 00:51:44.365 --> 00:51:47.634 fellow who says done is better than perfect. 00:51:47.875 --> 00:51:48.355 That's right. 00:51:49.035 --> 00:51:51.525 Absolutely because it's, it's never, it's never 00:51:51.525 --> 00:51:54.015 going to be, it's always going to change and you 00:51:54.015 --> 00:51:55.965 won't know until you get the response and you 00:51:55.965 --> 00:51:57.765 get the community and you get the ideas and 00:51:57.945 --> 00:51:58.995 you get the criticisms. 00:51:59.025 --> 00:52:01.395 I mean, one of, I used to be terrified of 00:52:01.395 --> 00:52:03.195 criticism, who wants to be criticized? 00:52:03.235 --> 00:52:06.225 Now, that's some of my, my best building 00:52:06.255 --> 00:52:08.325 blocks are based off of criticism. 00:52:08.645 --> 00:52:10.415 Do you buy into the praise? 00:52:10.895 --> 00:52:12.545 I mean, like if you give praise value, 00:52:12.635 --> 00:52:14.855 that means you probably give criticism value. 00:52:15.125 --> 00:52:15.785 I gave it all. 00:52:15.785 --> 00:52:17.135 I give all feedback value. 00:52:17.745 --> 00:52:19.485 Anybody who takes the time to communicate to 00:52:19.485 --> 00:52:22.545 me, provided that it's done with mutual respect, 00:52:22.545 --> 00:52:24.735 because I don't just walk up to people randomly and 00:52:24.735 --> 00:52:25.665 slap them in the face. 00:52:25.665 --> 00:52:27.884 I would hope that they don't do the same 00:52:27.884 --> 00:52:28.515 thing to me either. 00:52:28.785 --> 00:52:31.395 You know, all criticism and feedback and 00:52:31.395 --> 00:52:34.065 praise is listened to and appreciated too. 00:52:34.065 --> 00:52:35.444 I mean, how else do you grow right? 00:52:35.444 --> 00:52:37.185 If you're not, if your ears aren't open. 00:52:38.580 --> 00:52:39.780 So inspirational. 00:52:40.080 --> 00:52:42.780 April, thank you very much for taking the time 00:52:42.780 --> 00:52:45.120 to be on The Silvercore Podcast, always enjoy 00:52:45.150 --> 00:52:45.630 talking with you. 00:52:45.750 --> 00:52:46.240 Likewize. 00:52:46.260 --> 00:52:47.310 Thank you.