The Cheat Code & Friends

Does success in B2B sales come down to having a natural aptitude for it or having the right training? According to Triple Session CEO Matt Doyon, this isn’t an either or question. It takes both. Matt says proper sales training often falls off after the initial onboarding process is over – and that’s a huge mistake, especially when it comes to building teams capable of seeing long-term success.  Over the years, Matt developed a 3-step methodology to power his own sales performance. On this episode of The Cheat Code Podcast, he joins co-hosts Justin Gray and Josh Wagner to break it down. The best part? This methodology can be applied anywhere beyond sales, and both personally and professionally. During their conversation, they also touch on strategies for overcoming sales challenges, the importance of collaboration, and the significance of ongoing improvement in the business landscape. 

Show Notes

Does success in B2B sales come down to having a natural aptitude for it or having the right training? According to Triple Session CEO Matt Doyon, this isn’t an either or question. It takes both. Matt says proper sales training often falls off after the initial onboarding process is over – and that’s a huge mistake, especially when it comes to building teams capable of seeing long-term success. 

Over the years, Matt developed a 3-step methodology to power his own sales performance. On this episode of The Cheat Code Podcast, he joins co-hosts Justin Gray and Josh Wagner to break it down. The best part? This methodology can be applied anywhere beyond sales, and both personally and professionally. During their conversation, they also touch on strategies for overcoming sales challenges, the importance of collaboration, and the significance of ongoing improvement in the business landscape. 

What is The Cheat Code & Friends?

Serial entrepreneurs and operators Justin Gray, Josh Wagner & Sean Kester combine decades of B2B and GTM expertise with unwavering honesty to unpack the latest news (fake or otherwise) on The Cheat Code & Friends Podcast. Combined with a rotating guest list of founders, practitioners and investors, the no-nonsense forum gathers fortnightly, holding court to translate headlines into reality and discuss the impact for early-stage businesses. The Cheat Code is just that, the trusted folks we look to for advice and insight, and we hope to bring the same to you.

Game over.