Episode 78: Understanding consumer behaviour with neuroscience

In this episode, join CIM course director Katie Hart as she dives inside the human brain to show how neuroscientific techniques can forecast consumer behaviour. Listen to learn how our human, sometimes irrational behaviour impacts marketing, and the challenges of installing neuromarketing in your organisation. 

 

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What is CIM Marketing Podcast?

At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.