1 00:00:00,050 --> 00:00:02,650 Carol Cox: Your personal brand matters more than ever. 2 00:00:02,660 --> 00:00:04,730 Here's how to connect it to your business 3 00:00:04,730 --> 00:00:07,160 and your thought leadership on this episode 4 00:00:07,160 --> 00:00:13,630 of the Speaking Your Brand podcast. 5 00:00:13,630 --> 00:00:15,820 More and more women are making an impact by 6 00:00:15,820 --> 00:00:18,550 starting businesses, running for office and 7 00:00:18,550 --> 00:00:20,560 speaking up for what matters. 8 00:00:20,590 --> 00:00:23,560 With my background as a political analyst, 9 00:00:23,590 --> 00:00:26,230 entrepreneur and speaker, I interview and 10 00:00:26,230 --> 00:00:28,660 coach purpose driven women to shape their 11 00:00:28,660 --> 00:00:31,240 brands, grow their companies and become 12 00:00:31,240 --> 00:00:34,240 recognized as influencers in their field. 13 00:00:34,510 --> 00:00:37,510 This is Speaking Your Brand, your place to 14 00:00:37,510 --> 00:00:40,390 learn how to persuasively communicate your 15 00:00:40,390 --> 00:00:42,520 message to your audience. 16 00:00:42,700 --> 00:00:44,250 Hi there. Welcome to the podcast. 17 00:00:44,260 --> 00:00:45,550 I'm your host, Carol Cox. 18 00:00:45,550 --> 00:00:48,430 We just finished up our four part series all 19 00:00:48,430 --> 00:00:50,830 around, helping you uplevel your in-person 20 00:00:50,830 --> 00:00:52,690 speaking skills. I know I enjoy those 21 00:00:52,690 --> 00:00:54,340 conversations so much. 22 00:00:54,340 --> 00:00:56,710 They were a lot of fun and I got a lot of 23 00:00:56,710 --> 00:00:59,710 ideas for my own public speaking, especially 24 00:00:59,710 --> 00:01:01,840 in person. So hopefully you did too. 25 00:01:01,870 --> 00:01:04,810 You may remember that back in June we did 26 00:01:04,810 --> 00:01:07,420 another four part series all around personal 27 00:01:07,420 --> 00:01:09,400 branding, and I've been thinking about 28 00:01:09,400 --> 00:01:10,870 personal branding as I have these 29 00:01:10,870 --> 00:01:13,490 conversations with my guests on their 30 00:01:13,490 --> 00:01:15,440 successes as speakers. 31 00:01:15,470 --> 00:01:17,480 Not only is their success about their 32 00:01:17,480 --> 00:01:19,460 content and their delivery, which they do 33 00:01:19,490 --> 00:01:22,520 incredibly well, it's also about who they 34 00:01:22,520 --> 00:01:25,460 are, the messages they share and the 35 00:01:25,460 --> 00:01:27,250 qualities they embody. 36 00:01:27,260 --> 00:01:29,570 So I want to talk today about connecting 37 00:01:29,570 --> 00:01:32,030 your thought leadership with your personal 38 00:01:32,030 --> 00:01:33,890 brand. Now, I know you want to have a 39 00:01:33,890 --> 00:01:36,950 positive impact on the world, and you may 40 00:01:36,950 --> 00:01:39,680 feel like cultivating a personal brand is 41 00:01:39,680 --> 00:01:43,640 unnecessary or self-indulgent or that's what 42 00:01:43,640 --> 00:01:46,130 other people do or that's what influencers 43 00:01:46,130 --> 00:01:47,750 do. Or maybe you just feel like you just 44 00:01:47,750 --> 00:01:49,400 don't have the time for it. 45 00:01:49,400 --> 00:01:50,690 But here's the thing. 46 00:01:50,690 --> 00:01:54,140 You have a personal brand everyone does. 47 00:01:54,140 --> 00:01:56,390 Whether or not you're actively cultivating 48 00:01:56,390 --> 00:01:59,180 it or not. Your personal brand is how other 49 00:01:59,180 --> 00:02:01,820 people would describe you, not just your 50 00:02:01,820 --> 00:02:03,620 qualities and your characteristics. 51 00:02:03,620 --> 00:02:05,600 Like you're smart, you're kind, 52 00:02:05,630 --> 00:02:09,140 professional, but also what matters to you. 53 00:02:09,140 --> 00:02:12,230 And so do people know what matters to you. 54 00:02:12,230 --> 00:02:14,570 The better world that you imagine? 55 00:02:14,570 --> 00:02:17,180 And I think about this because back in July, 56 00:02:17,180 --> 00:02:20,300 I had Tanya Bosa on this podcast. 57 00:02:20,300 --> 00:02:22,850 She's a professor of sociology, now the 58 00:02:22,850 --> 00:02:24,770 executive director of the University of 59 00:02:24,770 --> 00:02:27,050 California's Washington, D.C. 60 00:02:27,050 --> 00:02:29,480 Center. And we worked with her and some 61 00:02:29,480 --> 00:02:31,700 University of California faculty members 62 00:02:31,700 --> 00:02:34,220 earlier this summer to help them create 63 00:02:34,220 --> 00:02:36,470 their TEDx style talks for an event that 64 00:02:36,470 --> 00:02:37,760 Tanya was hosting. 65 00:02:37,760 --> 00:02:39,980 And she said on that podcast episode back in 66 00:02:39,980 --> 00:02:42,260 July that she had found me and found this 67 00:02:42,260 --> 00:02:43,910 podcast in 2020. 68 00:02:43,910 --> 00:02:46,580 And it was my conversations, my topics 69 00:02:46,580 --> 00:02:49,670 around feminism, my background in academia. 70 00:02:49,670 --> 00:02:51,980 When I went to graduate school for history, 71 00:02:52,010 --> 00:02:54,230 my focus on women's voices and women's 72 00:02:54,230 --> 00:02:56,750 issues that really drew her to me and that's 73 00:02:56,750 --> 00:02:58,190 why she ended up enrolling in our Thought 74 00:02:58,220 --> 00:03:00,980 Leader Academy and then having us work with 75 00:03:00,980 --> 00:03:02,870 her and those faculty members on those TEDx 76 00:03:02,870 --> 00:03:03,920 style talks. 77 00:03:03,920 --> 00:03:06,080 My personal brand and my thought leadership 78 00:03:06,080 --> 00:03:09,110 came through partly intentionally because of 79 00:03:09,110 --> 00:03:11,480 the topics that I chose to talk about and 80 00:03:11,480 --> 00:03:13,970 still choose to talk about, but also because 81 00:03:13,970 --> 00:03:15,500 I just really can't help it. 82 00:03:15,500 --> 00:03:18,290 It is so infused with who I am and what I do 83 00:03:18,290 --> 00:03:19,940 that I can't help but talk about these 84 00:03:19,940 --> 00:03:22,190 things. However, I'm going to share with you 85 00:03:22,190 --> 00:03:25,280 in a little bit some pushback I got early on 86 00:03:25,280 --> 00:03:26,990 when I started speaking your brand, the 87 00:03:26,990 --> 00:03:30,080 business about a particular aspect of my 88 00:03:30,080 --> 00:03:32,390 personal brand. Now maybe you have a clear 89 00:03:32,390 --> 00:03:34,670 idea of your personal brand and your thought 90 00:03:34,670 --> 00:03:37,580 leadership, or maybe like many of us, it 91 00:03:37,580 --> 00:03:40,730 feels a bit murky or maybe your ideas are 92 00:03:40,760 --> 00:03:42,530 all over the place, or you feel like you 93 00:03:42,530 --> 00:03:44,630 have so many different threads throughout 94 00:03:44,630 --> 00:03:46,250 your career, you're not sure how to make 95 00:03:46,250 --> 00:03:48,050 sense of all of them. 96 00:03:48,140 --> 00:03:50,930 And I believe that in this age of more and 97 00:03:50,930 --> 00:03:53,120 more content that we're seeing online, 98 00:03:53,120 --> 00:03:55,970 whether human created or increasingly AI 99 00:03:56,000 --> 00:03:59,150 created, your personal brand matters more 100 00:03:59,180 --> 00:04:01,520 than ever. Potential clients and event 101 00:04:01,520 --> 00:04:05,240 organizers can easily find lots of experts 102 00:04:05,240 --> 00:04:06,620 in what you do. 103 00:04:06,650 --> 00:04:09,260 What you want them to realize is what sets 104 00:04:09,260 --> 00:04:11,540 you apart and why they should pick you. 105 00:04:11,540 --> 00:04:13,430 And you need these things for your brand 106 00:04:13,430 --> 00:04:15,020 voice and your personal brand. 107 00:04:15,020 --> 00:04:18,110 Because simply being an expert isn't enough 108 00:04:18,110 --> 00:04:20,690 anymore. You need your personal brand to be 109 00:04:20,690 --> 00:04:22,910 impactful and memorable. 110 00:04:22,910 --> 00:04:25,280 Last year I did an episode on connecting your 111 00:04:25,280 --> 00:04:26,570 business and your thought leadership. 112 00:04:26,570 --> 00:04:28,460 So let me give you a quick recap of that 113 00:04:28,460 --> 00:04:29,900 here, because that's going to be important 114 00:04:29,900 --> 00:04:31,490 for understanding that how your thought 115 00:04:31,490 --> 00:04:33,710 leadership connects to your personal brand. 116 00:04:33,980 --> 00:04:36,500 If we think about what it is that you do in 117 00:04:36,500 --> 00:04:38,300 your business, your business provides 118 00:04:38,300 --> 00:04:40,730 something useful, something specific to your 119 00:04:40,730 --> 00:04:41,990 clients and customers. 120 00:04:41,990 --> 00:04:44,120 Usually that's a tangible outcome. 121 00:04:44,120 --> 00:04:46,610 So your clients come in, they are at 122 00:04:46,610 --> 00:04:48,440 position A, and you're going to help them 123 00:04:48,440 --> 00:04:52,070 get to B or C or D or Z, and they go through 124 00:04:52,070 --> 00:04:54,560 the process that you've created to help them 125 00:04:54,560 --> 00:04:57,260 to get to that endpoint that you that you're 126 00:04:57,260 --> 00:04:58,400 helping them get to. 127 00:04:58,430 --> 00:05:00,500 You could be a web designer, you could be a 128 00:05:00,500 --> 00:05:02,450 coach, you could be a copywriter, you could 129 00:05:02,450 --> 00:05:04,280 be a business strategist, you could be a 130 00:05:04,280 --> 00:05:06,440 financial planner, you could be a scientist, 131 00:05:06,440 --> 00:05:07,820 you could be a physician. 132 00:05:07,820 --> 00:05:10,520 Whatever your industry is, whatever your 133 00:05:10,520 --> 00:05:12,740 area of expertise is you're providing. 134 00:05:12,760 --> 00:05:14,770 Of being useful and specific to help your 135 00:05:14,770 --> 00:05:17,000 clients achieve the goal. 136 00:05:17,020 --> 00:05:18,310 And now if we think about your thought 137 00:05:18,340 --> 00:05:20,590 leadership. Your thought leadership is 138 00:05:20,590 --> 00:05:22,240 separate from your business and your 139 00:05:22,240 --> 00:05:24,040 business. You are marketing and selling to 140 00:05:24,040 --> 00:05:26,110 attract those specific clients, to help them 141 00:05:26,110 --> 00:05:28,000 to get to that end goal through your 142 00:05:28,000 --> 00:05:30,370 process. Now, your thought leadership really 143 00:05:30,370 --> 00:05:33,200 runs as a parallel track to your business. 144 00:05:33,220 --> 00:05:36,490 It's why you do the work you do, why you 145 00:05:36,490 --> 00:05:39,130 chose that specific business or that 146 00:05:39,130 --> 00:05:41,140 specific target market, those types of 147 00:05:41,140 --> 00:05:42,370 clients to work with. 148 00:05:42,400 --> 00:05:43,570 It's the why. 149 00:05:43,600 --> 00:05:45,000 If you think about thought leadership, 150 00:05:45,010 --> 00:05:47,350 thought leadership is your point of view on 151 00:05:47,350 --> 00:05:50,140 your area of expertise, your industry, or 152 00:05:50,140 --> 00:05:52,090 even society as a whole. 153 00:05:52,120 --> 00:05:54,400 Let me give you a concrete example here with 154 00:05:54,400 --> 00:05:55,730 my own thought leadership. 155 00:05:55,750 --> 00:05:57,400 My thought leadership is around the 156 00:05:57,400 --> 00:05:59,980 importance of public speaking to advance 157 00:05:59,980 --> 00:06:02,050 women's leadership and gender equality, 158 00:06:02,080 --> 00:06:04,000 making sure women have a voice in important 159 00:06:04,000 --> 00:06:06,010 decisions and a seat at the proverbial 160 00:06:06,040 --> 00:06:08,500 table, whether that's in government and 161 00:06:08,500 --> 00:06:12,460 politics, business, tech, media, AI, 162 00:06:12,490 --> 00:06:13,940 whatever it happens to be. 163 00:06:13,970 --> 00:06:16,370 So my thought leadership is related to what 164 00:06:16,370 --> 00:06:17,630 we do as speaking your brand, because 165 00:06:17,630 --> 00:06:19,370 obviously speaking your brand, our mission 166 00:06:19,370 --> 00:06:22,670 is to champion and advocate for women's 167 00:06:22,670 --> 00:06:24,770 voices. But that thought leadership is not a 168 00:06:24,770 --> 00:06:26,270 marketing and sales message. 169 00:06:26,270 --> 00:06:28,430 A marketing and sales message says you have 170 00:06:28,430 --> 00:06:29,920 a problem or you have a need. 171 00:06:29,930 --> 00:06:31,340 Here's the solution. 172 00:06:31,340 --> 00:06:34,820 So speaking your brand's case, your problem 173 00:06:34,820 --> 00:06:36,260 or your need is that you need help 174 00:06:36,260 --> 00:06:38,300 clarifying your ideas, creating your 175 00:06:38,300 --> 00:06:40,430 signature talk, understanding how to put 176 00:06:40,430 --> 00:06:43,330 together an impactful keynote or a Ted talk. 177 00:06:43,340 --> 00:06:45,650 And the solution is that we have the 178 00:06:45,650 --> 00:06:48,440 experience, the processes, the frameworks, 179 00:06:48,440 --> 00:06:50,690 the coaching and the support to help you do 180 00:06:50,690 --> 00:06:52,910 that. So that's why I see thought leadership 181 00:06:52,910 --> 00:06:55,070 as running as a parallel track to your 182 00:06:55,070 --> 00:06:57,650 business. Is that your why for why this 183 00:06:57,650 --> 00:06:59,090 business matters to you? 184 00:06:59,120 --> 00:07:02,480 Now where does your personal brand fit in? 185 00:07:02,510 --> 00:07:05,120 Is that the same as your thought leadership? 186 00:07:05,120 --> 00:07:07,130 And I don't see them as the same because 187 00:07:07,130 --> 00:07:11,000 your thought leadership is is about the 188 00:07:11,000 --> 00:07:12,710 thing that you want to see happen. 189 00:07:12,710 --> 00:07:15,590 So gender equality, making sure women have a 190 00:07:15,590 --> 00:07:17,780 voice in important decisions, that's the 191 00:07:17,780 --> 00:07:19,130 outcome that you're looking for. 192 00:07:19,130 --> 00:07:21,260 That's what thought leadership is driving to 193 00:07:21,410 --> 00:07:25,640 the your personal brand is the who you are 194 00:07:25,640 --> 00:07:28,160 the embodiment of your thought leadership 195 00:07:28,160 --> 00:07:31,550 message. You are the face and the voice of 196 00:07:31,550 --> 00:07:32,810 your thought leadership message. 197 00:07:32,810 --> 00:07:34,130 Now, of course, you want your thought 198 00:07:34,160 --> 00:07:36,710 leadership to carry through more people, not 199 00:07:36,710 --> 00:07:39,320 just yourself, but right now, as the one 200 00:07:39,320 --> 00:07:40,760 who's creating the thought leadership 201 00:07:40,760 --> 00:07:42,680 message. You are that embodiment. 202 00:07:42,680 --> 00:07:44,270 You are that messenger. 203 00:07:44,300 --> 00:07:46,550 That's the episode I did in August Episode 204 00:07:46,550 --> 00:07:50,720 343. Why You are the messenger for Your idea 205 00:07:50,720 --> 00:07:53,840 and Story. Your personal brand, as I 206 00:07:53,840 --> 00:07:55,880 mentioned earlier, is how others see you and 207 00:07:55,880 --> 00:07:56,900 describe you. 208 00:07:56,900 --> 00:07:59,600 Plus, it's what they see reflected back 209 00:07:59,600 --> 00:08:01,190 that's important to you. 210 00:08:01,220 --> 00:08:03,350 Do people know what's important to you? 211 00:08:03,380 --> 00:08:05,150 Do people know what your mission is? 212 00:08:05,150 --> 00:08:07,390 Your bigger why your thought leadership? 213 00:08:07,400 --> 00:08:09,050 That's how your thought, leadership and 214 00:08:09,050 --> 00:08:11,540 personal brand get integrated? 215 00:08:11,540 --> 00:08:13,610 If we think about my personal brand, it's 216 00:08:13,610 --> 00:08:16,250 around feminism, women's issues. 217 00:08:16,250 --> 00:08:18,170 I have this background in history and 218 00:08:18,170 --> 00:08:19,910 politics and academia. 219 00:08:19,910 --> 00:08:21,650 I like to think about big ideas. 220 00:08:21,650 --> 00:08:24,080 I like to help other people think about 221 00:08:24,080 --> 00:08:26,390 their big ideas and make them concrete 222 00:08:26,390 --> 00:08:28,010 through public speaking. 223 00:08:28,250 --> 00:08:30,590 Now, I mentioned earlier that I got some 224 00:08:30,590 --> 00:08:32,780 advice from when I started speaking to Brand 225 00:08:32,810 --> 00:08:36,230 as a business, and several people told me 226 00:08:36,350 --> 00:08:38,720 that I should not talk much about my 227 00:08:38,720 --> 00:08:40,980 background in local politics and a 228 00:08:41,000 --> 00:08:43,610 specifically my background as a chairperson 229 00:08:43,610 --> 00:08:45,830 of the Democratic Party and the county where 230 00:08:45,830 --> 00:08:48,560 I lived. And as a Democratic political 231 00:08:48,560 --> 00:08:50,960 analyst on TV news, which I've been doing 232 00:08:50,960 --> 00:08:52,640 since 2005. 233 00:08:52,670 --> 00:08:55,790 And so I of course, I took in what they had 234 00:08:55,790 --> 00:08:58,070 suggested to me, but it didn't feel right 235 00:08:58,070 --> 00:09:00,800 because my experience in local politics and 236 00:09:00,830 --> 00:09:03,080 being on the Democratic side, believing in 237 00:09:03,080 --> 00:09:06,410 progressive values is so integral to who I 238 00:09:06,410 --> 00:09:08,120 am. It's so integral to my thought 239 00:09:08,150 --> 00:09:10,760 leadership and to my personal brand that it 240 00:09:10,760 --> 00:09:13,040 wasn't something that I could just discard 241 00:09:13,040 --> 00:09:14,180 or much less hide. 242 00:09:14,180 --> 00:09:15,770 I would never want to do that. 243 00:09:15,770 --> 00:09:18,890 And so instead I found ways to integrate it 244 00:09:18,890 --> 00:09:21,380 into my thought leadership, into my personal 245 00:09:21,380 --> 00:09:24,650 brand that feels authentic and genuine to me 246 00:09:24,650 --> 00:09:26,390 and then hopefully comes across. 247 00:09:26,390 --> 00:09:28,580 If you feel like you have some aspect of 248 00:09:28,580 --> 00:09:30,620 your career or your background where you're 249 00:09:30,620 --> 00:09:33,440 not sure if you should integrate it or not, 250 00:09:33,440 --> 00:09:36,590 it is up to you as far as how you feel about 251 00:09:36,590 --> 00:09:38,720 it. I believe there's a way to find the 252 00:09:38,720 --> 00:09:40,700 thread to connect everything together so 253 00:09:40,700 --> 00:09:42,800 that it feels cohesive and it feels 254 00:09:42,800 --> 00:09:46,040 authentic and genuine to you because you can 255 00:09:46,040 --> 00:09:48,440 shape your personal brand based on what you 256 00:09:48,440 --> 00:09:51,560 choose to talk about and to whom and the 257 00:09:51,560 --> 00:09:54,110 threads that you decide to bring to pull 258 00:09:54,110 --> 00:09:56,330 through. Here's the thing about personal 259 00:09:56,330 --> 00:09:58,190 branding and thought leadership is that 260 00:09:58,190 --> 00:10:00,230 consistency is important. 261 00:10:00,260 --> 00:10:02,360 It really is about finding the thread 262 00:10:02,360 --> 00:10:04,580 through things that seem unconnected. 263 00:10:04,580 --> 00:10:06,380 So if we think about my background, I have a 264 00:10:06,380 --> 00:10:08,300 background in with a graduate degree in 265 00:10:08,300 --> 00:10:10,940 history, I've been involved in politics I've 266 00:10:10,960 --> 00:10:13,970 had founded to. Nology companies I now do. 267 00:10:13,970 --> 00:10:16,580 Speaking in your brand, I'm working on AI 268 00:10:16,610 --> 00:10:19,000 projects. So what is that thread? 269 00:10:19,010 --> 00:10:21,350 They seem like very, very different things, 270 00:10:21,350 --> 00:10:23,570 but the consistent thread all through my 271 00:10:23,570 --> 00:10:25,640 life really from high school and college all 272 00:10:25,640 --> 00:10:28,970 the way through is about women's voices in 273 00:10:28,970 --> 00:10:31,970 women's leadership. I'm always looking for 274 00:10:31,970 --> 00:10:33,950 women's voices in whatever it is. 275 00:10:33,950 --> 00:10:35,810 I'm looking for their stories, their 276 00:10:35,810 --> 00:10:37,640 experiences, because I want to make sure 277 00:10:37,640 --> 00:10:41,210 that women have these decision making powers 278 00:10:41,210 --> 00:10:43,340 as well. And now with the increase in 279 00:10:43,340 --> 00:10:46,130 content online and soon even more content 280 00:10:46,130 --> 00:10:49,160 being generated by AI, it will be harder for 281 00:10:49,160 --> 00:10:51,770 your content to be seen because of all the 282 00:10:51,770 --> 00:10:53,870 algorithms. And just the saturation of 283 00:10:53,870 --> 00:10:55,970 content is also going to be harder for 284 00:10:55,970 --> 00:10:59,540 people to know what to trust, what is real 285 00:10:59,540 --> 00:11:01,220 and who even who is real. 286 00:11:01,250 --> 00:11:04,220 Because the deepfakes and the AI generated, 287 00:11:04,220 --> 00:11:06,350 quote unquote people are getting really 288 00:11:06,350 --> 00:11:08,630 sophisticated. That's why your personal 289 00:11:08,630 --> 00:11:10,550 brand matters more than ever. 290 00:11:10,550 --> 00:11:13,080 It's essential. It's around trust and it's 291 00:11:13,080 --> 00:11:14,520 around authenticity. 292 00:11:14,550 --> 00:11:16,560 Now I can craft stories. 293 00:11:16,560 --> 00:11:18,900 I've been using ChatGPT and I can feed it 294 00:11:18,900 --> 00:11:21,780 prompts and it can do a pretty good job of 295 00:11:21,810 --> 00:11:24,480 using story structure and writing stories. 296 00:11:24,480 --> 00:11:26,610 But the thing that it can't do, even though 297 00:11:26,640 --> 00:11:29,190 it can try to mimic it, but it can't do it. 298 00:11:29,190 --> 00:11:31,050 Obviously the way that we can do it is 299 00:11:31,050 --> 00:11:34,200 provide the depth and the nuance that come 300 00:11:34,200 --> 00:11:36,360 with genuine human experiences. 301 00:11:36,360 --> 00:11:38,910 That's what makes us relatable to other 302 00:11:38,910 --> 00:11:42,030 people. Our stories is how we connect with 303 00:11:42,030 --> 00:11:44,940 others. So an AI might be able to craft a 304 00:11:44,940 --> 00:11:47,160 story, but it's probably less likely to 305 00:11:47,160 --> 00:11:49,530 strike a chord, hopefully with the audience 306 00:11:49,530 --> 00:11:52,020 than our own true stories are. 307 00:11:52,050 --> 00:11:53,820 The other thing that I think about is that 308 00:11:53,820 --> 00:11:56,400 real life stories are human, embodied 309 00:11:56,400 --> 00:11:58,860 stories are kind of unpredictable. 310 00:11:58,860 --> 00:12:00,300 We don't know necessarily what's going to 311 00:12:00,300 --> 00:12:02,070 happen, and that often makes them 312 00:12:02,070 --> 00:12:04,590 intriguing. Of course, AI tools like 313 00:12:04,590 --> 00:12:07,830 ChatGPT, they are built on patterns and 314 00:12:07,830 --> 00:12:10,380 predictability, so sometimes their stories 315 00:12:10,410 --> 00:12:14,130 can can follow that set path and seem less 316 00:12:14,130 --> 00:12:16,200 less engaging or less captivating. 317 00:12:16,200 --> 00:12:18,870 And that's why I emphasize so much on this 318 00:12:18,870 --> 00:12:20,520 podcast. When we think about our thought 319 00:12:20,550 --> 00:12:22,230 leadership and our signature talks and our 320 00:12:22,230 --> 00:12:24,330 presentations is making sure we put 321 00:12:24,330 --> 00:12:26,790 ourselves into our own experiences, our own 322 00:12:26,790 --> 00:12:29,100 stories, our own journeys, not getting stuck 323 00:12:29,100 --> 00:12:30,690 in that expert trap where we're just 324 00:12:30,690 --> 00:12:33,030 teaching and training based on all this 325 00:12:33,030 --> 00:12:35,820 content that we've accumulated over our 326 00:12:35,820 --> 00:12:37,410 careers, and we just want to push it out to 327 00:12:37,410 --> 00:12:39,660 our audiences. Instead, we want to make sure 328 00:12:39,660 --> 00:12:41,730 that we're putting ourselves our thought 329 00:12:41,730 --> 00:12:43,470 leadership, our personal brand and our 330 00:12:43,470 --> 00:12:46,410 stories into the content and presentations 331 00:12:46,410 --> 00:12:47,610 that we're creating. 332 00:12:47,610 --> 00:12:49,770 And really, your signature talk integrates 333 00:12:49,770 --> 00:12:51,690 all three aspects of what I've been talking 334 00:12:51,690 --> 00:12:54,150 about in this episode your business, your 335 00:12:54,150 --> 00:12:56,730 thought leadership and your personal brand. 336 00:12:56,730 --> 00:12:59,700 And this is why I also love public speaking, 337 00:12:59,700 --> 00:13:01,770 especially in person, public speaking, but 338 00:13:01,770 --> 00:13:04,440 even live virtual public speaking on Zoom or 339 00:13:04,440 --> 00:13:06,960 on a webinar platform is because you know 340 00:13:06,960 --> 00:13:09,600 the person is real, you know, especially in 341 00:13:09,600 --> 00:13:11,610 person. You know that the speaker who is 342 00:13:11,610 --> 00:13:13,050 standing in front of you delivering that 343 00:13:13,050 --> 00:13:14,130 talk is real. 344 00:13:14,130 --> 00:13:15,660 We don't have to worry about whether or not 345 00:13:15,660 --> 00:13:16,890 the person is real or not. 346 00:13:16,890 --> 00:13:19,560 So, yes, doubling down on public speaking as 347 00:13:19,560 --> 00:13:21,570 a marketing invisibility strategy. 348 00:13:21,600 --> 00:13:24,090 Now, I know that building your personal 349 00:13:24,090 --> 00:13:26,010 brand and cultivating your personal brand 350 00:13:26,010 --> 00:13:28,050 can feel messy and you know what stories to 351 00:13:28,050 --> 00:13:30,000 include and which ones are the right ones 352 00:13:30,000 --> 00:13:31,530 and how does it all fit together. 353 00:13:31,530 --> 00:13:34,770 So we are doing a workshop series this fall, 354 00:13:34,770 --> 00:13:37,350 three separate workshops, one in October, 355 00:13:37,350 --> 00:13:39,990 one in November, and one in December that 356 00:13:39,990 --> 00:13:41,970 you're invited to register for. 357 00:13:42,000 --> 00:13:44,910 The one in October is on building your 358 00:13:44,910 --> 00:13:48,000 personal brand plan and defining your brand 359 00:13:48,000 --> 00:13:50,430 voice. The one in November is around 360 00:13:50,430 --> 00:13:52,860 storytelling for presentations and content 361 00:13:52,860 --> 00:13:55,530 marketing, and the one in December is on 362 00:13:55,530 --> 00:13:59,280 using AI tools like ChatGPT for speaking 363 00:13:59,280 --> 00:14:01,950 from helping you create outlines for 364 00:14:01,950 --> 00:14:04,620 presentations and speaking proposals to 365 00:14:04,620 --> 00:14:07,260 actually creating images, music and 366 00:14:07,260 --> 00:14:09,220 multimedia elements for your slides. 367 00:14:09,240 --> 00:14:10,470 That one's going to be a lot of fun. 368 00:14:10,470 --> 00:14:12,780 So we're doing this workshop series one per 369 00:14:12,780 --> 00:14:15,000 month, The first one is on building your 370 00:14:15,000 --> 00:14:16,890 personal brand plan and defining your brand 371 00:14:16,890 --> 00:14:19,080 voice. That happens October 26th. 372 00:14:19,110 --> 00:14:21,000 These are three hour long workshops. 373 00:14:21,000 --> 00:14:23,070 Each of them, they happen on Zoom. 374 00:14:23,070 --> 00:14:24,510 They're live with us. 375 00:14:24,510 --> 00:14:26,850 So we're there. We're providing you some 376 00:14:26,850 --> 00:14:29,370 some instruction, some training, lots of 377 00:14:29,370 --> 00:14:32,310 exercises, a PDF workbook, lots of 378 00:14:32,310 --> 00:14:34,620 resources, but then actual time to work on 379 00:14:34,620 --> 00:14:35,670 it during your workshop. 380 00:14:35,670 --> 00:14:37,770 I'm a big believer in having you do the work 381 00:14:37,770 --> 00:14:39,930 in the workshop because I know we all have a 382 00:14:39,930 --> 00:14:41,040 lot of things going on. 383 00:14:41,050 --> 00:14:42,900 Don't want to give you a bunch of of 384 00:14:42,900 --> 00:14:45,210 training and then have you have to have you 385 00:14:45,210 --> 00:14:46,890 go off on your own time to do what? 386 00:14:46,890 --> 00:14:48,630 I really want you to do it in the workshop. 387 00:14:48,630 --> 00:14:50,730 So also you can practice and get our 388 00:14:50,730 --> 00:14:53,580 feedback. You can get all of the details for 389 00:14:53,580 --> 00:14:55,800 all three workshops as speaking your 390 00:14:55,800 --> 00:14:58,590 brand.com/workshops. Again, that's speaking 391 00:14:58,590 --> 00:15:01,620 your brand.com/workshops plural. 392 00:15:01,890 --> 00:15:03,690 All three workshops go together. 393 00:15:03,690 --> 00:15:05,670 It's ideal really to do all three of them 394 00:15:05,670 --> 00:15:07,740 because they all integrate together and they 395 00:15:07,740 --> 00:15:09,240 all work really well together. 396 00:15:09,240 --> 00:15:11,340 But you can do them individually as well. 397 00:15:11,340 --> 00:15:14,350 You can just. Register for 1 or 2 or all 398 00:15:14,350 --> 00:15:16,570 three. If you do decide to sign up for all 399 00:15:16,570 --> 00:15:18,430 three, there is a bundle price where you get 400 00:15:18,430 --> 00:15:20,620 a significant discount if you purchase all 401 00:15:20,620 --> 00:15:23,410 three together in the first workshop coming 402 00:15:23,410 --> 00:15:24,950 up October 26th. 403 00:15:24,970 --> 00:15:27,430 You're going to identify how you want to be 404 00:15:27,430 --> 00:15:29,620 seen in position in your industry and 405 00:15:29,620 --> 00:15:31,720 community. Understand what makes your voice 406 00:15:31,720 --> 00:15:33,340 unique and how to start talking about what 407 00:15:33,340 --> 00:15:35,050 matters to you and your audience. 408 00:15:35,080 --> 00:15:36,880 You're going to fill out the brand voice 409 00:15:36,880 --> 00:15:38,890 canvas framework that we created so you can 410 00:15:38,890 --> 00:15:41,020 define your meme and you'll find out what 411 00:15:41,050 --> 00:15:42,970 meme means. You're going to develop the 412 00:15:43,000 --> 00:15:46,120 eight pillars of your personal brand plan. 413 00:15:46,150 --> 00:15:48,220 You got to practice talking about your brand 414 00:15:48,220 --> 00:15:49,490 in small breakout rooms. 415 00:15:49,510 --> 00:15:51,610 Get personalized feedback from us. 416 00:15:51,640 --> 00:15:53,290 We'll be providing the training and 417 00:15:53,290 --> 00:15:55,120 instruction time for you to work on your 418 00:15:55,120 --> 00:15:57,460 brand voice and personal brand plan, and you 419 00:15:57,460 --> 00:15:59,170 can ask questions and get feedback. 420 00:15:59,200 --> 00:16:01,120 You also get the recording of the workshop. 421 00:16:01,120 --> 00:16:03,010 So for all three of these workshops, they 422 00:16:03,010 --> 00:16:04,780 will be recorded and for the ones you sign 423 00:16:04,780 --> 00:16:07,300 up for, you will get the recording as well 424 00:16:07,300 --> 00:16:09,580 as the PDF workbook and a copy of the 425 00:16:09,580 --> 00:16:12,380 slides. It really is going to be so much 426 00:16:12,380 --> 00:16:14,000 fun. You're going to get so much out of it 427 00:16:14,000 --> 00:16:15,710 and I really hope that you can join us for 428 00:16:15,710 --> 00:16:17,420 at least one of the workshop, if not all 429 00:16:17,420 --> 00:16:19,460 three. Again, you can get all the details at 430 00:16:19,460 --> 00:16:21,930 speaking your brand.com/workshops. 431 00:16:21,950 --> 00:16:24,110 Until next time, thanks for listening.