GTM Made Simple

Have you ever been super excited about change at work? Have you ever been confused, or frustrated, as to why not everyone is on the same page as you? Transition can be overwhelming. Simply announcing the launch of a new platform or core value isn’t going to cut it. That seems like common sense right? Right. But in practice, it’s not uncommon to want to move at a faster pace. Some people can feel ready from the get go. Others need to take time to process and understand what is expected before they are fully on board. What’s the best way to effectively communicate change so your team isn’t left frustrated and frantically trying to keep up? Glad you asked. Enter the 7x7 Framework.

Show Notes

Have you ever been super excited about change at work?

Have you ever been confused, or frustrated, as to why not everyone is on the same page as you?

Transition can be overwhelming. Simply announcing the launch of a new platform or core value isn’t going to cut it.

That seems like common sense right? Right. But in practice, it’s not uncommon to want to move at a faster pace.

Some people can feel ready from the get go. Others need to take time to process and understand what is expected before they are fully on board. What’s the best way to effectively communicate change so your team isn’t left frustrated and frantically trying to keep up? Glad you asked.

Enter the 7x7 Framework.

What is GTM Made Simple?

Welcome to GTM Made Simple. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?