WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:03.900 Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast. 00:00:04.109 --> 00:00:07.799 Four freaky fast Friday wins to get you going for your weekend. 00:00:07.949 --> 00:00:08.610 Let's go. 00:00:13.503 --> 00:00:15.573 Win number one, something to try. 00:00:16.023 --> 00:00:19.083 Online meetings are happening all of the time now. 00:00:19.083 --> 00:00:23.103 You probably get more online meeting invites than you ever 00:00:23.103 --> 00:00:25.533 have in the history of working. 00:00:25.953 --> 00:00:29.793 Most of those come with a zoom link or a Google hangout. 00:00:29.843 --> 00:00:34.133 And while zoom and Google are great options, they do require an account 00:00:34.193 --> 00:00:36.083 and the software that goes with them. 00:00:36.533 --> 00:00:39.383 You might want to check out pop space. 00:00:39.773 --> 00:00:42.113 It's online meetings done free. 00:00:42.443 --> 00:00:44.153 Instant and secure. 00:00:44.753 --> 00:00:47.093 And it's a very intriguing option. 00:00:47.093 --> 00:00:50.453 It does require a little setup on your end. 00:00:51.053 --> 00:00:55.703 But once it's set up on a server, meetings happen in the browser 00:00:55.703 --> 00:00:57.953 and there is no special software. 00:00:58.403 --> 00:01:02.093 And the actual meeting canvas is customizable. 00:01:02.093 --> 00:01:07.763 You can add documents, images, notes, and more to the shared canvas space. 00:01:08.063 --> 00:01:09.773 Move them wherever you want. 00:01:10.103 --> 00:01:12.173 And let others do the same. 00:01:12.623 --> 00:01:17.393 I would encourage you to check it out it's a very interesting zoom alternative 00:01:17.483 --> 00:01:22.973 and again it's free and requires no software for those you host meetings with 00:01:23.423 --> 00:01:26.563 Win number two, something a client recently asked. 00:01:27.013 --> 00:01:31.003 A client recently asked for help nailing down the purpose 00:01:31.063 --> 00:01:32.983 of her personal brand business. 00:01:33.253 --> 00:01:36.763 And now this is such a common challenge that I've often done 00:01:36.763 --> 00:01:40.123 some free training around this, and I'll probably do that again. 00:01:40.513 --> 00:01:45.373 So make sure you check the show notes and sign up for free masterclass training. 00:01:45.823 --> 00:01:48.853 I asked her to take a walk and consider this question 00:01:48.913 --> 00:01:51.013 and then record her thoughts. 00:01:51.848 --> 00:01:54.398 What am I unwilling to compromise in my business? 00:01:54.698 --> 00:01:55.868 And why? 00:01:56.318 --> 00:02:01.358 What that helps her do is to know of the various priorities that she 00:02:01.358 --> 00:02:05.980 has for her personal brand business, which one outranks the others. 00:02:06.490 --> 00:02:11.340 And that helps to surface what she really wants her personal brand business to be 00:02:11.400 --> 00:02:15.720 about Because while It could be about many different Things there's likely one. 00:02:15.720 --> 00:02:19.200 one thing that she's Unwilling to compromise on 00:02:19.650 --> 00:02:22.050 And that's what she needs to build her business and personal 00:02:22.080 --> 00:02:25.590 We'll Brand around Win number three, something to think about. 00:02:26.040 --> 00:02:30.030 Creating something means you almost always get it wrong. 00:02:30.540 --> 00:02:35.520 Because the hard work of creating, it usually blinds you to the 00:02:35.520 --> 00:02:38.400 different, hard work of optimizing it. 00:02:38.850 --> 00:02:42.750 Those of us in the personal brand space, often love to create new 00:02:42.750 --> 00:02:49.680 things, new frameworks, new tools, new tactics, new takes on an old problem. 00:02:50.280 --> 00:02:54.870 But that also means we can easily become enamored with what we create. 00:02:55.320 --> 00:02:58.050 We're vested and sometimes we're blind. 00:02:58.530 --> 00:03:02.850 We need more humility and less hubris to not just create it. 00:03:03.535 --> 00:03:05.905 But to do the hard work of optimizing it. 00:03:06.355 --> 00:03:08.405 Win number four, something personal. 00:03:08.855 --> 00:03:13.985 I've done a lot of free online training over the last eight or nine months. 00:03:14.345 --> 00:03:17.255 And I'll have another one coming before long. 00:03:17.705 --> 00:03:23.345 And for now I've chosen to ditch the typical zoom webinar approach. 00:03:23.735 --> 00:03:27.965 I'm going straight for the zoom meeting in the zoom meeting approach. 00:03:28.115 --> 00:03:32.770 You see me and I see you, you know, kind of like we're humans 00:03:32.820 --> 00:03:33.210 . Yes. 00:03:33.210 --> 00:03:38.040 It's far messier to hold a zoom meeting than a webinar for this training. 00:03:38.560 --> 00:03:39.970 But I'm okay with that. 00:03:39.970 --> 00:03:41.020 And here's why. 00:03:41.560 --> 00:03:46.000 On a zoom webinar, it keeps you the attendee hidden 00:03:46.000 --> 00:03:47.890 behind the virtual curtain. 00:03:48.010 --> 00:03:49.120 I can't see you. 00:03:49.690 --> 00:03:54.880 Number two that makes it far less personal and I'm a personal brand. 00:03:54.940 --> 00:03:56.500 So that doesn't make sense to me. 00:03:56.530 --> 00:03:57.610 And number three. 00:03:58.210 --> 00:04:01.390 The zoom webinar approach, which puts me in the spotlight. 00:04:01.390 --> 00:04:04.780 And I can't see any of you, it's just not in line with my 00:04:04.780 --> 00:04:06.850 life giving brand manifesto. 00:04:07.120 --> 00:04:09.070 I'll put a link to that in the show notes. 00:04:09.490 --> 00:04:11.500 I'm curious from your perspective. 00:04:11.890 --> 00:04:13.000 Which do you prefer? 00:04:13.060 --> 00:04:17.320 Do you prefer the one way webinar where you can't be seen and you can. 00:04:17.800 --> 00:04:21.970 Interact or not interact, or do you prefer an interactive zoom 00:04:21.970 --> 00:04:25.870 where we actually get to see each other and engage with one another? 00:04:26.260 --> 00:04:28.000 I'd love to know what you prefer. 00:04:29.260 --> 00:04:32.500 Thanks for joining me on this episode of the brand ed bullet. 00:04:32.650 --> 00:04:33.490 Good news. 00:04:33.520 --> 00:04:37.270 You don't have to scroll through the show notes to find links to any of the apps 00:04:37.270 --> 00:04:40.180 or other wins mentioned in this episode. 00:04:40.360 --> 00:04:43.270 Instead, just hop on my email list and you can get these 00:04:43.270 --> 00:04:45.790 four wins right in your inbox. 00:04:46.060 --> 00:04:50.030 Just go to robbyf.com/friday. 00:04:50.620 --> 00:04:53.800 I'd also love your help getting this into the hands of more people. 00:04:53.950 --> 00:04:58.180 So go and leave a review on apple podcast and then share this episode 00:04:58.180 --> 00:04:59.500 with somebody that you love. 00:05:00.010 --> 00:05:03.820 Feel free to dm me on instagram and share which when was your 00:05:03.820 --> 00:05:05.440 favorite from this episode. 00:05:05.770 --> 00:05:09.100 Have a great weekend and go and build a life giving- brand.