Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast.
Four freaky fast Friday wins to get you going for your weekend.
Let's go.
Win number one, something to try.
Online meetings are happening all of the time now.
You probably get more online meeting invites than you ever
have in the history of working.
Most of those come with a zoom link or a Google hangout.
And while zoom and Google are great options, they do require an account
and the software that goes with them.
You might want to check out pop space.
It's online meetings done free.
Instant and secure.
And it's a very intriguing option.
It does require a little setup on your end.
But once it's set up on a server, meetings happen in the browser
and there is no special software.
And the actual meeting canvas is customizable.
You can add documents, images, notes, and more to the shared canvas space.
Move them wherever you want.
And let others do the same.
I would encourage you to check it out it's a very interesting zoom alternative
and again it's free and requires no software for those you host meetings with
Win number two, something a client recently asked.
A client recently asked for help nailing down the purpose
of her personal brand business.
And now this is such a common challenge that I've often done
some free training around this, and I'll probably do that again.
So make sure you check the show notes and sign up for free masterclass training.
I asked her to take a walk and consider this question
and then record her thoughts.
What am I unwilling to compromise in my business?
And why?
What that helps her do is to know of the various priorities that she
has for her personal brand business, which one outranks the others.
And that helps to surface what she really wants her personal brand business to be
about Because while It could be about many different Things there's likely one.
one thing that she's Unwilling to compromise on
And that's what she needs to build her business and personal
We'll Brand around Win number three, something to think about.
Creating something means you almost always get it wrong.
Because the hard work of creating, it usually blinds you to the
different, hard work of optimizing it.
Those of us in the personal brand space, often love to create new
things, new frameworks, new tools, new tactics, new takes on an old problem.
But that also means we can easily become enamored with what we create.
We're vested and sometimes we're blind.
We need more humility and less hubris to not just create it.
But to do the hard work of optimizing it.
Win number four, something personal.
I've done a lot of free online training over the last eight or nine months.
And I'll have another one coming before long.
And for now I've chosen to ditch the typical zoom webinar approach.
I'm going straight for the zoom meeting in the zoom meeting approach.
You see me and I see you, you know, kind of like we're humans
. Yes.
It's far messier to hold a zoom meeting than a webinar for this training.
But I'm okay with that.
And here's why.
On a zoom webinar, it keeps you the attendee hidden
behind the virtual curtain.
I can't see you.
Number two that makes it far less personal and I'm a personal brand.
So that doesn't make sense to me.
And number three.
The zoom webinar approach, which puts me in the spotlight.
And I can't see any of you, it's just not in line with my
life giving brand manifesto.
I'll put a link to that in the show notes.
I'm curious from your perspective.
Which do you prefer?
Do you prefer the one way webinar where you can't be seen and you can.
Interact or not interact, or do you prefer an interactive zoom
where we actually get to see each other and engage with one another?
I'd love to know what you prefer.
Thanks for joining me on this episode of the brand ed bullet.
Good news.
You don't have to scroll through the show notes to find links to any of the apps
or other wins mentioned in this episode.
Instead, just hop on my email list and you can get these
four wins right in your inbox.
Just go to robbyf.com/friday.
I'd also love your help getting this into the hands of more people.
So go and leave a review on apple podcast and then share this episode
with somebody that you love.
Feel free to dm me on instagram and share which when was your
favorite from this episode.
Have a great weekend and go and build a life giving- brand.