Could Influencers Become Your Next Big Marketing Channel? (with Peejamas Founder Craig Hammond)

Potty training can feel like a no-win situation. But Peejamas' Founder & CEO came on the scene and decided to do something about it. As a former marketer, he still owns a lot of their overall strategy, so we wanted to find out what's worked well for them in the past and where they're headed this year.

Show Notes

Marketer-turned-CEO Craig Hammond can't turn off his marketing skillset, so he's still very involved in the overall strategy for Peejamas. But he's figured out how to outsource certain parts of the job to focus on the bigger picture. He shares:

• What to spend time on when it comes to making video content.
• Why they only run video ads.
• The importance of telling your story.
• Their bar for finding the right influencers.
• What to do about the rising cost of paid media.

Show Notes & Links

• [3:30] The Peejamas foundational story.
• [5:40] When is the right time to start marketing?
• [7:30] How they created their first video (that people are still watching 2 years later).
• [14:34] How to navigate influencer marketing and find people that are the right fit for your business.
• [23:05] Their strategy for outsourcing certain parts of the business.
• [26:13] Why a well-defined funnel is critical.
• [32:29] What their future marketing plan looks like.
• The Ecommerce Marketing Show Home
• Peejamas
• Craig Hammond on Twitter
• Dave Gerhardt on Twitter

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.