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My notes on mr beast's LEAKED 36 page leaked "how to succeed in mr. beast production" document
Timestamps:
00:00 Intro
01:12 Initial Thoughts
02:38 Clarity of the Goal
03:27 YouTube is eating all media:
04:27 A, B, C player framework
05:15 How to go viral
08:21 Why isn’t MrBeast building the Y-Combinator of Creators?
09:12 He defines his own language. ie: lull, reengagement
11:26 Startup Idea 1: Audience and Engagement Insights Software for YT
12:32 Obsession is a prerequisite
13:13 Bias for Action
14:01 Grounds Himself
15:54 Constraint Fuels Creativity
17:39 Always have a Backup Day
18:54 Communication is key
19:37 Leverage Experts
21:55 "No does not mean no" can get toxic
22:43 Meritocracy
23:27 His numbers are HUGE
28:02 Keep things simple
27:15 Work Life Balance Debate
28:20 What is the goal of our “content”
29:37 Ads as Content
30:18 Does his culture scale
31:12 His incentive structur
32:28 Final thoughts
1) YouTube is eating all media:
• 99% of TV shows would flop on YouTube
• Platform-specific content is crucial
• MrBeast: "We are not Hollywood"
2) A-player mentality:
• Only hire obsessive, coachable people
• B-players can be trained, C-players must go
• "There's only room for A-players here"
3) Re-engagement strategy:
• Hook viewers at 3-minute mark
• Use spectacles that only MrBeast can do
• Example: Carl watching Josh in prison video
4) Data-driven content:
• Creators are data scientists, not just entertainers
• 60M views = same as presidential debate
• Obsess over audience retention graphs
5) Constraints fuel creativity:
• Don't rely on big budgets
• Example: Year's supply of Doritos is more engaging than $20k cash
• "Creativity is the answer, not money"
6) Communication is key:
• Define when to use in-person, email, or text
• No excuses, move on mentality
• "Late" isn't in MrBeast's dictionary
7) Consultants are cheat codes:
• Leverage expert knowledge
• Example: Call previous world record holder
• "Consultants are a gift from God"
8) Brand deal integration:
• Make ads part of the content
• Avoid boring, scripted brand mentions
• Goal: No viewer realizes it's an ad
Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
🎯 To build your own portfolio businesses powered by community you might enjoy my membership.
You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!
Spots are limited.
https://www.communityempire.co/
📬 Join my free newsletter to get weekly startup insights for free:
https://www.gregisenberg.com/
70,000+ people are already subscribed.
To improve your rankings your business on Google and using AI for SEO, sign up to
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FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
Timestamps:
00:00 Intro
01:12 Initial Thoughts
02:38 Clarity of the Goal
03:27 YouTube is eating all media:
04:27 A, B, C player framework
05:15 How to go viral
08:21 Why isn’t MrBeast building the Y-Combinator of Creators?
09:12 He defines his own language. ie: lull, reengagement
11:26 Startup Idea 1: Audience and Engagement Insights Software for YT
12:32 Obsession is a prerequisite
13:13 Bias for Action
14:01 Grounds Himself
15:54 Constraint Fuels Creativity
17:39 Always have a Backup Day
18:54 Communication is key
19:37 Leverage Experts
21:55 "No does not mean no" can get toxic
22:43 Meritocracy
23:27 His numbers are HUGE
28:02 Keep things simple
27:15 Work Life Balance Debate
28:20 What is the goal of our “content”
29:37 Ads as Content
30:18 Does his culture scale
31:12 His incentive structur
32:28 Final thoughts
1) YouTube is eating all media:
• 99% of TV shows would flop on YouTube
• Platform-specific content is crucial
• MrBeast: "We are not Hollywood"
2) A-player mentality:
• Only hire obsessive, coachable people
• B-players can be trained, C-players must go
• "There's only room for A-players here"
3) Re-engagement strategy:
• Hook viewers at 3-minute mark
• Use spectacles that only MrBeast can do
• Example: Carl watching Josh in prison video
4) Data-driven content:
• Creators are data scientists, not just entertainers
• 60M views = same as presidential debate
• Obsess over audience retention graphs
5) Constraints fuel creativity:
• Don't rely on big budgets
• Example: Year's supply of Doritos is more engaging than $20k cash
• "Creativity is the answer, not money"
6) Communication is key:
• Define when to use in-person, email, or text
• No excuses, move on mentality
• "Late" isn't in MrBeast's dictionary
7) Consultants are cheat codes:
• Leverage expert knowledge
• Example: Call previous world record holder
• "Consultants are a gift from God"
8) Brand deal integration:
• Make ads part of the content
• Avoid boring, scripted brand mentions
• Goal: No viewer realizes it's an ad
Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
🎯 To build your own portfolio businesses powered by community you might enjoy my membership.
You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!
Spots are limited.
https://www.communityempire.co/
📬 Join my free newsletter to get weekly startup insights for free:
https://www.gregisenberg.com/
70,000+ people are already subscribed.
To improve your rankings your business on Google and using AI for SEO, sign up to
http://boringmarketing.com/
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
Creators & Guests
What is The Startup Ideas Podcast?
Get your creative juices flowing with The Startup Ideas Podcast. Published twice a week, we bring you free startup ideas to inspire your next venture. Hosted by Greg Isenberg, CEO of Late Checkout and former advisor to Reddit and TikTok. Subscribe so you don't miss out.
For more startup ideas, we created a database of 30+ startup ideas you can take at https://gregisenberg.com/30startupideas