Uncommon Brands

Jason Burke is the founder and CEO of New Primal, a pioneer in the clean label snack industry that transformed grass-fed beef jerky into an eight-figure brand available in over 15,000 stores nationwide. After discovering the paleo diet to support family health issues, Jason began making homemade jerky in his kitchen to satisfy his sweet tooth and replace junk food snacks.

What was covered in the episode:
  • The origin story of The New Primal: From six dehydrators in a condo kitchen to commercializing grass-fed beef jerky for retail.
  • Why new CPG brands should build an $8 million to $10 million online business before calling their first grocery store.
  • The hidden financial costs of brick-and-mortar grocery
  • Why more product is not better 
  • Lessons in fundraising: How to avoid predatory preference terms and never trading equity for service work.

The New Primal Links:

Parker Nash Links:

What is Uncommon Brands?

How do you build a DTC brand that breaks out in a noisy world?

The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain.

This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand.

Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.