GTM Made Simple | 26: The Other ABM: How Attention Based Marketing Fast Tracks Sales Readiness w/ Elle Woulfe

Elle Woulfe, VP of Marketing at LookBookHQ, discusses how ABM holds on to a marketer’s most precious commodity—buyers’ attention.

Show Notes

Elle Woulfe, VP of Marketing at LookBookHQ, discusses how ABM holds on to a marketer’s most precious commodity—buyers’ attention.

What is GTM Made Simple?

Welcome to GTM Made Simple. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?