The two teams that made it to the top 10 of
The Ken’s case competition for their billion dollar strategies for Flipkart Minutes could not have been more different. They have both played to Flipkart’s strengths, but in radically different ways.
Team Illuminaire from IIM Lucknow decided to flip the script completely. The team’s logic is simple. Flipkart Minutes is just too late to the game. So there’s no point for it to even try beating everyone else at rapid delivery. Instead they want every other platform to be dependent on them for what is essentially the lifeblood of quick commerce – dark stores. This team wants Flipkart Minutes to be the AWS of dark stores.
They are up against Kenspiracy Theorists from XLRI. This team, too, believes that Flipkart Minutes is late to the game. But their solution is amping up the aggression by burning the full 1 billion dollars over 12 months.
Which team will win?
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What is One Billion in 10 Minutes?
‘As the battle for winning 10-minute deliveries heats up, so do the stakes. Pick one of five quick commerce companies. Determine what winning looks like. Write your solution’
That was the challenge we threw at some of India’s smartest, most ambitious and creative students from top business schools across the country.
Each team picked one among the five quick commerce platforms that have managed to completely change the way we shop – Big Basket, Swiggy Instamart, Blinkit, Zepto and Flipkart Minutes. They crafted strategies that were creative, yet rooted in the real world.
Welcome to 'One Billion in 10 Minutes', a mini series based on the first edition of The Ken’s Case Competition, organised in collaboration with Zerodha.