The Entrepreneur Gene

What kinds of risks are the ones worth taking when it comes to entrepreneurship? According to Casey Cheshire, the Founder of Ringmaster Conversational Marketing and the host of The Hard Corps Marketing Show, smart risks are the key to success. Casey shares insights on the importance of risk tolerance, learning from failures, and the need for smart risk-taking in business. They also explore the future of marketing with the advent of AI and the significance of maintaining human connections in an increasingly automated world. Casey's military background, personal entrepreneurial journey, and passion for authentic marketing strategies provide a rich and engaging discussion on what it truly means to be an entrepreneur.

Takeaways:
  • Focus on creating meaningful relationships through various mediums to foster long-term success.
  • View entrepreneurship as a muscle that can be developed with practice and effort. Engage in activities that build skills necessary for entrepreneurship, such as problem-solving and risk management.
  • Take calculated, smart risks rather than reckless ones.
  • Although challenging, niching down can lead to better targeting and business efficiency. Test narrow focuses to see if they drive better results without betting the farm.

Quote of the Show:
  • “ The flip of this one-to-one communication or just a one-to-few communication is going to become priceless. It's all about connection.” - Casey Cheshire
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This Show is Sponsored by The Business Transition Sherpa®
100 percent of owners will leave their business one day. But few are prepared. Are you? Get your copy of the Amazon best-selling book by nationally recognized expert, Laurie Barkman that reveals how to build business value and plan for succession, transition, or selling the business on your terms....what every entrepreneur needs to know.

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Connect with Laurie Barkman:
LinkedIn: https://www.linkedin.com/in/lauriebarkman/  
Website: https://thebusinesstransitionsherpa.com/  
Book: https://btsherpa.com/book 
Course: https://freedom-finder.thebusinesstransitionsherpa.com/freedom-finder-course  

Connect with Casey:
LinkedIn: https://www.linkedin.com/in/caseycheshire/ 
Website: https://ringmaster.com/ 
Book: https://www.amazon.com/Marketing-Automation-Unleashed-Strategic-Growth/dp/1599327384 

For all episodes visit:
https://www.entrepreneurgene.live/  

Creators and Guests

Host
Laurie Barkman
Producer
Rayanne Pruitt

What is The Entrepreneur Gene?

Discover The Entrepreneur Gene with show host Laurie Barkman! Listen weekly as we talk with founders and CEOs exploring the rewards and challenges of the entrepreneurial path. This show is sponsored by Business Transition Sherpa, getting your business unstuck so you can grow, scale, and exit while enjoying the journey. Join our community of entrepreneurs at https://thebusinesstransitionsherpa.com