Collisions YYC

In this episode, Sam Friley candidly shares his experience in founding and operating Buttermilk Fine Waffles. Any Calgarian knows the brand and delicious breakfast items, but may not know the story behind Sam’s success. As a self-professed “creative”, Sam took his time getting comfortable looking at the finer details of his business, including the numbers. If you have ever suffered from imposter syndrome or had a non-traditional path in business, this episode will help you know you're not alone.

Show Notes

Buttermilk Fine Waffles had a few brick and mortar locations downtown Calgary, but ongoing major construction and recessions created economic pressure on Sam and his dream. He knows that the idea of never giving up is great, but that sometimes you need to know when to call it off. When COVID hit, his business had to pivot. Instead of giving up on the entrepreneurial life or his dream, he simply began packaging his mix into 500g bags and selling them in stores, such as Blush Lane, and online and as part of a Backyard Rodeo Box.

What is Collisions YYC?

Tired of the same old news cycle? Get informed on what’s happening in businesses in Calgary, Alberta and beyond with Collisions YYC.

Tyler Chisholm hosts Alberta’s best and brightest minds who are shaping the very landscape of our province with their work in fields like Technology, FinTech, Energy, Healthcare, Education, AI, and more. Tyler’s inherent curiosity and exploratory style fuel candid conversations with the people who are driving change in our city, our province and the world.

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