Amerilife's Chief Lead Generation Officer Bill Decourcy shares game-changing strategies for performance marketing success. Discover how to harness the power of video and YouTube as attention-grabbing tools, implement AI to do more with less, and spend less time in dashboards and more time reaching the right audience. With insights on building a unified martech stack for seamless digital experiences across all channels, this episode delivers practical tactics to enhance your marketing effectiveness and drive measurable results in today's competitive landscape.
What is Everything Clicks?
Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.