Behind the Book Cover

Chris Voss is someone who seems to have popped up out of nowhere before beginning to appear everywhere.   A former hostage negotiator, Voss watched his New York Times bestselling book, Never Split the Difference, become an instant classic in the business world as entrepreneurs soaked up his tactics.    But how, exactly, did his book skyrocket to the top of bestseller lists and become so highly quotable? Turns out Voss took a very deliberate approach to his book promotion and it paid off handsomely. Spoiler alert: podcast interviews changed the game while book tours did not.   Listen to this can't-miss episode re-release to find out more.   ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Show Notes

Chris Voss is someone who seems to have popped up out of nowhere before beginning to appear everywhere.
 
A former hostage negotiator, Voss watched his New York Times bestselling book, Never Split the Difference, become an instant classic in the business world as entrepreneurs soaked up his tactics. 
 
But how, exactly, did his book skyrocket to the top of bestseller lists and become so highly quotable? Turns out Voss took a very deliberate approach to his book promotion and it paid off handsomely. Spoiler alert: podcast interviews changed the game while book tours did not.
 
Listen to this can't-miss episode re-release to find out more.
 
ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

What is Behind the Book Cover?

You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that feature interviews with famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover.

Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, entrepreneurs who have used books to build their businesses and more.

Come find out what traditional publishers don't want you to know.