On Path

Drashti is the Head of Brand and Marketing at Siilo, an Amsterdam based secure medical messaging app. She has over a decade of B2B product marketing and brand experience from Microsoft, Impraise, ClearSlide, and Iron Creative. In this conversation we unpack her career and life journey, from interning at Tom's shoes to leading a team of marketing professionals.

Show Notes

Here are some relevant links from the conversation:
Show notes:
  • 1:05 Interning at Tom's shoes
  • 3:19 Transition from individual contributor to manager
  • 5:03 How Drashti explains her role
  • 6:06 What is product marketing?
  • 7:26 Product marketing at Microsoft
  • 10:51 Drashti's process for nailing down brand
  • 15:23 What shaped Drashti growing up?
  • 16:19 Favorite book as a child
  • 17:11 Moving from the US to the Netherlands
  • 18:56 Work-life balance
  • 20:01 How Drashti landed her job at Microsoft
  • 23:24 Bootcamp at Microsoft
  • 25:50 Still in touch with bootcamp mates
  • 26:37 Takeaways from her time at Microsoft
  • 27:53 Moving to an agency then startups
  • 33:00 In-person vs virtual conferences
  • 35:25 Influential people in Drashti's career
  • 37:44 How to go about seeking a mentor
  • 39:00 What she used to insist on that she's now flexible about
  • 40:42 What she used to be flexible about that she now insists on
  • 41:48 Life now as compared to envisioned a decade ago
  • 44:15 Can she believe she's in Amsterdam?
  • 43:48 Collecting hobbies as a hobby
  • 46:04 Writing a children's book: Hamsterdam
  • 46:48 What would a perfect day look like?
  • 48:49 Drasthi's preferred tea
  • 49:28 A bicycle work desk
  • 50:34 Recommended blogs and reading

What is On Path ?

With the On Path podcast you'll hear the behind-the-scenes of what got professionals in the technology sector to where they are today. These are the career and life stories that aren't captured on a LinkedIn or web profile. The twists and turns. The inspirations and influences. Hosted by Vijay Viswanathan.