Think Bigger Real Estate

Great Real Estate Marketers. With buyer demand spiking and seller inventory approaching all-time lows, the ability for a real estate agent to get listings is critical in order for an agent to be able to thrive both in business and in their quality of life. To accomplish that, it’s no longer good enough for an agent to just be good at real estate. They must also be great at marketing. Chris Smith and Jimmy Mackin, co-founders of Curaytor are some of the greatest marketers of our time. Together, we talk through philosophies, frameworks, strategies, tactics and hacks that top agents are employing now in order to get more listings in 2020.
**Take Action Item** Go to buzzsumo.com and type in real estate and your city and then do a social media post that ask or answer the question about how that current event will impact real estate.

Show Notes

Great Real Estate Marketers. With buyer demand spiking and seller inventory approaching all-time lows, the ability for a real estate agent to get listings is critical in order for an agent to be able to thrive both in business and in their quality of life. To accomplish that, it’s no longer good enough for an agent to just be good at real estate. They must also be great at marketing. Chris Smith and Jimmy Mackin, co-founders of Curaytor are some of the greatest marketers of our time. Together, we talk through philosophies, frameworks, strategies, tactics and hacks that top agents are employing now in order to get more listings in 2020.  

In this episode, we discuss: 
  • The peril of not outsourcing your marketing to people that specialize in it
  • The real cost of marketing is the opportunity cost of not doing it right and/or trying to do it yourself
  • Marketing not just for cold market but for your sphere
  • The definition of LTV, lifetime value of a customer and how much that is for the average real estate customer (11:30)
  • Omni-channel approach to staying in touch with your clients
  • When was the last time you sat down and created content for your sphere? 
  • Our monthly marketing plan for a month includes:
    • Sellers, sellers, buyers, and past clients and sphere
  • Why Zillow being better at following up with your  is better at following up with your past clients right now
  • What sellers are concerned with now and how to get their attention
Additional Resources: (please add these)

Follow me on:
Instagram: @chrissmth @jimmymackin
Facebook: https://www.facebook.com/CuraytorDotCom/
LinkedIn: https://www.linkedin.com/in/jimmymackin/ & https://www.linkedin.com/in/chrissmithcuraytor/
Website: https://curaytor.com/demo


Creators and Guests

Host
Justin Stoddart

What is Think Bigger Real Estate?

The road to success for real estate agents is well-marked. The road to significance is not. Here, we help you to Think Bigger than just your business. We inspire you to seek success AND significance, income AND impact. We do that by interviewing the biggest thinkers and highest achievers in the real estate industry, extracting the secrets to having it all.