UKTN | The Podcast

Rebecca Sykes, a partner at Brandtech, discusses how AI is being used to transform marketing. The firm has worked with global brands and believes AI-generated content can revolutionise the creative industries. She describes the firm’s system as the nervous system of modern marketing, connecting cultural signals, media performance and sales data. She also discusses the rise of AI slop, and how brands make sure that AI doesn’t send them seriously off message.

What is UKTN | The Podcast?

Each week, Jane Wakefield sits down with some of the key movers and shakers from the UK tech ecosystem for the UKTN Podcast. Learn growth strategies from both seasoned and up-and-coming founders, hear market sentiments from investors, and understand the tech policy affecting businesses across the country.

The UKTN Podcast provides insight into the most influential people in the UK’s innovation economy, exploring their personal and professional journeys and hearing their views on the hottest tech topics of the day.