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Behind the Book Cover

Today’s episode features an absolute doll of a human being: Greg Behrendt. In it, Greg tells a story from the Light Hustler live storytelling show which takes place the last Friday of every other month in LA. His story veers from a night where he was wasted and cold and ended up with a burrito stuck to his hands but also touches on driving a car into the ocean and why we should bring our solutions and not our problems home. When he’s not making Light Hustler audiences nearly pee their pants with laughter, Greg is performing (both as a comedian and musician) or writing (oh yeah; he’s the guy who co-wrote the seminal book He’s Just Not That Into You, among other bestselling books). To see the calendar for future storytelling events, click here. To catch the live broadcasts of the shows, go ahead and give a like on Facebook, since we play every show on there.

Show Notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

Today’s episode features an absolute doll of a human being: Greg Behrendt.
In it, Greg tells a story from the Light Hustler live storytelling show which takes place the last Friday of every other month in LA.
His story veers from a night where he was wasted and cold and ended up with a burrito stuck to his hands but also touches on driving a car into the ocean and why we should bring our solutions and not our problems home.
When he’s not making Light Hustler audiences nearly pee their pants with laughter, Greg is performing (both as a comedian and musician) or writing (oh yeah; he’s the guy who co-wrote the seminal book He’s Just Not That Into You, among other bestselling books).
To see the calendar for future storytelling events, click here. To catch the live broadcasts of the shows, go ahead and give a like on Facebook, since we play every show on there.

What is Behind the Book Cover?

A book can do more than sell copies. It can build your authority, strengthen your personal brand and create entirely new opportunities for your business.

Hosted by New York Times bestselling author Anna David, Behind the Book Cover explores how successful entrepreneurs, authors and thought leaders use books, media and marketing to become better known, reach more people and grow their businesses.

Through candid conversations with traditionally published authors and independently published entrepreneurs—including business owners whose books have added seven figures to their bottom lines—Anna reveals what really happens behind the cover. The show goes beyond book publishing to explore marketing for entrepreneurs, CEO personal branding, thought leadership strategy and how turning your expertise into a book can help make you an authority in your industry.

Anna’s books have been published by HarperCollins and Simon & Schuster, and she is the founder of Legacy Launch Pad Publishing, a leading hybrid publisher for entrepreneurs. In other words, she knows both sides of the publishing industry—and isn’t afraid to share what traditional publishers don’t want you to know.

Behind the Book Cover is brought to you by Authority Network.

Find out whether a book could help grow your business:
https://www.legacylaunchpadpub.com/book-score-card