For a quarter of a century, one industry has been quietly shaping how you see the world.
Soundbites:People who can spread ideas, regardless of what those ideas are, win. The mobile phone is just a superlative nudging device. And everybody out there is a media company. I mean, everybody has a Snapchat, Facebook, a TikTok.
Andrés López-Varela:Yep. Digital marketing, the industry that for twenty five years has blended technology, media, advertising, and entertainment into an unstoppable cultural force.
Soundbites:Where are you? You're on a boat with a man your man could smell it.
Soundbites:Are the blades any good? No. Our blades are *bleep* great.
Soundbites:Hi, Barbie. Hi, Ken. Hi, Barbie. Hi, Barbie. Hi, Barbie.
Vox pops:But what's in store for the next twenty five years of digital marketing? Will we still be watching will AI take out? Are we still going to have podcasts? Will social media even be a thing? Are creators going to replace media companies?
Andrés López-Varela:Great questions. Let's get some answers. I'm Andres Lopez Varela. Join me and a cast of marketing leaders on Hard Refresh, a limited 10 episode series from State of Social.
Andrés López-Varela:We'll dive into the trends, technologies, the culture, the controversies likely to shape digital marketing over the next twenty five years. Hard refresh, the next twenty five years of digital marketing coming soon to your podcast feed.