Brand in the Making by ThinkTank Thought Leadership

Ken Bogard and Grace Gavin dive deep into what real communication looks like in leadership. They share the emotional backstory behind Know Honesty, explain why “brutal honesty” is the wrong goal, and introduce a better path: 100% honesty paired with 100% openness. Plus, they break down how to deliver feedback with love, not fear.

Chapters:
(00:00) Meet the Authors Behind Know Honesty
(03:15) The Childhood Moments That Shaped Communication
(11:10) From Daycare to Business Partners
(18:50) What It Really Means to Be Open and Honest
(29:03) Why Brutal Honesty Doesn’t Work

Creators and Guests

Host
Lauren Koetje
Passionate about creating impactful experiences, I specialize in streamlining operations, scheduling speakers, and overseeing production to bring innovative ideas to life.

What is Brand in the Making by ThinkTank Thought Leadership?

Behind every brand is a person.
We share their unheard stories as their journeys unfold.

Brand in the Making is a raw, unscripted podcast featuring founders, creators, and thought leaders who are building something meaningful. These are the voices you haven’t heard yet—captured in real time, before the headlines.

Each episode takes you inside the process: the sparks, the setbacks, and the strategies that shape personal brands and breakout businesses.

If you're curious about what it takes to build a brand that matters, this is your front-row seat.

Presented by ThinkTank Thought Leadership — the content engine for ambitious leaders.