Trying to make it as a new fashion brand is insanely cutthroat. The competition is fierce and there are hundreds of thousands of designers fighting to be the next big thing. Luckily, there are some simple things you can do to make sure you're miles ahead of the competition. This is part 2 of a two-part interview with Rochelle Behrens who owns The-Shirt.com, a succesful startup fashion label. She shares her best advice and some of the strategies she used to get her brand off the ground...and fast. You will learn: * Why you may not want to get VC funding to launch your fashion label, but other places where you can easily get money * The single most important thing you must do before going into production so you don’t fail before you’ve even started * How to figure out how much product you should buy so you’re not stuck with tons of inventory you can’t sell * The simplest way to to get loads of amazing press coverage, even if you don’t have any connections * The number one thing you’re not doing that will easily get you swarms of paying customers and loyal fans who will tell the world about you * How to figure out if you should manufacture locally or offshore, even if you have no idea where to start * The easiest way to quickly get noticed as a new fashion label and stand out amongst the competition You can listen to part 1 here: https://soundcloud.com/sew-heidi/rochelle-behrens-the-shirt-interview
Show Notes
Trying to make it as a new fashion brand is insanely cutthroat. The competition is fierce and there are hundreds of thousands of designers fighting to be the next big thing. Luckily, there are some simple things you can do to make sure you're miles ahead of the competition. This is part 2 of a two-part interview with Rochelle Behrens who owns The-Shirt.com, a succesful startup fashion label. She shares her best advice and some of the strategies she used to get her brand off the ground...and fast. You will learn: * Why you may not want to get VC funding to launch your fashion label, but other places where you can easily get money * The single most important thing you must do before going into production so you don’t fail before you’ve even started * How to figure out how much product you should buy so you’re not stuck with tons of inventory you can’t sell * The simplest way to to get loads of amazing press coverage, even if you don’t have any connections * The number one thing you’re not doing that will easily get you swarms of paying customers and loyal fans who will tell the world about you * How to figure out if you should manufacture locally or offshore, even if you have no idea where to start * The easiest way to quickly get noticed as a new fashion label and stand out amongst the competition You can listen to part 1 here: https://soundcloud.com/sew-heidi/rochelle-behrens-the-shirt-interviewCreators and Guests
Host
Heidi Weinberg {Sew Heidi}
Heidi (aka Sew Heidi) is a self-taught freelance fashion designer who built a six-figure business without a degree, portfolio, or industry connections. After years of burnout in the fashion industry, she went freelance—and never looked back. Now, she helps other designers ditch toxic jobs, land better clients, and build flexible careers they love. Through her podcast, courses, and resources, Heidi has helped thousands of designers take control of their fashion path and finally get paid what they’re worth.
What is Fashion Designers Get Paid: Build Your Fashion Career On Your Own Terms?
This is a show for burnt-out fashion designers (and TDs, PDs, patternmakers, textile designer and beyond) who want more flexibility in their career while still doing work they love.
You'll learn how to build a freelance fashion business, so you can do the work you love on your own terms. Freelancing in fashion is the only way to get freedom in your day (instead of being tied to a desk).
Whether you want to earn extra money on the side, fund your fashion brand, or replace your salary, the FDGP podcast will help you get there. Listen in for actionable tips and strategies to kickstart or grow your career as a freelance fashion designer, build your confidence, and create the life you want.
Hosted by $100k+ fashion freelancer Sew Heidi, the show features interviews and strategy sessions with successful freelance fashion designers from around the world who've ditched toxic fashion jobs and taken control of their own destinies. This is the only place to get REAL insights from REAL freelancers who have built REAL careers on their own terms. (Formerly the Successful Fashion Freelancer podcast.)