Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast.
Four freaky fast Friday wins to get you going for your weekend.
Let's go.
Win number one, something to try.
Ever feel like your creative juices have dried up?
Well, why not roll some dice, find some inspiration and
punch past predictable writing.
I want you to check out metaphor dice.
You heard me right.
Metaphor, dice.
You roll three dice, get a random metaphor as you're writing prompt
and you're off to the races.
One testimonial on their website says the dice provides a clever and effective
way for writers to make connections, collaborate, and develop their ideas.
Now here's an example, you roll the dice and you get father on one dice broken on
the second dice and mirror on the third.
And here's what you come up with.
My father is a broken mirror because he's been shattered, but I can still see
myself in each of his thousand pieces.
Or perhaps you started an email out to your list like this.
Having a personal brand website you don't love is like staring into a broken mirror.
Imagine turning your website into a proud doting father
who fills you with confidence.
What hacks do you use when you need a jolt of inspiration for your writing Win number
two, something a client recently asked.
A client recently asked for help articulating his offer.
Now, this challenge is daunting for most of us.
So I assured him he was not alone in feeling a little
fuzzy about how to describe.
His consulting business.
Now it's a bit dated, but the analogy I often use is the yellow pages.
The question I helped him wrestle with is this.
What would your ideal client turn to in the yellow pages to
get help with their problem?
This shortcut can help you position yourself using the same starting point
and language as your ideal clients.
Once you have their attention, you can educate them more about the
deeper problems you help them solve.
I'll put a link in the show notes to a helpful article about this.
If you've ever felt this same struggle, trying to describe your offer, make sure
you get on my free training, waiting list.
I'll put a link to that in the show notes as well.
Win number three, something to think about.
I recently heard this quote about potential on the excellent podcast.
Anthropocene reviewed.
Quote, “Only in the sense that an alphabet contains a novel.”
That quote is about potential and potential is an interesting concept.
What skill do you need to add to next, draw out a novel from the 26
letters in the English alphabet.
The quote again.
Only in the sense that an alphabet actually contains a novel.
Win number four, something personal.
I found a notebook with some notes from an event I attended several months back.
As I glanced through the notes, here are a few of the lessons that really stuck out.
Number one focus on what you can give away, not what you can hold on to.
Number two, together as better so seek out ways to partner with others.
And the third thing I saw in those notes is be intentional
about defining your own success.
Don't get distracted by how others in your same space define it.
what advice would you add that you have learned of late?
I'd love to know.
Thanks for joining me on this episode of the brand ed bullet.
Good news.
You don't have to scroll through the show notes to find links to any of the apps
or other wins mentioned in this episode.
Instead, just hop on my email list and you can get these
four wins right in your inbox.
Just go to robbyf.com/friday.
I'd also love your help getting this into the hands of more people.
So go and leave a review on apple podcast and then share this episode
with somebody that you love.
Feel free to dm me on instagram and share which when was your
favorite from this episode.
Have a great weekend and go and build a life giving- brand.