WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:03.900 Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast. 00:00:04.109 --> 00:00:07.799 Four freaky fast Friday wins to get you going for your weekend. 00:00:07.949 --> 00:00:08.610 Let's go. 00:00:13.503 --> 00:00:15.573 Win number one, something to try. 00:00:15.858 --> 00:00:19.008 Ever feel like your creative juices have dried up? 00:00:19.068 --> 00:00:22.488 Well, why not roll some dice, find some inspiration and 00:00:22.488 --> 00:00:24.858 punch past predictable writing. 00:00:25.278 --> 00:00:28.338 I want you to check out metaphor dice. 00:00:28.418 --> 00:00:29.228 You heard me right. 00:00:29.258 --> 00:00:30.278 Metaphor, dice. 00:00:30.848 --> 00:00:34.928 You roll three dice, get a random metaphor as you're writing prompt 00:00:34.928 --> 00:00:36.578 and you're off to the races. 00:00:36.758 --> 00:00:42.068 One testimonial on their website says the dice provides a clever and effective 00:00:42.068 --> 00:00:46.778 way for writers to make connections, collaborate, and develop their ideas. 00:00:47.468 --> 00:00:53.348 Now here's an example, you roll the dice and you get father on one dice broken on 00:00:53.348 --> 00:00:55.808 the second dice and mirror on the third. 00:00:56.198 --> 00:00:57.728 And here's what you come up with. 00:00:58.058 --> 00:01:03.938 My father is a broken mirror because he's been shattered, but I can still see 00:01:03.938 --> 00:01:08.018 myself in each of his thousand pieces. 00:01:08.468 --> 00:01:11.678 Or perhaps you started an email out to your list like this. 00:01:12.068 --> 00:01:17.378 Having a personal brand website you don't love is like staring into a broken mirror. 00:01:17.708 --> 00:01:21.458 Imagine turning your website into a proud doting father 00:01:21.608 --> 00:01:23.438 who fills you with confidence. 00:01:24.068 --> 00:01:29.068 What hacks do you use when you need a jolt of inspiration for your writing Win number 00:01:29.068 --> 00:01:31.618 two, something a client recently asked. 00:01:31.764 --> 00:01:35.454 A client recently asked for help articulating his offer. 00:01:36.084 --> 00:01:38.814 Now, this challenge is daunting for most of us. 00:01:38.814 --> 00:01:42.084 So I assured him he was not alone in feeling a little 00:01:42.084 --> 00:01:44.124 fuzzy about how to describe. 00:01:44.484 --> 00:01:45.924 His consulting business. 00:01:46.374 --> 00:01:51.504 Now it's a bit dated, but the analogy I often use is the yellow pages. 00:01:51.864 --> 00:01:54.654 The question I helped him wrestle with is this. 00:01:55.284 --> 00:01:59.094 What would your ideal client turn to in the yellow pages to 00:01:59.094 --> 00:02:01.104 get help with their problem? 00:02:01.734 --> 00:02:06.444 This shortcut can help you position yourself using the same starting point 00:02:06.474 --> 00:02:08.664 and language as your ideal clients. 00:02:09.204 --> 00:02:12.174 Once you have their attention, you can educate them more about the 00:02:12.174 --> 00:02:14.454 deeper problems you help them solve. 00:02:14.844 --> 00:02:17.784 I'll put a link in the show notes to a helpful article about this. 00:02:18.204 --> 00:02:22.314 If you've ever felt this same struggle, trying to describe your offer, make sure 00:02:22.314 --> 00:02:25.194 you get on my free training, waiting list. 00:02:25.284 --> 00:02:27.294 I'll put a link to that in the show notes as well. 00:02:27.815 --> 00:02:30.095 Win number three, something to think about. 00:02:30.435 --> 00:02:35.295 I recently heard this quote about potential on the excellent podcast. 00:02:35.385 --> 00:02:37.245 Anthropocene reviewed. 00:02:37.695 --> 00:02:42.255 Quote, “Only in the sense that an alphabet contains a novel.” 00:02:42.705 --> 00:02:46.665 That quote is about potential and potential is an interesting concept. 00:02:46.995 --> 00:02:51.705 What skill do you need to add to next, draw out a novel from the 26 00:02:51.705 --> 00:02:53.715 letters in the English alphabet. 00:02:54.165 --> 00:02:54.945 The quote again. 00:02:55.215 --> 00:02:59.655 Only in the sense that an alphabet actually contains a novel. 00:02:59.975 --> 00:03:02.025 Win number four, something personal. 00:03:02.475 --> 00:03:07.935 I found a notebook with some notes from an event I attended several months back. 00:03:08.415 --> 00:03:13.245 As I glanced through the notes, here are a few of the lessons that really stuck out. 00:03:13.815 --> 00:03:18.375 Number one focus on what you can give away, not what you can hold on to. 00:03:18.915 --> 00:03:24.735 Number two, together as better so seek out ways to partner with others. 00:03:25.335 --> 00:03:29.075 And the third thing I saw in those notes is be intentional 00:03:29.105 --> 00:03:31.865 about defining your own success. 00:03:32.105 --> 00:03:36.875 Don't get distracted by how others in your same space define it. 00:03:37.092 --> 00:03:40.242 what advice would you add that you have learned of late? 00:03:40.542 --> 00:03:41.382 I'd love to know. 00:03:44.688 --> 00:03:47.928 Thanks for joining me on this episode of the brand ed bullet. 00:03:48.078 --> 00:03:48.918 Good news. 00:03:48.948 --> 00:03:52.698 You don't have to scroll through the show notes to find links to any of the apps 00:03:52.698 --> 00:03:55.608 or other wins mentioned in this episode. 00:03:55.788 --> 00:03:58.698 Instead, just hop on my email list and you can get these 00:03:58.698 --> 00:04:01.218 four wins right in your inbox. 00:04:01.488 --> 00:04:05.458 Just go to robbyf.com/friday. 00:04:06.048 --> 00:04:09.228 I'd also love your help getting this into the hands of more people. 00:04:09.378 --> 00:04:13.608 So go and leave a review on apple podcast and then share this episode 00:04:13.608 --> 00:04:14.928 with somebody that you love. 00:04:15.438 --> 00:04:19.248 Feel free to dm me on instagram and share which when was your 00:04:19.248 --> 00:04:20.868 favorite from this episode. 00:04:21.198 --> 00:04:24.528 Have a great weekend and go and build a life giving- brand.