Marketing Mashup

In the very first episode of the Marketing Mashup we speak to Chris Smith, who is a marketing professional that works for B2B marketing agency, First Base Unlimited. Chris loves being on the cutting edge of marketing, utilising the latest technology to bolster marketing efforts. He is also the founder of fitness brand ViviNation, who are using this technology to help build the brand.

In this episode, we dive into our favourite tools we like to use for our marketing, what you should be considering going into 2019, how powerful video is and how you can get set up on a budget.

Show Notes

Episode 1 of the Marketing Mashup Podcast - Chris Smith.

Chris is a marketing professional who works for B2B marketing agency First Base. Chris loves being on the cutting edge of marketing, utilising the latest technology to bolster marketing efforts. He is also the founder of fitness brand ViviNation, who are using this technology to help build the brand.

Timestamps:
02:00 - Using Google Drive across the board for any agency
10:00 - Why Notion and Dropbox Paper are brilliant
12:00 - Moving into Martech, why Chris loves Drift
16:00 - Using Station as a browser replacement?
18:00 - Why we love and use HubSpot. Is it a cult?
22:00 - The wonder that is Grammarly
26:00 - Why I am a huge fan of video & tools you can use
30:00 - Wistia, Movavi, Lumen5
30:00 - Soapbox
41:00 - Are forms dead?
44:00 - Monzo & their marketing
48:00 - Wrap up

What is Marketing Mashup?

The weekly marketing and entrepreneurship podcast where I jump into interviews with some of the most interesting people I have met throughout my career. From CMOs and agency founders to social media executives and freelancers, you'll hear their different perspectives on marketing and how to build a brand.